Business Analyst
**MUST HAVE: Strong working knowledge of SAS, SQL and Oracle (or similar) relational databases.**
Job Description
Summary:
The Analyst, Business - Mktg reports directly to the VP of Marketing (Mktg) Business Analytics and is responsible for gathering the necessary information and data to provide analysis for marketing needs.
Essential Job Functions:
- Analyze & report on the performance of key marketing metrics to gauge trends, benchmarks, and performance of Marketing Campaigns
- Derive value by analyzing customer data and identifying marketing opportunities
- Partner with internal customers including Call Center and finance colleagues in developing marketing analysis and reports
- Execute recurring / Ad hoc direct marketing analysis and dashboards
- Creates and maintains documentation regarding all analysis and reporting
- Other duties may be assigned.
- Maintain regular and punctual attendance.
Other Related Duties:
Performs other related duties as assigned.
Supervisory Responsibilities:
This position has no supervisory responsibilities.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.
- Experience with marketing analytics and database.
- Proven analytical skills in data mining, data manipulation, report development and visualization.
- Proficiency in initiating, establishing and maintaining relationships with the business community.
- Experience with BI report development tools such as Microsoft SQL Server Reporting Services (SSRS), Tableau, Business Objects, or other data visualization tools.
- Ability to transform data into a story.
- Attention to details, ability to QC your own work.
Desired but not necessary:
- Prior project management experience.
- Knowledge of the mortgage industry.
Education and/or Experience:
- Bachelor’s degree or higher in Economics, Finance, Computer Science or related analytical fields; Master’s Degree Preferred.
- 3 to 5 years of Marketing Analytics or similar practical experience in financial services industry – preferably mortgage or credit card.
- Excellent written and verbal communication skills.
- Proven ability to think creatively in complex situations.
- Proficiency with Microsoft Office tools (Excel, PowerPoint, etc.).
- Must be flexible and comfortable in a fast paced environment with shifting priorities, projects and timelines.
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Analyst and Information Technology -
Industries
Financial Services
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