Director of Media Analytics
Job Title: Director of Media Analytics – Affiliate Marketing
Location: US Remote
Salary: $160-180k base + bonus + equity
Company Overview
Join a pioneering leader in the performance marketing and media space, specializing in the creation of decentralized online marketplaces. Utilizing advanced segmentation and AI-driven matching technologies, we deliver precise, performance-based marketing results for our clients.
The Role
We are seeking a Director of Media Analytics with expertise in affiliate marketing to drive insights that boost profitability and improve customer relationships. You will analyze complex datasets to generate valuable business insights.
Key Responsibilities
- Team Leadership: Lead and mentor a team of 3 mid-level analysts.
- Campaign Optimization: Analyze and optimize affiliate partner campaigns through A/B testing and KPI tracking.
- Data Analysis: Pull data from multiple sources to solve complex problems and identify opportunities for conversion improvement.
- Insight Communication: Conduct ad-hoc and proactive analysis to drive business solutions, effectively communicating findings to non-technical stakeholders.
- Collaboration: Work closely with Affiliate Account Managers to enhance campaign performance.
- Player-Coach Role: Balance coding and strategic responsibilities, acting as both a leader and a hands-on contributor.
Your Skills and Experience
- Experience: 6-7+ years in media analytics, with a focus on affiliate partnerships.
- Statistical Proficiency: Strong background in advanced statistical methods and A/B testing.
- Technical Skills: Proficiency in SQL and a BI tool; Python is a plus.
- Leadership: Proven ability to manage and mentor a small team.
- Communication: Exceptional communication skills, capable of conveying complex information clearly to both technical and non-technical audiences.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Analyst -
Industries
Advertising Services, Marketing Services, and Technology, Information and Media
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See who you knowFeatured Benefits
Inferred from the description for this job
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Medical insurance -
Dental insurance -
401(k)
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