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Content strategy and editorial calendars go hand-in-hand. Discover how you can create a calendar that propels a results-driven strategy.

Smart marketers know that quality content drives traffic & conversions. However, maintaining a consistent publishing schedule is challenging without an editorial calendar. An editorial content calendar helps you mold your: • Content planning • Tracking, and • Coordination. This article shows you how to develop a viable editorial calendar. - via @CoShedule #content #editorialcalendar

Attention content marketers! Are you struggling with your 2024 content organization? Crafting a strong editorial calendar is the framework for a streamlined blogging process in the long run. Give our latest article a read and find out how we’re elevating our content calendar for the better! How to Build a Kickass Editorial Calendar for Your Blog https://hubs.li/Q02bGqc90 #ContentMarketingStrategy #EditorialCalendar #BlogOrganizationTips #ContentManagement

Looking to stay organized and on top of your content planning? Check out these 8 timely tips for keeping your editorial calendar up to date: @wearearticulate

An editorial calendar is a long-term content marketing plan that looks at all your marketing channels and content types. But, why should you have one? Creating relevant and engaging content for your brand is challenging; consistently doing it can be tricky, even for the most talented writers and creators! A well-planned and detailed editorial calendar is the solution to continuously creating exciting and engaging content for your potential and current customers. This year-long plan should support your overall marketing and content strategy and answer your customers’ needs and most frequent queries. It’s also an ideal way to manage the workload with your wider team. If you’re low on resources (staff, time, capacity), an editorial calendar becomes essential. It will help you be more efficient and allow you to plan your team’s workload in a clear, straightforward and balanced way. It’s the best way to make sure you aren’t overwhelmed and that you stay organised and on track to push out regular, consistent and relevant content. So, how do you create an engaging and effective editorial calendar? Read on... https://lnkd.in/enxvu-dz

Is having 10+ different tabs open and a swarm of notes that are giving you tons of anxiety but not a lot of ideas, a familiar feeling? Most content creators have, at one point or another, struggled with planning their content effectively, particularly when working in a team. Let’s chat about 5 different techniques you can use to come up with an editorial calendar that works for you, whether you’re creating content for a blog, working as part of a content team or building content for a major brand that publishes high volumes of content. #contentstrategy #contentcreation

As you start planning your brand’s editorial calendar for 2024, here are 5 key questions to ask yourself. 1. Why Are We Creating Content? 2. Do the Topics Support the Business — and Each Other? 3. Who’s Doing What? And Why? 4. Where Will This Publish? 5. Do I Have a Steady Schedule? Check out the full article for much more insight, including how to answer the “Why?” of content. https://hubs.li/Q025sgk30 #contentmarketing #contentcreation #contentmarketing

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there, quality matters more than ever. Content that resonates will attract, engage, and convert, while the rest will be forever buried in pages two and beyond on Google, where only the brave dare venture. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? https://lnkd.in/gkwi-mVf #contentstrategy #editorialcalendar #contentmarketer

Editing sponsored content that's been written about your company can feel like a daunting task — especially if you're not a writer yourself. The stakes are high because you've paid for that content. And, understandably, you want to ensure your business comes across as trustworthy and competent. Luckily, my colleague Jennifer Kales has penned a fantastic piece for Zoe Marketing & Communications that breaks down the process into digestible bites. Here are her 6 golden rules for companies editing their spon con: 🖋 Trust your publisher partner's voice and style ⏰ Stick to deadlines 🎯 Prioritize your audience's needs 😖 Avoid overwhelming your readers with info 🚫 Don't feel obligated to make extensive edits ✅ Ensure accuracy in facts and spelling Remember, the goal is to resonate with your target audience. So keep it clear, informative and engaging. And, if you're not sure, ask questions! The marketing company you're working with should be happy to help. #sponsoredcontent #editing 👀 https://lnkd.in/g6-wznmS

How To Write Headlines That Hook: 8 Questions To Ask Headlines don’t just matter; they act as the life or death of your content. If you can answer yes to some or all of these questions, your headline is well positioned for a good life. Ex. From Content Marketing Institute blog