🌪 Staying current with the ever-changing world of retail media and eCommerce can be challenging, but worry not! Pacvue is here to lend a hand with our Weekly Retail Roundup, ensuring you stay in the know about the newest trends, news, and announcements. 🗞 In this week’s edition of Weekly Retail Roundup, you’ll find our Q2 2024 Retail Media Benchmark Report, Curry’s launch of Currys Connected Media, Criteo’s and Microsoft Advertising’s collaboration to boost retail media growth, and Quad’s partnership with Homeland for the launch of In-Store Connect. ⤵ https://lnkd.in/ggWSWeyp #Pacvue #CommerceAcceleration #WeeklyRetailRoundUp #Criteo #MicrosoftAdvertising #CurryConnectedMedia #Homeland #Quad
About us
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
- Website
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http://www.pacvue.com
External link for Pacvue
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Specialties
- eCommerce Strategy and Development, eCommerce Consulting and Advisory, Online Marketing, Paid Search, Display Advertising, Advertising Platform SAAS, Programmatic Bidding, Management Automation, SEO and SEM on Amazon, Account Audits, Content Optimization, Inventory Management, Digital Advertising Technology, Amazon Reporting and Analytics, Amazon Marketing Services, and Amazon Advertising Platform
Products
Pacvue
E-Commerce Platforms
Pacvue is a commerce acceleration platform that empowers businesses to discover the most impactful opportunities, activate sales growth, and streamline daily operations. The platform turns insights into actionable recommendations by integrating retail media, commerce management, and measurement. With Pacvue as your guide, you can see further, think bigger, and move faster through your commerce journey.
Locations
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Primary
9696 Culver Boulevard, Unit 308
Los Angeles, CA 90232, US
Employees at Pacvue
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Michael Lei
Engineer and Executive in SaaS, Generative AI and Cloud Computing (Pacvue, Ex Google, Meta, Microsoft)
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Melissa Burdick
Co-founder & President @ Pacvue, Entrepreneur, e-Commerce & Retail Media Expert
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Geoffrey Beliard
Product@Pacvue | Former: Amazon, Mondelez, Stackline, Kimberly Clark
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Jeff Case
Updates
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🎉 With Q2 behind us, you know what that means! Pacvue’s highly anticipated Q2 2024 Retail Media Benchmark Report is out now! This report provides a comprehensive analysis of the latest advertising and eCommerce trends on Amazon Ads, Walmart Connect, and Instacart Ads, including valuable insights into key major product categories. Key Findings: ✔ Amazon Sponsored Brands US Average Daily Spend up 15.5% QoQ ✔ Amazon Sponsored Brands European Conversion Rate up 29.1% YoY ✔ Walmart Sponsored Products CPC up 21.8% YoY ✔ Walmart Sponsored Products Average Daily Spend up 23.2% YoY ✔ Instacart’s Average Daily Spend up 12.8% YoY 🔎 Ready to dive in and discover how your brand measures up in terms of CPC, CTR, ROAS, Average Daily Spend, and Conversion Rates? Click the link below to download the full report! ⤵ https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends
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🤝 The world of eCommerce is dynamic and ever-evolving, but at its core, it thrives on the connections shared by the leaders and people in the space. 🎉 We’re thrilled to extend an invitation to our Commerce Conversations on July 16 in Chicago – an exclusive evening filled with valuable networking opportunities and insightful discussions with top leaders in retail, advertising, and commerce. Discover the latest trends, tackle current challenges, and converse with others in the space that are shaping the future of commerce. Click the link below to express interest and we look forward to seeing you soon! ⤵ https://lnkd.in/dpnyYMnQ #Pacvue #CommerceAcceleration #CommerceConversations #Chicago #HappyHour #RetailMedia #eCommerce
Pacvue's 2nd Annual Summer Rooftop Party
eventbrite.com
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🎇 With the short week and full stomachs, we have you covered with our Weekly Retail Roundup, where we keep you up-to-date with the latest news, trends, and developments in the retail and commerce space. This week’s edition covers 4th of July insights from Instacart’s 2023 purchase data, Saks Fifth Avenue’s purchase of Neiman Marcus, Albertsons new partnership with Grubhub, and the launch of Amazon’s new marketplace to compete with Temu, Shein, and AliExpress. Click the link below to read all about it! ⤵ https://lnkd.in/gQEFcsP2 #Pacvue #CommerceAcceleration #WeeklyRetailRoundUp #SaksFifthAvenue #NeimanMarcus #Albertsons #Grubhub
July 5 Weekly Retail Roundup
https://pacvue.com
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🎉 Happy 4th of July from Pacvue and Instacart! We hope we’re on the list for your BBQ! Before you dig in, let’s dive into some mouthwatering insights from Instacart’s 2023 purchase data. Swipe right and prepare for a feast of sizzling stats on America’s festive food habits 👉 With consumer preferences always changing, what are your thoughts on this year’s search trends? Will ‘hot dog buns’ overtake ‘burgers,’ or is there a new drink on the market that will make its way onto the leaderboard? Drop your thoughts! ⤵ #Pacvue #CommerceAcceleration #Instacart #4thofJuly #IndependenceDay
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⏳ The countdown is on! Amazon Prime Day 2024 is set to take place on July 16-17. With the dates locked in for one of the biggest sales events of the year, is your brand ready to make the most of Prime Day? ⏰ With two weeks to go, it’s never too late to start preparing. Click the link below to get a copy of our Prime Day Prep Guide to ensure your brand is prepared and well-positioned for success. ⤵ https://lnkd.in/gqUv5VJb #Pacvue #CommerceAcceleration #Amazon #PrimeDay2024
2024 Amazon Prime Day Prep Guide
https://pacvue.com
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Pacvue reposted this
Great partnership with Labelium, Laboratoires Filorga, Pacvue and Amazon. Using AMC to drive performance across full funnel approach. #digitalmarketing #AmazonMarketingCloud #amc #amazonmarketing
Commerce Account Management @ Pacvue // 15 Years of Digital • 10 Years of SaaS Ad Tech • Advocate of Individual Merit, Growth, & Empowerment • Proud Midwestern
⭐ Amazon AMC Case Study ⭐ with our clients at Labelium w/ their advertiser: Laboratoires Filorga. Thanks for the partnership Kevin Buerger & Becky Durbin. Results: 📈 Increase monthly Unique Impressions by 45%. 🚀 Detail Page Views grew by 51% 💰 15% of Monthly Purchases Increased 🤑 Netting to Incremental Monthly Ad Spend of 30% Challenge: Finding effective advertising strategies to boost reach and conversion rates on Amazon. Identify impact of their full-funnel DSP and search efforts, optimize ad spend, and allocate an increased budget effectively. Pacvue Solution: Utilized our AMC Solutions to achieve comprehensive measurement across Amazon campaigns by leveraging AMC’s reports: Ad Type Overlap, Assisted Conversion Analysis, Audience/Segment, and more! Read more, here: https://lnkd.in/g54Tj4gn
Filorga sees double digit growth across media metrics with full-funnel approach using Pacvue's AMC integration
https://pacvue.com
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🗞 A new week, a new edition of our Weekly Retail Roundup, where we keep you updated with the latest news, trends, and developments in retail and commerce. In this week’s edition, we cover Amazon’s date announcements on Prime Day 2024, Target and Walmart jumping in on the action with their own sales events, and Amazon’s new post-cookie solution, Amazon Relevance. Click the link below to read all about it! ⤵ https://lnkd.in/g8mUzn95 #Pacuve #CommerceAcceleration #Amazon #PrimeDay2024 #Target #CircleWeek #Walmart #WalmartDeals
June 28 Weekly Retail Roundup
https://pacvue.com
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📣 In case you missed it, Pacvue has officially become a badged Amazon DSP Reseller! 🏅 This certification formally recognizes Pacvue as your go-to partner for expert Amazon DSP campaign management. Through Pacvue, we can help accelerate your business by activating Amazon DSP and providing ongoing support, training, and guidance. 🗣 "Pacvue is committed to providing our customers with the best tools to take advantage of all the features and benefits of Amazon DSP” - Melissa Burdick, President and Co-Founder at Pacvue To learn more about how Pacvue can help effortlessly scale your Amazon DSP Ads, click the link below! ⤵ https://lnkd.in/g6D42D4W #Pacvue #CommerceAcceleration #AmazonAds #AmazonDSP Amazon Ads Partners
Pacvue Proudly Announces Amazon DSP Reseller Certification
globenewswire.com
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Pacvue reposted this
As we prep with clients for Amazon Prime Day, we used Pacvue custom dashboards to track our key promo ASINs. With this feature we can pull in key metrics from Product Center, Advertising, and Product Tracking to track the impact of advertising on Ordered Revenue, Glance Views, and ultimately sales rank. This informs our Amazon Ads lead in and lead out strategy for the event.
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