Rain Bennett’s Post

Stop giving out orders in your copy. Give a good reason why someone should they take the desired action you want them to take. You've probably seen this countless times: "Sign up to my newsletter." But it's MUCH more convincing when you give a compelling reason why: "Sign up to my newsletter to get exclusive copywriting tips every Friday." Way more convincing, right?

💡 5 things I've learned in 14 years of copywriting: 1. The spotlight should always be on the customer and how they benefit. 2. Clarity is one of the most important things to strive for. 3. Be honest, kind and helpful to your audience. 4. If you are generous and give value, other people will build your brand for you. 5. You have to believe in the value of what you offer FIRST, before you can sell it. (Oh, and also... don't keep trail mix on your desk because you'll snack on it mindlessly while writing and you'll end up accidently gaining 10 pounds. 😅 )

These emails killed it for our clients. What made them stand out? ✅ Eye-catching colours ✅ Consistent branding throughout ✅ Simple, easily digestible copywriting ✅ Bold call to action at the beginning and end of each email These are just a few of my personal favourites. For more like this… Follow Conor Gallagher

Have you considered exploring a "compelling" headline for your product? Have you mapped out some eye-catching "persuasive" tips for your brands? Have you been looking for solid and irresistible business grants and proposals? there are many things to consider when involved in copywriting, just hit the like button let's connect.

*Day 1 out of 30 days, trying to promote my brand* Unleashing the Power of Words: Creative Copywriting Tips Hey LinkedIn fam! 🌟 Ever wondered how some brands just nail it with their words? It’s all about creative copywriting! Here are some tips to make your copy stand out: * Know Your Audience**: Understand who you’re writing for. Speak their language and address their pain points. * Be Clear and Concise**: Get to the point quickly. No one has time for fluff! * Use a Strong Hook**: Grab attention from the first sentence. Make them want to read more. * Tell a Story**: People love stories. Weave a narrative that resonates and engages. * Call to Action**: Don’t forget to tell your readers what to do next. Make it compelling! Remember, great copy isn’t just about selling; it’s about connecting. Happy writing! ✍️

I read this then immediately downloaded it. It addresses all of the problems (read cock-ups) I deal with when someone tries to edit my copy. If you ever put pen to paper or fingers on a keyboard or have to stifle a gag reflex when a client uses the word whereby or inter-alia, read this then download it. #brandguy #branding #marketing #corporatecommunications

These copywriting tips are much more than tips - they are solid recommendations for improving your copy and brand voice. Props to Nicolas Cole 🚢🏴☠️. Now go print these on your wall above your monitor 😁 #copywritingtips #brandstorytelling #brandtelling

Nicolas Cole 🚢🏴☠️ has used copy to generate direct sales, and although science communication isn't about generating money (although it could be - funding and grants, for example), I think that there are some great suggestions here that we can use in crafting messages for non-expert audiences AND for sharing research with peers. Grab a cuppa, scroll through them, and think about which, if any, of these tips could be adapted and used to make your #scicomm more impactful. #scicomm #sciencecommunication SciComm Success #contentwriting #sciencewriting #grantfunding

Here are 20 savvy copywriting tips to help captivate your target audience. I've utilized many of these tips in my own copy for years. #copywriting