Joshua S.

AMZ Sales - Before: $7,541 -------> After: $39,367 D2C Sales - Before: $22,475 -------> After: $168,848 How did we achieve this? DSP. DSP excels at boosting Amazon sales and enhancing off-platform strategies. Link out is one area we love to exploit for our D2C heavy brands. This approach strengthens customer behavior insights, improves margins, and maximizes data collection for continued marketing. Skale takes pride in creating comprehensive campaigns that yield significant results. Let DSP help you harness Amazon's extensive data to your advantage. I love it when we are able to provide holistic campaigns that deliver tangible results. As always, it takes two to tango. Shout out to our great clients and their trust in us. #amazingclients #amazon #platformstrategy

14

9 Comments

SEO Growth Loops: How Leafly and Weedmaps scaled their traffic on autopilot and how to apply them to your Dispensary. UGC signals have become more important than ever with forums like Reddit and Quora seeing massive traffic gains in the last algorithm updates. #Cannabis #CannabisMarketing #SEO #GrowthLoops

11

2 Comments

0 - £200k/Month Using Google Ads To Scale Ecommerce Businesses - How To Scale in 2024 Ep.14 w/ @joe.morrobel Drops 👉 Sunday, July 21st @ 3 PM UK BST @theoclarkepodcast Joe dropped some serious game on how to scale ecommerce business with Google Ads in 2024, covering: - Where to start (competitor research) - Leveraging Google Trends/Keyword Planner - Calculating search demand - The value of an external perspective (mentor/coach) - Understanding your COGS, B/E ROA & target KPI's - Interruption-based marketing vs high-intent traffic - Using data to your advantage - The importance of MER and backend analytics - When to use 3rd party tracking & attribution - Scaling strategies based on SKU count - Gaining an unfair advantage with scripts & Ai, tools & software - Semi-automating media buying with dynamic rules - Overcoming the problem with PMAX & branded search - High, Med & Low campaign priority - Why to avoid optimised targeting at all costs - Reaching TAM (total addressable market) - Scaling TOF GDN & audience targeting/layering This one is not to be missed! #ecommerce #dubai #digitalmarketing #googleads

2

2 Comments

Start making money with TrafficWave today! Create a residual income stream by leveraging the power of automated marketing. #residualincome #automatedmarketing #onlinemoney #trafficwave https://lnkd.in/gQaW-328

1

Make sure that you have call tracking set up on your website so that you can optimize your Google Ads campaign. #callrail #calltracking #dentalmarketingtips

3

Unbelievable Results, Yet True:😇😇😇 Results of PA----- 🟢Lead Generation: 385 leads generated in just 6 days. 🟢Cost Efficiency: $8 cost per lead. 🟢Comprehensive Reach: Applications submitted across all websites. Rigorous Qualification: 16 qualifying questions, TCPA compliant, with verified email and phone numbers.✅ High Engagement: 65 self-scheduled appointments, representing a 17% conversion rate.✅ Despite these impressive results, some still find it hard to believe.😂😂😂😂😂

9

1 Comment

Unbelievable Results, Yet True:😇😇😇 Results of PA----- 🟢Lead Generation: 385 leads generated in just 6 days. 🟢Cost Efficiency: $8 cost per lead. 🟢Comprehensive Reach: Applications submitted across all websites. Rigorous Qualification: 16 qualifying questions, TCPA compliant, with verified email and phone numbers.✅ High Engagement: 65 self-scheduled appointments, representing a 17% conversion rate.✅ Despite these impressive results, some still find it hard to believe.😂😂😂😂😂

11

1 Comment

Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

4

AOV, CAC, MER, and CLV can be misleading. Avoid the average trap. Suppose your store number looks like this - AOV: $55 CAC: $20 Now, with fix $15 COGS & $10 Shipping $55 - $20 - ($15+$10) = $10 in profit You are making a $10 profit on each purchase. But in reality, 70% of orders look like - Order value: $45 CAC: $25 With fixed COGs & shipping $45 - $25 - ($15+$10) = $5 in loss So you are making $5 in loss with the majority of your orders. Why are averages looking good? It's mostly because - * Organic or direct traffic sources * High ticket orders * Repeat purchases * Word-of-mouth marketing * Email marketing Blended metrics will not help unless you are selling a single product on a single channel to a single type of user. The key to profitable growth lies in segmented metrics. Segment each important metric at -  Products, Channels and Customer level. Once you start breaking up the blended metrics in each bucket, you will start seeing the leaks in the bucket. Remove products, change budgets, and focus on different segments. Don't get deceived by the FLAW of averages. #dtc #ecommerce I am Rahi Jain I help ecommerce brands maximize profitable growth using the 3C Framework (Customer, Catalog, Channel).

15

9 Comments

🔥 1. Slash ad costs while boosting ROI 2. Hit the bullseye with precision audience targeting 3. Personalize like a pro to convert more leads Find it here: https://leadeagle.io Ready to take your sales game to the next level? 🚀 Email us at info@leadeagle.io and let's chat about how our data-driven strategies can transform your business. Share this post if you believe in the power of data or comment with your biggest marketing challenge! 📊 #DataDriven #MarketingTechnology #LeadEagle #data #marketing #paidads #facebookads #googleads #ppc #tiktokads #instragramads

3

Why Invest in #MobileApps Now? The mobile app market is experiencing unprecedented growth, presenting a golden opportunity for businesses to capitalize on this trend. Some key reasons why you should invest in #mobileapps now: 𝗘𝘅𝗽𝗹𝗼𝘀𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁 𝗚𝗿𝗼𝘄𝘁𝗵 📈 valued at $235B in 2023, the mobile app market is projected to reach $783.3B by 2032, with a CAGR of 14.33%. 𝗗𝗶𝘃𝗲𝗿𝘀𝗲 𝗔𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 💡serve all sectors including gaming, health, music, social networking, and e-commerce, providing convenience and accessibility. 𝗧𝗵𝗲 𝗿𝗶𝘀𝗶𝗻𝗴 𝘂𝘀𝗲 𝗼𝗳 𝘀𝗺𝗮𝗿𝘁𝗽𝗵𝗼𝗻𝗲𝘀 📱 especially in emerging economies like Brazil, China, and India, has significantly boosted app downloads. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗜𝗻𝘁𝗲𝗿𝗻𝗲𝘁 𝘂𝘀𝗮𝗴𝗲 🌐 has made the Internet the primary communication mode, driving app demand. The growth of 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 🛒 , offering exclusive deals and a wide product range, has heightened mobile app usage. Telecom operators encourage users to download and use apps extensively with 𝗮𝗳𝗳𝗼𝗿���𝗮𝗯𝗹𝗲 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝗻💲. 🏠 The pandemic saw a surge in demand for e-commerce, healthcare, and educational apps, with platforms like 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗮𝘀𝘀𝗿𝗼𝗼𝗺 𝗮𝗻𝗱 𝗭𝗼𝗼𝗺 𝘁𝗵𝗿𝗶𝘃𝗶𝗻𝗴. With the market poised for exponential growth, there's no better time to invest in mobile apps. Contact us to explore our mobile app development services and leverage this booming market - https://lnkd.in/dfh6cnv6 #mobileapps #digitalgrowth #businessgrowth #techinnovation #ecommerce #smartphones #internetusage #appdevelopment #marketing #business

8

2 Comments

The following article gives benchmarks for Fintech CACs broken down by channel, price point, niche, and target market. Fintech is among a select few industries where the CACs, in some cases, can reach the six figures. https://lnkd.in/esvP_R7w

8

Affiliate fraud is rampant in our industry and all of us that generate leads need to take extreme action to prevent these from getting into the ecosystem. Billy.com has figured out the solution and I'll gladly share it, with the hopes that you will implement these same steps. Let's first clarify what these advanced fraudsters are doing - they are obtaining large consumer lists and having real people physically go to websites and type in the information OR they are providing a script and having real people call into your advertised phone number and providing fake information and/or stalling in order to hit a duration. Almost all of this fraud comes from Pakistan and India, where they are using technology to make it appear they are in the USA. There is a ton of low-level fraud going on, such as bots, but that is easy to detect and this solution is not needed for that. You can screen your affiliates until your face turns blue, they will lie and do whatever it takes to make it into your affiliate program, still screen like crazy, just know it's not enough. For your web leads: -First line of defense is Anura - they are great at detecting fraud, but not everything they let pass is still a real lead -Next, your webform must require user verification (allow the user to choose to be texted or emailed a secret code) (this is KEY, as it is very hard to get around this step) (Yes, you will lose a percentage of good leads due to the extra friction) -Your lead management system must be able to do data validations to ensure the user didn't input incorrect information, they are not a known litigator and ect. I recommend Phonexa and can speak as to why offline if needed. For your inbound calls: -move to a webhook/pixel with your buyers if possible, this eliminates paying out on duration.  -hire someone to listen to all call recordings to find these issues, and be strict with removing the affiliate from the program. -use a service like pipedream to annotate all calls and look for keywords/phrases Direct Advertisers are hurting, business is down. We, as lead gen providers, have an obligation to help them make money, not the fraudsters. I'd love to hear your thoughts on this!

158

29 Comments

Concerned your DTC email list is too small to generate any meaningful revenue? We recently made our client $5,539.60 from 48 subscribers on their short list. This proves you don’t need a massive list to succeed. Excellent deliverability is key. Don’t get me wrong, a larger list is ideal. You can acquire thousands of subscribers each week with a healthy amount of traffic to your website + optimized popups. However, you don’t need a large audience base before you actually start marketing them. In fact, that’s a terrible idea. By the time you think your list is “ready” (whatever that means) – you’ll be sending emails to an unresponsive list. Your audience will be semi-cold at best, or dead at worst. Instead, start immediately, learn the ropes, keep your list engaged & when your list isn’t even that large, it’ll start bringing in cash. Once you start seeing a respectable revenue per recipient, you’ll be even more motivated to acquire more subscribers. Did you find this content helpful? Repost it so your audience can appreciate it!

3

4 Comments

Quick story... Meet John and Michael. They are founders of DTC brands. Both use agencies to manage email & SMS channels. Both with the same goal: to skyrocket channel growth. John’s agency focuses all on tactics. They’ve mastered every email trick, tactic, and technique you can think of. Yet, they lack a cohesive strategy. It's like having a toolkit without the manual. On the other hand, Michael’s agency takes a different approach. They avoid short-term tactics. Focus entirely on strategy. They understand that the real success in growing a brand's email and SMS channels lies in the long view to build sustainable growth. John and Michael decide to have a little competition. See who's email/SMS performs better. John's agency's tactics against Michael's agency's strategy. So, who wins in this showdown between tactic-heavy and strategy-driven approaches? Michael's agency wins. Hands down. Michael's strategic approach not only won, it dominated. Why? Because strategy trumps tactics. Tactics can be learned and added anytime. But without a strategic backbone, they fall short. Michael's agency may not use immediate tricks. Their strategic depth integrates new tactics effectively. But John's agency? They use the best tricks and tactics. Yet without strategy, they are lost. Like sheep without a shepherd. Like a boat without a rudder. John’s emails struggle with weak engagement. And poor conversion rates Ultimately, disappointing revenue figures. A clear sign of tactical overload without strategic direction. The secret they’re missing? I can sum it up with 4 words … If you're looking to not just compete but dominate in your market, remember these four words that could change everything: HYPER PERSONALIZED CUSTOMER JOURNEYS This strategy enhances engagement and conversions. It drives substantial revenue growth. And delivers messages that resonate deeply. If you’re aiming to elevate your brand's email and SMS revenue... Don’t just use an agency that collects tactics. Invest in an agency who's strategy scales your brands growth sustainably.

22

10 Comments

Check out the latest DRM blog on #Google and #AI changes on the horizon!

8

2 Comments