The client growth team was the latest group to visit our Minnesota location this summer. ✨ Naturally, they made the most of every moment by: - Learning how to level up virtual presentations with AI and storytelling - Brainstorming big ideas for the team in a 'Dreampreneur Showcase' - Packing Christmas bags for the Grayson Project - Making waves on Lake Minnetonka with a boat outing Plus enjoying lots of great food and great company, of course. #CompanyCulture #TeamBonding
Marketing Architects
Advertising Services
We're an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth.
About us
Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent more than 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. Learn more at marketingarchitects.com.
- Website
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http://www.marketingarchitects.com
External link for Marketing Architects
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Founded in Minneapolis, now WFA!
- Type
- Privately Held
- Founded
- 1997
- Specialties
- marketing strategy, media planning, TV, measurable results, conversion technology, creative , analytics, broadcast advertising, advertising, TV advertising, television advertising, TV marketing, television, strategy, creative pretesting, and attribution
Locations
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Primary
Founded in Minneapolis, now WFA!, US
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601 Carlson Parkway
Suite 110
Minneapolis, MN 55305, US
Employees at Marketing Architects
Updates
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Think customer surveys are just for data collection? Think again! 🤯 On this week's Nerd Alert episode, Elena Jasper and Rob DeMars reveal an intriguing insight... Simply asking for feedback can boost your sales - even if customers never complete the survey. Join us as we unpack the unexpected power of customer surveys and why you may want to consider making them part of your marketing strategy in the latest episode from our research-first series of The Marketing Architects Podcast. Full episode is at link in the comments. #Marketing #Research #ConsumerBehavior
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Customers often split their loyalty among brands based on market share. Which makes staying ahead of competition a must. But overemphasis on competitors can lead to short-term thinking. Find the right balance with this week's newsletter on how much competitors should impact your marketing strategy. #Marketing #Competition #Strategy
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Relationship-builder. Tech-first thinker. Fearless leader. We're obviously describing the incredible Catherine Walstad, whose dedication and vision have led our media team to new heights over her nearly 9 years at Marketing Architects. So we couldn't be more excited to congratulate Catherine on her new role as Chief Media Officer. We can't wait to see what she'll accomplish next. #Announcement #Media
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Movies and popcorn. Sprinkles and ice cream. Linear and Connected TV advertising. Some things are just better together. Nielsen reports that streaming now makes up 38% of TV usage, but linear TV still dominates with 51% thanks to live events and sports. And get this—70% of households use both streaming services and cable TV. So, why should advertisers choose one when they can have both? Combining linear and CTV means reaching audiences wherever they watch, reinforcing your brand message, and tapping into incremental reach. Ready to maximize your TV strategy? Dive into the power of combining linear and Connected TV. #Media #ConnectedTV #Marketing
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Creativity isn't just a bonus. It’s a necessity for brand growth. In fact, campaigns with emotional appeal are 2x as likely to drive profitable returns. Which requires understanding your audience and tailoring messages that resonate deeply. Listen to our latest episode with Vivienne Wan to learn how to do just that. #Marketing #Creativity #EmotionalEngagement #BrandGrowth
How to be a Creative Marketer with Vivienne Wan
Marketing Architects on LinkedIn
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We had an amazing time at the CommerceNext Growth Show! But one favorite moment was hearing CEO Angela Voss and Nuts.com CEO PJ Oleksak discuss the power of TV advertising. Nuts.com has an incredible TV growth story. Since launching their first ever national TV campaign in 2020, they've scaled on the channel to drive both brand and sales results. Like a positive ROAS. New customers. And even growing awareness. Watch Angela and PJ's full discussion at the link in the comments. #Event #Marketing #TV
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We're calling out the brand vs performance debate. Because it shouldn't be one vs the other. Emotional storytelling is actually key to driving customer response. Especially for TV advertising. This week on The Marketing Architects Podcast, Angela Voss, Rob DeMars, and Elena Jasper are joined by VP Creative Vivienne Wan to talk: - What it really means to be a creative marketer - How to approach ideas from an audience-first mindset - Why creative work matters so much Plus, find out what 'cloud eggs' are and why your breakfasts might benefit from some rebranding. Tune in at the link below. #Marketing #Creativity #Emotion
How do you get your audience to care?
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What's next in retail? Clark Hjelmstad and Heather Johnson are headed to the The Lead Summit in NYC on July 10-11 to find out. If you are too, connect with our team at Booth #614! We can't wait to chat marketing, advertising, ecommerce, and of course, growing revenue. See you there. 😎 #Event #TheLead
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What a time. CTO Aaron Lange and VP Media Catherine Walstad crushed it at Cannes Lions International Festival of Creativity last week. We're talking about... -20 meetings conducted -30 miles walked -Seeing the Olympic torch come through town -Celebrating a milestone birthday It was a killer opportunity to chat about the future of TV with video buyers and sellers, showcase our media-buying AI, Annika, and build new partnerships. Simply the best. ✨ #Cannes #Media #Technology
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