BRANDS WHO LEAD IN LOYALTY PICK THE BRAND WHO IS THE LEADER IN LOYALTY. 💯✨ We are beyond excited to share that Kobie has been named the ONLY Leader in The Forrester Wave™: Loyalty Services, Q2 2024 Report. Kobie is also the only loyalty vendor evaluated as a Leader in both The Forrester Wave™: Loyalty Services, Q2 2024 and The Forrester Wave™: Loyalty Technology Solutions, Q1 2023. “With this recognition as a Leader in both Loyalty Technology Solutions and Services Waves, we believe it is clear that Kobie is the partner of choice for global brands that are looking for both expertise and execution to meet our mission and theirs: Growing Enterprise Value through Loyalty.” Said Kobie CEO, Bram Hechtkopf. https://lnkd.in/ehRBDFqh
Kobie Marketing
Marketing Services
Saint Petersburg, FL 13,284 followers
Growing Enterprise Value Through Loyalty.
About us
As a trusted partner, Kobie delivers market-leading, end-to-end loyalty solutions designed to enable customer experiences for the world's most successful brands. We do this with a strategy-led, technology-enabled approach that uncovers the truth behind what drives consumers on an emotional level. With more than 30 years in business and as a consistently named Forrester Leader, most recently in the Loyalty Technology Solutions, Q1 2023 report, it is our mission to grow enterprise value through loyalty. We believe that our team's passion and expertise are the driving forces behind our success, and are proud to be named a Top Workplaces in the USA, where the best and brightest in loyalty work.
- Website
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http://www.kobie.com
External link for Kobie Marketing
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- Saint Petersburg, FL
- Type
- Privately Held
- Founded
- 1990
- Specialties
- Loyalty Management, Loyalty Marketing, Loyalty Technology Platform, Customer Rewards Programs, Brand Experience, Loyalty Rewards, Customer Experience, Business Intelligence, Decision Sciences, Customer Journey, Digital Experience, Points-Based Rewards, Customer Loyalty, and Customer Life-Cycle
Locations
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Primary
100 Second Ave S
Suite 1000
Saint Petersburg, FL 33701, US
Employees at Kobie Marketing
Updates
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Is technology stealing the spotlight from human connection in loyalty programs? 🤔 We think not! If you follow loyalty industry trends, it might seem like the human element in building customer loyalty is becoming obsolete. While technology is essential for broad reach and consistency, its effectiveness is maximized when it amplifies, enhances, and ultimately aligns with human-centered strategies. Kobie’s AVP of Strategic Consulting, Katie Cassidy, believes the synergy of humanity and technology is the secret to creating the ultimate customer experience, and the industry agrees. https://lnkd.in/e3QZUNF2 #CustomerLoyalty #Humanity #Technology #AI #HumanGuidedAI
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It's our favorite time of the year - time to recognize & celebrate those teammates who have gone above and beyond! Our L.O.V.E. Award winners for the first half of 2024 are individuals who embody what it means to be a Kobian, consistently Living Our Values Everyday. With two winners in the Results category, it's clear just how much hard work our team has put in this year! 👏🏼 Congratulations to JR, Ishani, Ryan, Eric, Dawn, Tyler, and Aidaliz! We couldn't do it without each and every one of you! 🧡
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Imagine giving the perfect gift 💭🎁 – you wouldn't just pick something random, right? You’d gather intel on their hobbies & interests! A similar approach should be taken when gathering Zero-Party Data (ZPD) on customers. Instead of bombarding them with questions, collect a few meaningful details. By learning how to strategically collect and use ZPD, you’re likely to receive a gift of your own – the gift of customer loyalty! Laura Miller, Bill Hanifin, CLMP™ https://lnkd.in/eeEQi6DD #zeropartydata #customerloyalty
The Gift of Loyalty: How to Unwrap Customer Insights with Zero-Party Data - The Wise Marketer
https://thewisemarketer.com
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Every few years, the world gets hooked: Why We Can’t Look Away from the Olympics (and What Your Brand Can Learn) 🏋🏽🏅🤸🏻♂️ The Olympics are like a global reality show we just can't stop watching. But why? We might not be athletes ourselves, yet we're glued to the screen, cheering on strangers and feeling the weight of every jump and goal. The psychology behind our Olympic obsession, offers lessons your brand can use to build fierce customer loyalty. Think underdog narratives, the power of community, and the importance of staying connected between "wins." https://lnkd.in/ekGB5DpU #SummerOlympics #2024Olympics #Paris #Loyalty
The Emotion Behind the Olympics: Why We Can’t Look Away (and what your brand can learn from it)
https://kobie.com
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Wondering where credit card rewards are headed? Is a personalized rewards program with ultimate flexibility in the cards? Will points become a universal currency? Our experts analyzed key trends shaping the industry in the next five years. These trends are sure to redefine how we earn and redeem rewards: 🏦 Relationship Banking 🤲🏾 Co-creation 👇🏼 Point Ubiquity 💸 CPP Flexibility Drew H. Slater, MBA #creditcardrewards #financialinnovation #relationshipbanking #fintech https://lnkd.in/eVg39NHy
The Future of Rewards: Key Trends Shaping Credit Card Programs in the Next Five Years
https://kobie.com
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❗Not your average research report❗The Heart of Loyalty: 2024 Consumer Research is here. Kobie's team of PhD’s who specialize in the intersection of human psychology and consumer perceptions fielded this study with more than 4,000 consumers across industries like retail, financial services, travel, hospitality, quick serve restaurants and more. What makes the report different? One of the most academically rigorous reports in the field with a behavioral psychology lens that dives deep into consumer perceptions and motivations How should brands use it? Read a digestible version of the consumer insights ➡️ Reference the key questions your brand should be asking ➡️ Learn about actionable strategies that will change how consumers feel towards and engage with your program Where can you find it? Access your full version of the report here: https://lnkd.in/gjmw6Q_G
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Coming 🔜 ! We're helping brands focus 🔍 on loyalty with one of the most academically rigorous consumer research reports in the field. As the ONLY Leader in The Forrester Wave™️: Loyalty Services, Q2 2024 Report, you won't want to miss this! Drop a comment ⤵ to request early access, or stay tuned for more coming soon.
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Great to see the CXL team 🥂 at the Mega Event this year! What a fantastic time packed with new connections, compelling content, and great partnerships – thanks for sharing, Jessica! Martha Cohen, JoAnn Redmon
Such a great couple days. From kicking things off with a cocktail hour panel to catching up with some of my favorite Kobie Marketing Kobians to the white Smithbilt hat (an iconic symbol of the city’s hospitality) gifted to our very own Charles Christianson, my first Mega Event was a memorable one with great conversations, interesting content and a fabulous setting in the city of Calgary. Thanks Christopher Staab and Michael Smith for another great event. cxLoyalty Ai Events | Airline Information
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Kobie took home double wins at the 2024 Loyalty360 Awards! 🏆✌🏼 The Best In Class Awards recognize the top tier of Loyalty360 members across various categories, including industry-leading brands, their loyalty programs, customer loyalty strategies, and teams, as well as leading customer loyalty agencies and technologies. We snagged trophies in both the Agency & Strategy and Technology categories! https://lnkd.in/epEnBY4q #LoyaltyAgency #LoyaltyTech #Awards