Manager, Field Marketing I/II (Area Marketing Manager - HCV) - Remote, Central/West
AbbVie
Chicago, IL
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Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
*Can be located in the Midwest or Western States*
Purpose
This role supports assigned franchise(s) product launches and manages multiple core marketing and business processes. Responsible for analysis, planning, implementation and control of tactical programs working with agencies, third party vendors, cross functional partners and integrated brand team.
Responsibilities
Qualifications
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
*Can be located in the Midwest or Western States*
Purpose
This role supports assigned franchise(s) product launches and manages multiple core marketing and business processes. Responsible for analysis, planning, implementation and control of tactical programs working with agencies, third party vendors, cross functional partners and integrated brand team.
Responsibilities
- Speaker and key opinion leader development.
- Strategy for ad boards, consultancy, conventions, and professional alliances.
- Training on marketing materials, development of local marketing plans and liaison between marketing and the Sales Region.
- Responsible for developing and articulating effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility. Demonstrates ability to segment a market, select optimal target audiences and position effectively for the target segment.
- Manages regional consultancy, ad boards, speaker programs, meetings, and medical education projects within assigned budget. Continually evaluates and applies knowledge of the effectiveness (Return On Investment/share impact analysis) and efficiency (expense control) of tactics. Effectively manages projects to deliver high-quality work product in a timely fashion (meets deadlines). Ensures that regulatory guidelines are followed.
- Maintains a working knowledge of industry information sources (MD/Channel level data, audits/secondary data and primary research). Uses appropriate data sources to evaluate effectiveness of promotion (Return On Investment/share impact analysis) and develop business strategy.
Qualifications
- Bachelor's Degree in Science or related field.
- Advanced degree or previous sales/marketing experience required. MBA preferred.
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- Minimum 5 years of sales or marketing pharmaceutical experience including clinical liaison, sales training, marketing, Sr. Account Executive or District Manager experience.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
- This job is eligible to participate in our long-term incentive programs
AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Biotechnology Research and Pharmaceutical Manufacturing
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