Programmatic Media Manager
IXL Learning, developer of personalized learning products used by millions of people globally, is looking for a Programmatic Manager. As a part of our Digital Marketing team, you'll play an important role in forming our programmatic advertising strategy that helps us acquire customers for brands like Rosetta Stone, IXL, Teachers Pay Teachers, and more.
The Programmatic Manager is responsible for managing the programmatic advertising spend for all of IXL Learning’s brands. This includes developing and executing programmatic strategies, managing relationships with programmatic partners, and tracking and optimizing campaign performance. The ideal candidate will have a strong background in digital advertising, experience ideating and managing programmatic campaigns, and a deep understanding of programmatic technologies.
This is a unique opportunity to own a growing channel for a leading EdTech company, with the potential to build out a team to support you as the channel scales. Your efforts will help bring top learning tools to students of all ages around the world. The role will report directly to our VP of Digital Marketing.
What You'll Be Doing
About IXL Learning
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
The Programmatic Manager is responsible for managing the programmatic advertising spend for all of IXL Learning’s brands. This includes developing and executing programmatic strategies, managing relationships with programmatic partners, and tracking and optimizing campaign performance. The ideal candidate will have a strong background in digital advertising, experience ideating and managing programmatic campaigns, and a deep understanding of programmatic technologies.
This is a unique opportunity to own a growing channel for a leading EdTech company, with the potential to build out a team to support you as the channel scales. Your efforts will help bring top learning tools to students of all ages around the world. The role will report directly to our VP of Digital Marketing.
What You'll Be Doing
- Develop and execute programmatic strategies that align with business goals across many of our brands
- Manage relationships with programmatic partners, including DSPs, SSPs, agencies, and publishers
- Manage programmatic campaigns from start to finish, including campaign planning, targeting, optimization, and reporting. Also work with designers to build creative
- Monitor and analyze programmatic campaign performance to identify areas for optimization and improvement
- Stay up-to-date on programmatic trends and technologies
- Work with other marketing team members to develop and execute marketing campaigns
- BA/BS degree required
- 3+ years of experience in programmatic advertising, with a focus on campaign management and optimization
- Strong understanding of programmatic technologies and platforms with self-managed experience in DSPs like DV360 and The Trade Desk
- Tactical execution experience – CTV/video, native, geotargeting, prospecting vs remarketing, PMP executions, streaming audio, SSP direct deals
- Ability to interpret campaign performance with regards to programmatic variables – geo, device, demos, behavioral, creative, targeting layers
- Excellent communication and collaboration skills
- Self-motivated with a strong work ethic and ability to manage multiple projects simultaneously
- You have excellent interpersonal skills: You’re a team player, have excellent written and verbal communication skills, and you are skilled at working cross-functionally
About IXL Learning
IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:
- 1 in 4 students in the United States uses IXL.com
- Rosetta Stone provides an immersive learning experience for 25 languages
- Wyzant is the nation's largest community of tutors, covering 300+ subjects
- Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources
At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
E-Learning Providers
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