(Senior) Director, Sports Property Marketing Group
Omnicom Media Group
New York, United States
See who Omnicom Media Group has hired for this role
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.
This role oversees all aspects of sports partnerships that are under multiple client portfolios, as well as manage a team dedicated to support. Our purpose is to provide strategy, consultation, recommendations, and oversight regarding sports rights holders marketing initiatives for Optimum Sports’ clients. This position reports directly into Chief Partnerships & Consulting Officer
Duties & Essential Functions
Compensation Range
$90,000—$195,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
This role oversees all aspects of sports partnerships that are under multiple client portfolios, as well as manage a team dedicated to support. Our purpose is to provide strategy, consultation, recommendations, and oversight regarding sports rights holders marketing initiatives for Optimum Sports’ clients. This position reports directly into Chief Partnerships & Consulting Officer
Duties & Essential Functions
- Lead the Optimum Sports’ Property Marketing Group
- Work alongside Optimum Sports account teams across offices by providing consultation, strategic direction, and recommendations
- Oversee and manage team members within the Property Marketing Group
- Negotiate high-level team, league and talent partnerships
- Manage senior-level relationships on behalf of clients with multiple sports teams and leagues
- Present new partnership opportunities and annual sports strategic recommendations to senior level executives
- Design decks and word documents that convey strategy supported with appropriate research, as needed
- Produce and interpret relevant research from third party data, industry trades and additional sources
- Proactive in identifying new projects and business opportunities with existing clients
- Recognize and solve tactical problems; participate in development of strategic solutions
- Develop broad understanding of clients’ business needs, KPI’s, goals and objectives
- Manage multiple clients and projects simultaneously
- Strong understanding and experience with personal service agreements (PSA), athlete marketing process, workflow, and agent management
- Strong knowledge and understanding of sponsorship legal terms and contractual language
- Extreme familiarity with in-stadium partnership structure, assets, team dynamics, and overall sponsorship terminology
- Familiar with digital world both related to sports specific sites, as well as social channels and content strategies
- Familiar with traditional sports media assets, strategy, trends, and general terminology supportive in business development and growing Optimum Sports
- Contributes to company initiatives: business pitches and internal projects, as needed
- 15+ years of relevant experience in sports business
- Deep expertise in partnership (rights holder) marketing
- Extensive sports marketplace contacts network
- Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
- Extremely strong communicator and presenter, in person and on conference calls
- Creative thinker who develops unique ideas, solutions, and programs
- Highly organized, with the ability to manage and prioritize many simultaneous deliverables
- Experience with data, analytics, and measurement solutions
- Strong ability to effectively communicate ideas in both a written and verbal settings
- Expert in industry knowledge and understanding of sports marketing and media vernacular and trends
- Ability to work well under pressure and deliver assignments under deadline
- Strong management skills and the ability to be a strong team leader
- High level of proficiency in word, excel, power point, online research
- Solution oriented mindset with strong problem-solving skills
- Efficient, organized and ability to handle multiple tasks
- Self-sufficient, enthusiastic, and proactively pursues assignments
Compensation Range
$90,000—$195,000 USD
Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Advertising Services
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