Website Development Manager

The Reading League, Inc. (TRL) is a nonprofit organization based in Syracuse, New York, whose mission is to advance the awareness, understanding, and use of evidence-aligned reading instruction. The Reading League focuses on improving literacy outcomes for ALL students by providing educators and other stakeholders with professional knowledge about the science of reading - a body of knowledge that reveals how to develop skilled reading and writing most effectively. 

POSITION OVERVIEW:

Reporting to the Marketing Director, the  Website Development Manager works cross-functionally with internal stakeholders and executives to promote the science of reading and expand TRL’s reach to more educators, students, and advocates by maintaining and enhancing The Reading League’s websites.

GENERAL RESPONSIBILITIES

• Develop, maintain, and update The Reading League’s websites on WordPress Multisite and Shopify to ensure a user-friendly experience with optimal page load speed, mobile-friendliness, and navigational structure
• Implement new features and troubleshoot bugs to support business objectives
• Intake, manage, and fulfill requests from internal stakeholders for new landing pages or updates to existing content
• Ensure web pages and web content meet accessibility standards
• Optimize website performance, speed, and usability through best practices in web development and SEO
• Regularly assess and audit website functionality, identify and fix bugs, and maintain high-quality standards
• Employ creative solutions to technical challenges to enhance user experience
• Assist TRL’s chapter network by setting up sub-sites for each new chapter and providing a basic level of technical support
• Collaborate with the Marketing Director, other internal stakeholders, and executives to manage website content
• Utilize tools such as Google Analytics (GA4) and Google Search Console to track and report on website performance and key metrics, providing regular reports and insights to stakeholders to inform and impact strategy adjustments
• Oversee and coordinate with outside agencies and contractors for website development projects, ensuring alignment with TRL’s goals, standards, and timelines
• Complete additional tasks as assigned

QUALIFICATIONS

• Bachelor's degree in Computer Science, Web Development, or related field (or equivalent work experience)
• Minimum of 5 years of experience in website development, including frontend and backend expertise with WordPress and Shopify
• Proven proficiency in HTML, CSS, JavaScript, jQuery, and PHP
• Proficiency in design tools such as Adobe Creative Suite
• Experience with CRM platforms, preferably HubSpot, and familiarity with integrations, APIs, and customization
• Strong analytical skills and a deep understanding of Google Analytics (GA4), Google Tag Manager, Google Search Console, and other analytics tools
• Strong understanding of web design principles, UX/UI best practices, and SEO principles
• Significant knowledge of e-commerce interfaces, experiences, and conventions with a proven track record for increasing customer engagement and growing online revenue
• Excellent problem-solving skills, attention to detail, and the ability to work independently and collaboratively
• Exceptional communication skills, both verbal and written, with the ability to articulate technical challenges and solutions to a non-technical audience
• Strong project management, communication, and collaboration skills
• Experience with WordPress Multisite and WooCommerce helpful

WORKING CONDITIONS

• Ability to lift up to 10 pounds
• Work may be performed remotely
• Core working hours are 9am to 5 pm EST, Monday through Friday, with occasional work outside these hours for large updates.  Flexible hours are available outside of core working hours.

At The Reading League, we believe that our work is most impactful when led by a team that represents diverse cultural backgrounds. We welcome all qualified individuals to apply and especially invite applications from those who would add to our team's diversity.

The Reading League provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all employment terms and conditions, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

www.thereadingleague.org/diversity-statement/