Senior Manager of Shopper Insights

Senior Manager of Shopper Insights

Consumer Health

$180,000 - $200,000 + Bonuses

New Jersey (Hybrid - 3 days in office)

A renowned Consumer Health enterprise is looking to add a hands-on resource to its new and exciting division under its Marketing umbrella. If you are proficient in SQL, have ample experience with syndicated data, and have no problem being stakeholder-facing in an individual contributor capacity, then this can be a great opportunity for you!

THE ROLE– Senior Manager of Shopper Insights

In this capacity, you will will support our client's Marketing function in guiding data-driven decision-making through business simulations and optimization, competitive intelligence, and risk management. This role is focused on market and brand growth drivers, competitive assessments, spend optimization, and strategies for driving top-line and bottom-line growth across the board!

RESPONSIBILITIES:

• Develop and implement advanced analytics products to provide actionable insights and solve complex business problems.
• Synthesize data from various sources, including POS, distribution channels, and syndicated data, to create comprehensive business assessments.
• Formulate strategic recommendations to optimize market and brand growth, and improve spend efficiency.
• Conduct thorough competitive intelligence and war-gaming exercises to anticipate market movements and inform strategic decisions.
• Identify potential risks and develop strategies to mitigate them, ensuring sustainable business growth.
• Work directly with senior Marketing stakeholders to tailor analytics strategies that align with their specific business needs and objectives.

YOUR SKILLS AND EXPERIENCE:

• Bachelor's degree in Mathematics, Statistics, Computer Science, or related field. Master's preferred.
• Ample experience working w. syndicated data required (Circana, Nielsen, Numerator, etc.).
• Experience with leveraging SQL from a hands-on perspective is needed.
• Experience in managing and analyzing POS data to derive insights and inform sales strategies.
• Deep understanding of distribution benchmarks and performance metrics to optimize supply chain and distribution strategies.
• Proven ability to assess and enhance the quality of merchandising efforts to drive sales and improve customer experience.
• Analytical experience in a CPG environment is strongly preferred.

BENEFITS – Senior Manager of Shopper Insights

As a Senior Manager, Shopper Insights, you can expect to earn up to $200,000 (depending on experience) + bonuses + highly competitive benefits

HOW TO APPLY?:

Please register your interest by sending your Resume to Greffen George via the Apply link on this page

KEYWORDS:

SQL, Consumer Health, Consumer Goods, CPG, Tableau, PowerBI, Trend Analysis, Analytics, Insights, Statistics, Syndicated, Data, Nielsen, IRI, Circana, POS, Point-of-sale, Dashboard, PowerBI, Looker, Qlik, Consumer Packaged Goods, Marketing, Consumer Insights