Email Marketing Manager

Ignite Reading teaches kids to read.

Today, 67% of students and 82% of low-income students can’t read at grade level by the end of third grade. That’s when you are supposed to go from learning to read to reading to learn. It’s America’s number one education crisis and we know how to fix it.

Ignite teaches kids to read by providing 15 minutes a day of 1:1 virtual reading instruction. We focus on the reading fundamentals (letters, phonics, and sight words) kids need to master so they can decode a sentence. Our program accelerates reading progress 2.4x and we are disrupting how schools think about reading instruction.

Ignite launched our first school implementation in the fall of 2021. Sixteen months later, we will have grown our number of schools and students 35x.

Ignite Reading is a mission-driven public benefit corporation. We believe we can do well for our team members and shareholders while we solve one of the nation’s biggest challenges. We believe we will be more successful with a diverse team and are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion.

Your Role

As Ignite Reading’s Email Marketing Manager, you’ll be responsible for writing and optimizing email campaigns that generate engagement and results for Ignite Reading’s sales efforts. Your emails will be used in demand generation and lead nurturing campaigns in order to pave the way for conversations between our sales team and district and school leaders. In addition, you’ll develop strategic email campaigns for customer retention. Candidates should have strong email copywriting skills, experience creating lead nurture and drip campaigns that generate engagement, and experience conducting A/B testing in a marketing platform like HubSpot.

The Email Marketing Manager will collaborate closely with Ignite Reading’s marketing team members including our Graphic Designer, Content Marketing Manager, and VP of Marketing, to ensure emails amplify Ignite Reading’s brand story and effectively achieve desired conversion and engagement goals. This position will share responsibility with the Director of Demand Generation for maintaining an organized and clean contact database within HubSpot as well as developing and overseeing email list naming conventions.

The ideal candidate knows how to write to educators and strike the right consultative tone in their copywriting. They are maniacal about keeping an organized database, savvy about analyzing email metrics, and skilled at writing a compelling email that achieves conversion outcomes. We are seeking someone who works well with cross-functional teams as you will be closely supporting the sales team. Individuals who are self-starters with strong communication skills, attention to detail, storytelling and analytical abilities will thrive in this role. This position will play a key part in selling Ignite Reading’s 1:1 virtual tutoring services to support thousands of kids to learn how to read.

Core Responsibilities

• Develop and optimize the email campaigns that support demand generation and lead nurturing for sales. Collaborate with Ignite Reading’s sales team to create effective lead nurture campaigns that convert qualified sales leads.
• Create customer retention and engagement campaigns for school customers.
• Own and manage the cadence of email communications coming from HubSpot, Ignite Reading’s marketing automation software. Manage the overall email calendar and work with cross-functional teams to ensure a measured flow of communications to Ignite’s core audiences.
• Oversee the integrity of Ignite Reading’s HubSpot database. Work with our Demand Generation Director to segment customer lists, create list and workflow naming conventions, manage duplicates, marketing contacts, and the cleanliness of contact records.
• Collaborate with Ignite Reading’s content marketing manager and designer to compose compelling emails that reinforce our brand story and inspire audiences to take action.
• Monitor, track, and report on all email campaign performance (conversion rates, open rates, CTR).You will provide analyses of email campaigns and recommendations for enhancing their effectiveness.
  
  

Competencies

• A minimum of 4+ years experience managing robust email strategies, calendars, and testing schedules
• Comfort with reporting on results, specifically presenting on email performance and how campaigns are reaching monthly subscription goals
• Proven experience using HubSpot
• Highly proficient in building audiences for segmentation and re-targeting, A/B testing, and automated campaigns
• Strong organizational and project management skills and detail oriented.
• A discerning sense for compelling storytelling through email, optimized for the user experience
  
  

At Ignite Reading, we’ve decided to embrace a transparent compensation structure for a few reasons:

To promote fairness and equity: This approach supports fairness within our structure. When everyone knows how compensation decisions are made, it reduces the likelihood of pay discrimination based on factors like gender, race, relationships, or negotiation skills.

To provide accountability for our approach: The same role receives the same compensation, with no negotiation.

To build trust within the organization: When employees understand how their compensation is determined, they are more likely to trust organizational structures and decisions, which can lead to overall better culture.

To support legal considerations: Many states are moving to requiring compensation listed on job descriptions and we want to follow these rules.

Salary: $90,000

We also ensure you have the tools you need to thrive both in and out of work.

• Employee Stock Options
• Medical, Dental, and Vision (80% employee coverage, 50% dependent coverage)
• Short-term disability (100% employer paid)
• Technology Stipend
• Unlimited PTO + 12 paid holidays
• Professional Development Stipend
• Wellness Reimbursement
• Internet Stipend
• 12 Weeks of Parental Leave
• Yearly Staff Retreat
• Voluntary Life Insurance
  
  

At Ignite Reading, we believe in building and fostering a diverse and inclusive workplace environment. We are proud to be an equal opportunity employer where all applicants are considered for employment without attention to color, religion, sexual orientation, gender identity, national origin, veteran or disability status. Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements. We strongly encourage you to apply if you’re interested!

We are seeking candidates who have lived experience related to social justice, diversity, equity, and inclusion. We are a virtual organization with headquarters in the California Bay Area.