Todd Ebert

Cookieless Marketing Data Systems are the future. However, there is a huge paradox. Even though cookieless systems are "must-haves," they are complex & costly, but have no equity value because they are commodities. I help my clients solve this problem by showing them how to license & integrate enterprise cookieless tech. This way, they can focus on value creation through AI analytics instead of inefficient 3rd party Frankenstacks or costly, in-house cookieless infrastructure. As someone who predicted the demise of cookies and has been advising on identity & data tech ever since, I can help you with your data strategy. Let's take advantage of the future of marketing data systems together. #Ciminote #Cookieless

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Questions about your Go-To-Market Strategy? We have answers! I'm excited to share that Norden Marketing will be hosting several #free 30-minute GTM feedback sessions, specifically tailored for early-stage founders. Bring your existing plan (or lack thereof, that's okay too!) and burning questions, and leave your session with actionable insights to tailor and optimize your approach. I look forward to helping you grow! #founderresources #freeresource #mentorship #marketing #GTMstrategy

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Are your sales and marketing teams at odds over lead quality? It's a common challenge, but there are actionable steps you can take to improve collaboration and results. From tightening lead quality control to focusing on high ROI marketing activities, here's how you can ensure your sales team loves their marketing leads. https://hubs.ly/Q02vw0jV0 #Sales #Marketing #LeadGeneration #SalesandMarketingAlignment #B2BMarketing #CustomerRetention

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The best—and worst—part about collaborating with small- and medium-sized businesses can be the founder. Present company included. Founders are brilliant, passionate, entrepreneurial, and visionary. And sometimes that can be limiting. Read below how agency owners like myself manage the challenges—and opportunities—that come with working with SMBs. Forbes Councils #partnerships #leadership https://lnkd.in/e-uGiSUF

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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I had a great time on Sean Halter's Face of Marketing podcast along with Lindsey (Peck) Groepper and Eric Perko. We had a great conversation about our favorite campaigns that we worked on and what keeps us up at night. Check out the full episode here: https://lnkd.in/ezMqFzjZ #podcast #marketing #advertising

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Really, really solid episode of #B2boring with Matt Windham! This episode is all about marketing in the #channel, which we all know has its unique challenges! Check it out! https://lnkd.in/gpK4EJNk #channelmarketing #b2bmarketing #marketing

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Brand space vs. white space. Easy to run premium engaging #ads on any screen and size for local, national and international campaigns #advertisingandmarketing ResponsiveAds

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Should companies be pressing 'pause' to explore AI? Here's what Kimberly Pointer Corbett has to say about it on the latest episode of Growth@Scale. Check out the full conversation here: https://lnkd.in/gHhwHRNs

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A clarion call to look beyond the “good for business” trope when investing in climate action and climate-focused investments. Yes there is a 'win win' scenario in climate action, reducing risks, costs and growing profits for corporates and investors alike. But - this is also reductionist and risks climate action being buffeted "by the whims of business as new, shiny investment areas like AI dominate. It also means moving at a pace dictated by narrowly defined economics." As summarized by author Andrew Winston, here's WHY we need climate action now 1. Need to (“we’re all going to die”) 2. Have to (“your stakeholders and the law demand it”) 3. Want to (“you’ll be richer and happier”). I'd add: 4. Morally obligated to ("we're but one species) To bad the 'need to' logic just isn't strong enough.

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If your GTM strategy isn't making someone uncomfortable, it's probably too safe. Think about it. Innovation thrives on the edge, not in the comfort zone. When was the last time a truly groundbreaking idea felt cozy? Discomfort signals you're pushing boundaries, challenging norms, and creating space for real change. Safe strategies may yield predictable results, but they rarely lead to market disruptors that redefine industries. So, instead of asking if your plan is sound, ask if it's unsettling enough. Is your GTM strategy daring enough to make waves? What risks are you willing to take to transform your market? Drop your thoughts below and let's discuss how we can embrace discomfort for greater success.

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Fact: Website cookies are going away. What?! 😯 Join us this Tuesday, May 28, in Glendale, CA, for an insightful tech event! Nathan Klingseis of Cresci Labs will discuss the end of website cookies and the crucial need for brands to collect first-party data. Learn how to create marketing funnels, build communities, and collect your own lists to stay connected with your target audience. 🔗 Event details in the comments below! 🔔 Follow me and ring the bell on my profile to stay updated on tech events, accelerator program deadlines, pitch competitions, and more! I strive to share the latest and most exciting opportunities in the tech world. 🚀 #MarketingStrategy #FirstPartyData #DigitalMarketing #CommunityBuilding #TechEvent #founders #startups

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Paid search is the least sexy but most important part of the ad mix for most businesses. It's effective when customers are: 1. Researching options: restaurants, travel, retail, dentists, furniture stores 2. Have an urgent need: electricians, plumbers, computer repair 3. Looking at a category with a lot of competition: attorneys, insurance companies, realtors, auto dealers It's also great if your business is: 4. A niche industry or service: plant-care services, specialty parts, paintless dent removal 5. If you have competitors that have similar names: Think about all the stores with Mattress in the name! What's even more amazing about paid search is how much you can measure the impact, expand or reduce your reach based on keyword research, dial in your ads based on individual product lines and see how you are faring compared to your competition. Bottom Line: If you have a business - B2C or B2B - chances are you'd benefit from paid search. If you want to work with an agency that is a certified Google Partner and spends every day working on PPC (pay-per-click) campaigns - drop us a line. It's easily the best advertising money you'll spend. #ppc #paidsearch #advertising #digitaladvertising #agency

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Health Checks for Your Pet Daily, weekly, and monthly health checks just got a whole lot more engaging for your pet! Our symptom checker system is designed to integrate gamification technology, offering unique challenges tailored to each pet’s specific diseases or conditions. It’s time to turn routine health checks into fun and interactive experiences for your furry friend.Connect with us on LinkedIn. #Topet #PetCareRevolution #InnovativeTech #EnhancedPetWellness #DigitalCompanion#topet💪

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What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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In today's market, your product isn't just a product—it's a participant in a story where your customers are the heroes. As a fractional CMO, my mission is to weave your brand's narrative into the fabric of your audience's daily lives. It's about creating a story so compelling that it doesn't just sell; it resonates and transforms. Why does this matter? Because in a world where everyone is bombarded by countless ads every day, the brands that tell the most engaging stories are the ones that stand out and stick with us. So, let's chat about how I can help turn your brand into a bestselling story. Are you ready to be unforgettable?

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If you aren’t using your buyer persona as the guide for every message you create, every ad you design, and every campaign you plan, why did you bother creating one in the first place? 🤦 A buyer persona isn’t just an item to check off on your marketing to-do list. It’s a tool that helps you keep your marketing plan aligned with your overall business strategy. Want to know what else you’re doing wrong with your buyer personas? Check out my team’s latest white paper:

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We're back in the Revenue Boost: A Marketing Podcast studio! Before the go-to-market strategy comes the product development and market research. Cynthia White, President of Ceatro Group provides examples and insight for ensuring your product aligns with your market.... because that isn't always the case! Be sure to follow RBMA: Revenue Based Marketing Advisors to catch the podcast launch! #Marketing #marketresearch #marketingpodcast

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MCEI, Seattle's oldest networking group for Senior Marketing Leaders, had another entertaining and informative speaker on Wednesday evening. Josh Dunn, founder and CEO of Premier Media Group shared with us how he's chosen to ban any use of AI in the writing and content creation of his publications. I think this is a smart move for these locally focused publications that need to appeal to our area's savvy and discerning audiences. What impact do you think AI could have on local content creation? https://lnkd.in/gVBkZaHY

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