We are Sherpas and Ninjas. We aren't order takers, we're visionaries and advocates for our client's success. Leading the way to the peak of a brand's potential is our win. We are precise, persistent, efficient perfectionists. And, we have really cool outfits.
We are the elusive SherpNinja.
Come join our Tribe!
As our Digital Campaign Manager at Yalo, you will lead the execution of digital marketing campaigns across a diverse range of channels to drive client success and performance. Your expertise in actively managing and optimizing digital advertising campaigns, including social media ads, programmatic ads, and Google Ads, will be crucial. This role requires a strategic thinker with hands-on experience in campaign management and analytics.
Key Responsibilities:
Campaign Management:
Manage the day-to-day execution of digital campaigns, including budget allocation, performance monitoring, and campaign optimization
Deliver hands-on excellence in the Google and Meta Ads platforms, as well as other leading social media platforms, and programmatic platforms
Ensure accurate tracking, reporting, and optimization for performance improvement
Oversee the scheduling, implementation, and tracking of other non-core digital platforms, including digital out-of-home (DOOH) and digital audio advertising campaigns, when applicable
Build and maintain strong relationships with clients, acting as a strategic partner and trusted advisor
Foster relationships with media vendors and platform partners to enable optimal campaign performance
Digital Strategy Development:
Develop and implement comprehensive digital marketing strategies to meet client objectives, including research and analysis to identify target audiences, market trends, and competitive landscapes to inform tactical execution
Collaborate with internal teams, including account management and creative, to ensure alignment of digital strategies to optimize digital media campaigns to meet client objectives and KPIs
Lead and manage digital campaigns across Meta Ads, Google Ads, programmatic platforms, and other social media advertising channels
Analytics and Reporting:
Analyze campaign performance data using native analytics tools and Google Analytics
Prepare detailed performance reports and insights for clients and internal stakeholders, recommending tactical changes for future campaign improvements
Client Interaction and Team Collaboration:
Work closely with clients to understand their business needs and adjust strategies accordingly
Collaborate with internal teams, including creative and technical staff, to ensure cohesive and successful campaign execution
Continual Learning and Adaptation:
Stay updated with the latest trends and best practices in digital marketing and advertising
Implement new technologies and methodologies that enhance campaign performance and efficiencies
NO STAFFING AGENCIES
Requirements
What you'll bring:
Bachelor's degree in Marketing, Advertising, Communications, or a related field
Minimum of 5 years of experience in digital marketing, with a strong focus on digital advertising across multiple channels
Proven expertise in managing Meta Ads, Google Ads, programmatic advertising, and other social media advertising platforms
Experience with digital out-of-home (DOOH) and digital audio advertising is highly desirable, but not required
Proficient in using native analytics tools and Google Analytics
Detail-oriented with strong organizational and project management skills, capable of managing multiple campaigns simultaneously
Ability to thrive in a fast-paced, deadline-driven environment and adapt to evolving client needs and industry trends
Benefits
$750/year in Concert Benefits or Continual Learning
Yearly company retreat in Mexico
Health Care Plan (Medical, Dental & Vision)
Retirement Plan (Simple IRA)
Life Insurance (Basic, Voluntary & AD&D)
Paid Time Off (Vacation, Sick & Public Holidays)
Family Leave (Maternity, Paternity)
Short Term & Long Term Disability
Work From Home
Free Food & Snacks
Wellness Resources
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Primary and Secondary Education and Non-profit Organizations
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