Langhorne, Pennsylvania, United States
Contact Info
755 followers
500+ connections
About
Experience & Education
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Campbell's
View Matthew’s full experience
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Licenses & Certifications
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Lean Presentation Design
Maurizio La Cava
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Publications
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How Ferrero Fueled Category Growth
Nielsen
See publicationFor more than 70 years, the Ferrero Group has taken pride in delighting customers
around the globe with its portfolio of high-quality confectionery products. Part of
Ferrero’s success is that, as it has expanded its distribution globally over time, it has
remained focused on building trust, excitement and relationships with customers at the
local level. That’s why—to continue this success, Ferrero knew that it needed to expand
into deeper, more holistic insights on how its key…For more than 70 years, the Ferrero Group has taken pride in delighting customers
around the globe with its portfolio of high-quality confectionery products. Part of
Ferrero’s success is that, as it has expanded its distribution globally over time, it has
remained focused on building trust, excitement and relationships with customers at the
local level. That’s why—to continue this success, Ferrero knew that it needed to expand
into deeper, more holistic insights on how its key categories were performing and
understand where Ferrero brands could provide truly incremental growth (also known
as incrementality) within those category segments.
Courses
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Family Business and Entrepreneurship
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Projects
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SAP/SJU Analytics Cup
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Utilized real time store data to determine sales forecasts looking at trends, seasonality, and various variables.
Honors & Awards
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Simply Excellent Gold Award
Nielsen
Thank you Matt for all the hard work that you have put during this crucial time of Business Planning!! Not only are the data points interesting, but also you have been able to make them relevant and link back to their strategies.
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Simply Excellent Platinum Award
Nielsen
Matthew, without any knowledge of the Nielsen tools given he was new to the company, delivered two major tasks generating great satisfaction to the client. It was the first deliverable for the highest executives in the company.
Languages
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French
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