Brian Wallace

Tips on digital and print introductions (bios, profile pics, ethos) TL/DR they should be current and succinct. Things that keep us from updated headshots and content: Having your photo taken can be hard. Looking at pictures of yourself can be hard. Summarizing all you do in less than 30 words is communication cross-fit. The images and blurbs aren't for you, they are for others. 😺 Is it true that some people don't care if you are a dog person? Yep. 💸 Are some people shopping purely on price? Also, yep. ⚾ Do you run the risk of missing the mark? Uh-huh.  The chance that your message will hit home is more important than risk or fear. One thing we try to do in our work is create multiple opportunities to capture someone's attention. 📣 Ways to get the point across: 💱 Infographics for detail and number seekers 📰 Headlines for scanners 📖 Copy blocks for readers 📸 Photos for visual learners 🎥 Video for consumers My headshot on the Trampoline Design website was close to 8 years old. I don't use the filter on Zoom calls because I don't want people to meet me in person and think, "Yeesh, the years have been rough." So, new photo up on the site and new copy coming. Cobble those shoes, my cobbler pals.

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Learn the 5 Grammar Rules to Improve Your Writing & Establish Your Expertise with Angie Wolfe and Ashley Teatum! https://lnkd.in/eJJeYsc6

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Copywriting is what requires the least effort and gives the greatest results. Comment 'copy' on this video on my Instagram if you want me to send you my free copywriting course.

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Market to your audience's problem. Let them know you understand their struggles and that you are the solution they've been looking for. #socialmediamarketing #marketingstrategy #businessgrowth

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🤔 Miss #HARO / #HelpAReporterOut ❓ 💌 📢 Want to get PRESS coverage right NOW and be quoted as a reputable source❓ ❓ Do you want to learn there are PLENTY 🤩 of alternatives out there, some of them COMPLETELY FREE 🎁 Here are my #HAROAlternatives for #MediaRelation 👇 1️⃣ HARO (lol 😂), yes HARO is not actually closed, it's just moved to a new location by Cision called Connectively & it appears to be the new home of HARO along other consolidated solutions by the company. This time, though it's a paid solution 😉 2️⃣ ProfNet by Cision – If you are a professional in your field, Cision has a special place for you under their ProfNet network, although the service is more connected to PR Newswire, if you are a professional and you have something to say, register NOW 😉 3️⃣ Dot Star Media – Connect with journalists looking for interview sources - think of them as matchmakers for media requests! Great way to save time and get noticed. 4️⃣ Expertise Finder – A searchable database that helps journalists find sources. Businesses pay to get listed. 5️⃣ Featured (dot) com – This platform connects journalists with experts for interviews and quotes. Great way to boost your visibility as a source (Free basic plan, paid options likely available). 6️⃣ Help a B2B Writer – Connect with freelance B2B writers to craft compelling content. Pricing depends on the project. 7️⃣ PitchResponse – Makes media outreach easier and helps you build relationships with journalists. Paid plans available. 8️⃣ Qwoted – The ultimate platform for media professionals! Find reliable sources and amplify your stories. Join now for free! 9️⃣ ResponceSource by Vuelio – Connects businesses with journalists for media opportunities. Paid subscriptions required. 🔟 SourceBottle – Connects journalists with PR and marketing professionals. Paid subscriptions required. 1️⃣1️⃣ WMC SheSource – Calling all female experts! This is a fantastic platform designed to empower women as sources. Free to join if you identify as a woman. 1️⃣2️⃣ Talk to the Press (UK & US) – Connects businesses with journalists from all over the world. Paid subscriptions required. 12/12 WAIT ✋... ONE M👀RE BONUS 👇 👉 🎁 YEC – Young Entrepreneur Council – Network with other young entrepreneurs and get featured in top publications. Paid membership required. I hope you've found this thread helpful 🫶 Follow me 👉 Aleksandar Borisov for more 😉

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If you need additional resources to create content. Whether it be graphics, videos, infographics, charts, you name it... Check out this resource for a variety of content creation sites. #contentcreation #graphics

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What is the purpose of our social media content? What should people be getting out of the content you publish? Here are a few things you can do with your content: ✨Help people get to know you. ✨Teach people about what you know. ✨Inspire your followers ✨Answer FAQs ✨Invite them into a conversation. ✨Stay top of mind – be consistent so they see you often. ✨Let them know what they need to know to feel comfortable doing business with you. ✨Get to know you personally so that you can build trust in you, your product, or your service. Once you establish all of the above it won’t be difficult for people to buy from you as you have already established a good rapport with them. #monomoysocialmedia #SocialMediaStrategy #SocialMediaTips #smallbusinessowners #nonprofit #nonprofittips #marketingtips #marketing #contentmarketing

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How to Write a Memoir: Turn Your Personal Story Into a Successful Book | via Reedsy http://ow.ly/OW7n50KG8YZ "Learning how to write a memoir is like being an archeologist. You have to sift through the sands for fragments of the past, then discover what the story is." #Memo

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Does your "Our Story" section on your website or product truly tell a story? Here's a breakdown on what NOT to do. Stories, even super short ones, are such a powerful way to identify deeper with your audience and differentiate yourself from competitors. So when you have the opportunity in your copywriting and marketing messages, don't neglect the power of telling a real story. Let's do better, copywriters! Don't let your story suffer the same fate as these weenies. ____________________ My name is Rain and I help brands understand WHAT kinds of stories they should telling first... and then that makes the HOW much easier for them.

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You don't realize how much words matter... Until you hear a phrase like 'wet signature.' 😳 It's one of the words on my ick-list (alongside ping, synergy, and ointment). What words are on your list? #writerthoughts #wordchoice #contentmarketing #freelancewriter

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