Steve Sirich, ACC

Aligning sales and marketing is crucial for business growth, but it's not always easy. I've always worked diligently to foster a positive and respectful relationship with sales teams. This article provides some helpful key steps marketing leaders can take to build a positive relationship between them and sales. Check it out to learn how to foster better sales-marketing alignment in your organization. https://lnkd.in/gugjVKPn

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Great Place To Work® and Fortune magazine have honored Five9 as one of this year's Best Workplaces in the Bay Area. 🌟 This is Five9's second time being named to this prestigious list, coming in at No. 17. Earning a spot means that Five9 has surpassed rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the San Francisco Bay region. Learn more: #Five9 #BestPlacesToWork #CustomerExperience

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This is 1000% correct. People don’t buy products, they buy solutions. If you’re buying a solution, you need trust. Great relationships = trusted solutions. As I embark on my CiviSocial journey selling a product I am deeply passionate about and believe in, this was a great reminder to focus on establishing a relationship founded in trust… then sell my plan!

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OMG-How do you figure out what you need in your Go-To-Market tech stack? I posted late last week about cool AI-enabled technology, and there are myriad tools on the market today to help with anything you have ever considered regarding GTM support. The best way to figure out what you need to serve your business... ▶ Understand your Sales Process ▶ Document your Sales Process ▶ Identify the challenges in your Sales Process The key will, of course, lie within the "identify the challenges step", but you can't do that well if you don't understand your process and have it documented. Once you have taken the three steps, the tools you will need to fix your gaps will be evident. Now, move on to the fun part: prioritizing which tool you procure first! #revops, #salesops, #revenueoperations, #salesoperations, #sales, #CRM, #GTM, #CRO, #CCO, #CRM, #techstack

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Modern leadership is about zone of influenceversus zone of control. People follow people and not titles. Leadership is a role and not a job title. https://lnkd.in/gzrRffn6

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I work WAY too much! Another blog for you this week? I've been working, planning, and writing. All to help your company grow. 📈 My dear friend and frequent collaborator Jeanne Rogers was kind enough to notice and point out that I test and use a lot of AI, but I don't talk about it very much. So we're going to talk about it! Here's a quick intro to set the stage. 👇 Who's using AI? Share success stories and lessons learned the hard way, we're all learning together. Who's on the sidelines with a lot of questions or some hesitations? Ask away! This is a helpful and supportive community. #b2bsales #AIinsales #businessgrowth #smallbusiness https://lnkd.in/gRTyWkT4

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I was chatting with another long term (OG) member of my Revenue Enablement network, and we were speaking about how Enablement has changed, and the state of Enablement in 2024. Revenue Enablement is rapidly evolving, and critical for driving sustainable growth and aligning cross-functional teams. Here’s what I believe is shaping the industry today: Key Trends: Integrated Approach: Companies are moving beyond traditional sales enablement to a holistic revenue enablement strategy, encompassing sales, marketing, and customer success. Data-Driven Insights: Leveraging advanced analytics to gain actionable insights, optimize strategies, and personalize customer interactions. Technology Advancements: The rise of AI and machine learning enhances training programs, content delivery, and customer engagement. Customer-Centric Focus: Aligning enablement efforts with the buyer’s journey to deliver value at every touchpoint, ensuring a seamless customer experience. Challenges: Adoption and Alignment: Ensuring all teams are aligned and fully adopting new tools and strategies remains a hurdle. Continuous Learning: Keeping teams updated with the latest knowledge and skills in a fast-paced market is essential yet challenging. Opportunities: Enhanced Collaboration: Fostering stronger collaboration between sales, marketing, and customer success teams to drive unified revenue goals. Scalable Solutions: Implementing scalable enablement solutions that can grow with the organization and adapt to changing market conditions. As we move forward, revenue enablement will continue to be a game-changer, driving efficiency, alignment, and growth. #RevenueEnablement #SalesEnablement #GrowthStrategy #CustomerSuccess # #AlgoSecTogether #GrowYourself

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Great Place To Work® and Fortune magazine have honored Five9 as one of this year's Best Workplaces in the Bay Area. 🌟 This is Five9's second time being named to this prestigious list, coming in at No. 17. Earning a spot means that Five9 has surpassed rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the San Francisco Bay region. Learn more: #Five9 #BestPlacesToWork #CustomerExperience

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Hamish Knox highlights the pitfalls of "train selling" in video calls, where salespeople rush through agendas without engaging genuinely with clients. Instead, he suggests a "sports car" approach, prioritizing flexibility and empathy to truly connect with prospects. https://buff.ly/4bbhQbf #CustomerSuccess #RetentionStrategy #businessstrategy #sandler #salespeople #sandler #salestip #leadership #salestraining #salesleadership #salesprocess #sales #crains #chicago #salesmanagement #salesmanager #salessolutions #Technology #AI #DigitalTransformation #FutureOfWork

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How confident are you in your team's ability to hit commercial targets this? Here's a typical CEO from the 91 we surveyed... SBI: What's going right? CEO: I've got the right strategy, right product, our operating model is on point, and our technology is strong. SBI: where are you struggling? CEO: my GTM org! I'm not sure we've got the right people. Even if we do, our roles are messed up and they don't have the skills they need to succeed today. It's not all bad new though. Read the findings from our latest CEO pulse survey to see how to bridge the confidence gap in GTM execution. Check out the full report below.

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Great Place To Work® and Fortune magazine have honored Five9 as one of this year's Best Workplaces in the Bay Area. 🌟 This is Five9's second time being named to this prestigious list, coming in at No. 17. Earning a spot means that Five9 has surpassed rigorous benchmarks, establishing itself as one of the best workplaces among companies headquartered in the San Francisco Bay region. Learn more: #Five9 #BestPlacesToWork #CustomerExperience

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For those of you who know me, I love a good launch day and I believe in the power of ABM when done right. Today New Breed we launched a new offering that helps our customers to assess their ABM readiness, align their organization, define their account strategy and get a comprehensive blueprint for activation. If you're looking to incorporate an account based approach into your go-to-market, or have had challenges in finding ABM success, this could help! Watch this space, as we have a ton of product innovation happening in the HubSpot ecosystem this week!! https://lnkd.in/eSU72BP7

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I LOVE a good read. 🤓 Which is why I'm so excited to share our inaugural State of Incentive Compensation Management Report, which shines a light on the key challenges and opportunities today’s ICM leaders can tackle to improve ICM workflows, reporting, and more! 🙌 Some key learnings from the report include: 💡 Today’s ICM leaders spend an average of 49 hrs/month on manual tasks 💡 Almost half are managing 25+ plan types 💡 <40% create reports to monitor how incentives are performing 💡 < 50% optimize based on program insights Download the report for more insights: https://lnkd.in/ggcxuM5F of Incentive Compensation&utm_source=LinkedIn&utm_medium=organic_social #IncentiveCompensationManagement #StateofICM

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RTO mandates continue to be one of the more consistent events that HRB users track turnover against. Companies should also consider seeing if there is any correlation between these mandates and your #ats metrics like time to hire, time to fill, or application count.

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