“Recently I had the pleasure of working with Paul on a strategic broadcast industry initiative. In addition to a very deep and insightful knowledge of the radio and media industry, he also has a very good technology skill set and a business sense with an eye on growth and related profitability. He has deep relationships in the media industry and has the ability to get several people with different businesses to work together cooperatively for a win-win situation. Paul is a great C-level executive and would be an asset for any organization that he is associated with.”
Indianapolis, Indiana, United States
Contact Info
3K followers
500+ connections
Activity
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Thanks to the Lowe's Companies, Inc. Media Network team, John Storms Kellen Axen, MBA and Christina Klenotic, for all the work put into this new…
Thanks to the Lowe's Companies, Inc. Media Network team, John Storms Kellen Axen, MBA and Christina Klenotic, for all the work put into this new…
Shared by Paul Brenner
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Path to Purchase Institute Charlene Charles Kellen Axen, MBA Vibenomics, a Mood Media company
Path to Purchase Institute Charlene Charles Kellen Axen, MBA Vibenomics, a Mood Media company
Shared by Paul Brenner
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This was a fun one! Tune into the latest OOH Insider podcast episode where Dan Hight and I dive deep into the impact of in-store retail media…
This was a fun one! Tune into the latest OOH Insider podcast episode where Dan Hight and I dive deep into the impact of in-store retail media…
Shared by Paul Brenner
Volunteer Experience
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Chairman Regional Board of Trustees - Hamilton Campus
Ivy Tech Community College
- Present 3 years 3 months
Education
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Mentor
Ivy Tech Community College
- Present 14 years 7 months
Education
Speaking to classroom groups and other more formal student forums on pursuing success beyond Ivy Tech and achieving their own personal success.
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Regional Board of Trustees - Central Indiana
Ivy Tech Community College
- 5 years 8 months
Education
As a member of the Ivy Tech Community College Regional Board of Trustees I bring my own life and work experiences in to a group of like minded leaders who strive to make a difference by:
Ensuring that students achieve their educational goals
Ensuring that Indiana citizens, workforce, and businesses are globally competitive
Ensuring optimal quality and efficiencies statewide
Ensuring an adequate and sustainable resource base -
Vice Chairman
North American Broadcasters Association
- 5 years 9 months
Science and Technology
The North American Broadcasters Association (NABA) mission is to identify and take action on technical, operational and regulatory issues affecting North American broadcasters. My leadership role presides over the NABA-Radio Committee.
Publications
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Audio OOH ads that don't overstep
Advertising Week
Changes in privacy and data access of individuals makes Audio OOH even more valuable to advertisers.
Other authorsSee publication -
The Programmatic Path: A year accelerated by COVID
SalesTechSeries
COVID-19 changed many aspects of our lives in the past year and our collective media and entertainment choices certainly were no exception. The global pandemic fueled a massive industry divide where in-home entertainment choices thrived and out-of-home entertainment players suffered.
Other authorsSee publication -
Value Proposition of Radio in a Connected World
North American Broadcasters Association
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Radio as Marketing Tool in B2B
Sales Pop
In the digital era, brands shouldn’t write off the radio as a marketing tool – it offers the same key perk of programmatic ad buys: attribution.
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How Radio Can Help Supermarkets Compete
Ad Week
Whether grocery stores leap or lag to adopt the technology, a challenge unique to in-store commerce will persist: increasing foot traffic. No matter how smart our stores get, brands will need to advertise to make sure consumers know they exist. That’s why radio—yes, radio—should be a key channel in the marketing mix as supermarkets fight to survive
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TagStation Builds a Data Attribution Ecosystem
RadioWorld
Industry initiative seeks to provide a standard around which Over The Air radio can coalesce.
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Rules of the Game are Changing
Media & Entertainment
Radio broadcasting must use data and intelligence to guide their future strategy.
Patents
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System and method for facilitation of a geographically relevant radio station guide and transmission of supplemental content over the internet
Issued US 9,887,792
A system and method for populating an available radio station broadcast list on a mobile device configured with a radio transmitter is disclosed. The method comprises identifying a plurality of radio stations in a database, each of the plurality of radio stations having a radio station broadcast area, each radio station broadcast area comprising a radio station transmitter location and a plurality of broadcast edge points, receiving a request, from the user device, for a list of available radio…
A system and method for populating an available radio station broadcast list on a mobile device configured with a radio transmitter is disclosed. The method comprises identifying a plurality of radio stations in a database, each of the plurality of radio stations having a radio station broadcast area, each radio station broadcast area comprising a radio station transmitter location and a plurality of broadcast edge points, receiving a request, from the user device, for a list of available radio stations, the request comprising a geographic location of the user device, determining, for each of the plurality of radio stations, one broadcast edge point in the plurality of broadcast edge points that resides on a line defined by the radio station transmitter location, the geographic location of the user device, and the one broadcast edge point, and transmitting, to the user device, each radio station in the plurality of radio stations where the one broadcast edge point is further from the radio station transmitter location than the geographic location of the user device.
Other inventorsSee patent
Organizations
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IAB Retail Media, In-Store and Measurement Committees
Member and Team Lead
- Present -
DPAA Digital Place-Based Advertising Association
Research & Standards Committee
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North American Broadcasters Association (NABA)
Radio Committee Vice-Chair
-Broadcast industry initiatives linked to collaborative efforts across the United States, Canada and Mexico. Representing the NABA organization at ITU-R in Geneva Switzerland as needed.
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NAB Radio Technology Committee
Member
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FCC
Member of CSRIC - Working Group 5A
-The Communications Security, Reliability and Interoperability Council (CSRIC) is a federal advisory committee established to provide recommendations to the Federal Communications Commission (FCC) on how to ensure optimal security, reliability, and interoperability of communications systems, including public safety, telecommunications, and media communications. This includes, but is not limited to, recommending ways, including best practices, to improve the Emergency Alert System (EAS)…
The Communications Security, Reliability and Interoperability Council (CSRIC) is a federal advisory committee established to provide recommendations to the Federal Communications Commission (FCC) on how to ensure optimal security, reliability, and interoperability of communications systems, including public safety, telecommunications, and media communications. This includes, but is not limited to, recommending ways, including best practices, to improve the Emergency Alert System (EAS) operations and testing, and to ensure that all Americans, including those living in rural areas, the elderly, people with disabilities, and people who do not speak English, have access to timely EAS alerts and other emergency information. Pursuant to this mandate, Working Group 5A spent over six months researching, analyzing, and evaluating a vast array of ideas, concepts, and themes on possible actions the FCC could take to improve the EAS.
Recommendations received
6 people have recommended Paul
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Digital in-store success will be proven through measurement. A measurement discussion is impossible to have without establishing a transparent and…
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This is worth your time to read. And if you are attending Path to Purchase Institute Retail Media Summit next week come see our panel where myself…
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In-store retail media is expected to grow significantly by 2028, with U.S. spending expected to triple to $1 billion. Leaders in the industry…
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The second annual #IABConnectedCommerce Summit will take place on September 17-18 in New York City, bringing together leading executives all across…
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