Mark Stevens

Strategy versus tactics. 30,000 feet versus 5,000 feet. The difference is obvious in theory, but strategic discussions tend to slip into tactical discussions in practice. You get lost in the "weeds" rather than exploring the "trees." Read my latest CU Times article (link in the comments) to get more information on these five "weed killers" you can use at your strategic planning session: 🌳 Unique Strategy Exercises 🌳 Strategic Questions 🌳 Anti-Weed Tools 🌳 Outside Facilitators 🌳 Not Focusing on Numbers #creditunions #strategicplanning #strategy #growth

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Just released. The questions we tackled: 1. HOW DO YOU SUCCESSFULLY DRIVE PERSONALIZATION AT SCALE? 2. WHAT MIX OF TECHNOLOGY HAS TRULY MADE A DIFFERENCE? 3. HOW DO YOU DRIVE MARKETING SUCCESS WITH SPEED AND AGILITY? 4. WHAT IS THE OPTIMAL ALIGNMENT BETWEEN SALES & MARKETING? 5. WHAT'S YOUR MARKETING ORGANIZATION OF THE FUTURE LOOK LIKE? Checkout these amazing marketing insights (https://lnkd.in/eVUBQDih) from my conversations with Sydne Mullings from Microsoft, Ramya Kumaraswamy from TaskUs, Mariana Cogan from Hexagon Manufacturing Intelligence, Craig Rones from Trustwave and Orsa Britton from Zimmer Biomet.

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Providing continuous learning and improvement for your team = A sustainable, competitive advantage for your company. Learn more about how R|L’s High Performance Team Building can help your executives access more of their own unique potential. 👇 https://bit.ly/3TOAej5 #highperformanceteambuilding #executivecoaching #leadershipmastery

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Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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There are always layers to ROI and ultimately what is your rev in relationship to your spend. Here Bob talks about PT's outcomes in terms of setting appointments and what you should expect based on your target audience!

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Leverage the power of analytics to refine your practice marketing strategy. Don't let valuable insights slip through the cracks. We'll help you track, analyze, and optimize. 📊 #DataDrivenDecisions https://bit.ly/3FEuSRg

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Every marketing mix modeling project must start with a strategic kickoff meeting. This isn’t a formality, but a crucial step in aligning your objectives with the client’s needs. The primary focus is to understand the business questions that your client seeks to answer. These will then form the cornerstone of the project, your “North Star.” And at every single phase of the project, you must always keep these business questions top-of-mind. I always tell my team: Our success is measured not by the complexity of our models, but by our ability to address these questions effectively. Your answers will determine whether or not your MMM results will be adopted as part of the decision-making process.

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An intention is so much more than a standard. This notion of guiding principles can be difficult sometimes. Most of us know how WE want to live our lives and how that influences our days and actions. It's often "messy" when you assign that humanness to your business. However, considering ourselves as customers, we can see how we connect with businesses. That happens because there is an intention that is complementary to ours. Imagine how our business would grow if even 1% of our customers found that connection because of our intention and our actions.

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Where does sponsorship fit in to your marketing strategy? How do you value a sponsorship opportunity? Brennan Consulting takes a closerr look at the issues and solutions - https://lnkd.in/d7J6a-NT

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Marketing strategies often cast a wide net, but the real magic happens when you tailor your approach to each customer. Explore the perks of customer relationship marketing and learn how to cultivate loyalty while boosting your business. https://ow.ly/1TEQ50RzENb

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Research shows that collaboration leads to better decision-making, satisfied customers, and improved employee engagement. Learn 6 actionable strategies to promote collaboration and reduce silos today. #Collaboration #Teamwork #EmployeeEngagement https://bit.ly/3UTDaM3

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AI can be a valuable tool for brainstorming and generating content ideas, but there are many other ways you can use it to refine your marketing approach as well. How have you implemented AI into your work? #MarketingStrategy #AI #CustomerPersona #Branding #MarketInsight https://ow.ly/qWxt50Sb9Mw

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Discover the power of local search! Around 46% of Google searches are for nearby businesses and services. 🌐 Let's ensure your business shines in local searches. Learn more at: https://bit.ly/3UGK4pj Source: Search Engine Roundtable #intouch #DigitalMarketing #LocalSearch #GoogleSearch #LocalSEO #LocalBusiness #SearchTrends #LocalVisibility #LocalMarketing #SEOtips #DigitalMarketing #BusinessVisibility

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Curious about the differences between B2B and B2C marketing? From branding strategies to navigating various channels, let's explore what it takes to create the ideal B2B marketing mix for your company. Discover more: https://bit.ly/3UvsfZU #ERMarketing #B2BMarketing #BusinessSuccess

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Business growth and revenue go hand in hand. Marketing plays an integral role in both. Here’s how. #MarketingStrategy #PredictableRevenue #Branding https://ow.ly/UoRu50Rxylz

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In many discussions of decision-making for a business, multiple contradictory approaches are frequently presented. The most common approach to improve profits is using analytics versus intuition. We prefer the use of complimentary rather than contradictory approaches to improve profitability at an organization. Read this informative blog post for several examples of multiple approaches that also illustrate some key decision-making tools:

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Don't forget about decision makers as an audience in your marketing materials. Decision makers hold significant influence and authority within their organizations. While end users may provide valuable insights into the day-to-day usability of your offerings, decision makers have the final say in whether or not to invest in your solution. Get to know and understand their pain points, and work to tailor your marketing messages to resonate with their needs as well. #targetaudience #b2bmarketing #b2bsales

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