Jack Pires’ Post

Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

Here is a framework to improve #AmazonSEO using #amazonppc (scroll to the end for secret sauce) . . First, lets understand what influences our search rank: (a) Click share of your product vs. others: # clicks on a specific KW (b) Conversion share of your product vs. others: # purchases on that KW (Ofcourse D.U.H, that is why brand analytics only shows you these 2 metrics against each KW) PPC will help you with (a), i.e. Click share of your product vs. others How? By bidding high on a keyword, you will get more impressions on that keyword and subsequently increased clicks. So far, this is tribal knowledge - everyone knows this. So what's the secret: 🤫 Only Exact match type will help you improve SEO for that keyword. Context: There are 3 types of KW targeting on amazon ads: EXACT, PHRASE, BROAD. When you target BROAD - your PPC spend gets divided into multiple search terms applicable to that term When you target Phrase - same thing. You will probably get lower search terms, but your budget will still get divided into multiple search terms. When you target EXACT - 💥 - all spends go to 1 KW. More impressions, more clicks, better influence. Suggestion: There has to be a campaign on MUST-WIN-KW, with exact match on it. So you can eventually influence organic ranks. At Atom11, we are working on automations which will help you track and win must-win search terms. Have ideas about ecommerce automation - please reach out - I love discussions.   Liked this post - hit a like or better yet, comment :) ------------------------------------------------------------------------------------ Atom11 is a sales analytics and automation platform. 🛒 Track and automate inventory, advertising, analytics and market trends in a SINGLE CLICK. 🤖 And get actionable insights delivered with breakfast everyday :). 📩 If you want to know more about us, then hit me up at neha@atom11.co. #amazonadvertising #amazonppc #ecommerceoptimization Atom11

From sluggish to snappy: Revamp your backend fields for higher ranking 🚀📈 Populating backend fields is the most conveniently forgotten part of a product listing optimization process. Sellers frequently leave their listing’s backend fields empty. Just because customers can’t see them doesn’t mean they’re useless. If you truly want to drum up your revenue and scale your ranking, every detail matters. Read down below on how you can revamp your backend fields! Are you working on your backend fields? 🔍 Comment your strategy for backend fields 🏆 --------------------------------------------------------------------------------- Struggling with poor performing products and disastrous PPC campaigns? DM "ADS" and let's make your products star of catalogs! #advertising #eccommerce  #amazonppc #ppcexpert #ppctips If you truly want to drum up your revenue and scale your ranking, every detail matters. 

🚀 Trending in SEO: Google's Retail #SERP Evolution! 📈 Recent insights from Search Engine Land reveal some game-changing shifts in Google's retail Search Engine Results Pages (SERPs). Here's what every digital marketer needs to know: 👉 https://shorturl.at/dlIK4 ✔ Product Dominance: Product results now make up a whopping 45% of the SERP composition in Q1 2023. 📊 ✔ Organic Shifts: Organic web listings are now less frequent above the fold, appearing only 18% of the time. 🌱 ✔ Competing with Giants: Google is gearing up to rival online marketplaces like Amazon, emphasizing product listings over organic web results. 🛍️🔥 ✔ SEO Strategies: It's time to refine product schema, bolster PDP content, and collaborate closely with paid search teams. 🛠️💡 As we head into 2024, it's crucial for brands to adapt and optimize for these evolving SERPs. Let's embrace the change and stay ahead of the curve! 🚀 #️⃣ #SEOTrends #GoogleUpdates #RetailSERP #DigitalMarketing #EcommerceEvolution #AdaptAndThrive #SEO2024

🚀 Harnessing the power of seasonality in your pay-per-click (PPC) campaigns can give your business a significant boost! 💪 Understanding the ebbs and flows of customer demand during different seasons is key to optimizing your advertising efforts. By adjusting your bids and ad budgets accordingly, you can reach the right audience at the right time, maximising your returns on investment. 💰🎯 But here's an important reminder: The keywords you chase on PPC should be an integral part of your overall SEO strategy. 🚨 This alignment ensures that you're driving traffic to your Amazon listings while also enhancing your organic search rankings. Neglecting this crucial point can lead to missed opportunities, suboptimal results and wasted spending. So, be mindful and integrate your PPC and SEO efforts for optimal success! 💡🔍 #amazon #amazonfba #amazonads #amazonppc #amazonppctips #amazonfbaseller #amazonfbasecrets #amazonadvertising #ecommerce #strategy #advertising

𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗮𝗻𝗱 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀: 𝗔 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗚𝘂𝗶𝗱𝗲 𝗪𝗵𝗮𝘁 𝗶𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗮𝗻𝗸𝗶𝗻𝗴? Organic ranking refers to the natural position of a product in Amazon's search results. Unlike sponsored rankings, these are not paid placements and are determined by Amazon's A9 algorithm. 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝗼𝗿𝘀 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗶𝗻𝗴 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗥𝗮𝗻𝗸𝗶𝗻𝗴: Keyword Relevance: Optimize your product title, description, and backend keywords. Customer Behavior: Metrics like click-through rates (CTR) and conversion rates are crucial. Product Listing Completeness: High-quality images, detailed descriptions, and customer reviews can elevate your ranking. Seller Performance: Keep an eye on metrics like order defect rate (ODR) and perfect order percentage (POP). 𝗪𝗵𝗮𝘁 𝗮𝗿𝗲 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀? Sponsored rankings are paid placements that appear at the top, middle, or bottom of Amazon's search results. They are influenced by your ad spend, keyword bids, and ad quality. 𝗞𝗲𝘆 𝗖𝗼𝗺𝗽𝗼𝗻𝗲𝗻𝘁𝘀 𝗼𝗳 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗥𝗮𝗻𝗸𝗶𝗻𝗴𝘀: Campaign Types: Choose from Sponsored Products, Sponsored Brands, and Sponsored Displays. Keyword Bidding: Opt for manual or automatic bidding based on your strategy. Ad Relevance: Align your product title, bullet points, and description with the keywords you're bidding on. Quality Score: Amazon assesses your ads based on CTR, conversion rate, and customer relevance. 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝘀 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱: 𝗪𝗵𝗶𝗰𝗵 𝗶𝘀 𝗕𝗲𝘁𝘁𝗲𝗿? Both organic and sponsored rankings have their pros and cons. Organic rankings build trust but take time to establish. Sponsored rankings offer immediate visibility but come at a cost. A balanced strategy employing both is often the most effective. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗳𝗼𝗿 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Competitive Keyword Research: Utilize tools like Amazon Keyword Tool or Google Keyword Planner. Performance Monitoring: Regularly check Amazon's Campaign Manager and other analytics tools. A/B Testing: Experiment with different ad formats, keyword bids, and product listings to find what works best for you. #AmazonRanking #OrganicRanking #SponsoredRanking #KeywordOptimization #CustomerBehavior #SellerPerformance #AdRelevance #QualityScore #CampaignTypes #KeywordBidding #ABTesting #PerformanceMonitoring #AmazonSEO #EcommerceStrategy #ConversionRate

🚀 Unlocking the Power of Amazon: Boosting Your Organic Ranking in 5 Steps Ever wondered how to turn the wheels of the Amazon flywheel in your favor? 🔄 The answer lies in elevating your product's organic ranking! Here are five proven strategies to get your product spinning faster and attracting more sales on the world's largest e-commerce platform. Build a Compelling Product Page: Your product page is your storefront on Amazon. Craft it with care, telling a story that engages shoppers emotionally and practically. A captivating title, bullet points, images, and A+ content can make all the difference. Need more insights? Check out [YourArticleLink] for a comprehensive guide on building impactful product pages. Master Listing SEO: Cater not only to human eyes but also to the algorithmic scrutiny of Amazon. Audit your content, compare with competitors, and ensure readability. The days of keyword stuffing are gone—prioritize the human experience, and the algorithm will follow suit. Dive deeper into SEO practices with [YourBlogLink]. Harness Amazon's Organic Tools: Leverage the power of tools like Brand Analytics, Search Analytics, and Brand Metrics provided by Amazon. Set a baseline, identify key searches, and tailor your ad strategy accordingly. Understanding your market ownership on Amazon is key to staying ahead of the competition. Strategic Amazon Ads: Invest in Amazon Ads to increase your product's visibility. Amazon's algorithm thrives on conversion data, so every sale is a positive indicator. Ads not only boost ranking for specific searches but also contribute to overall organic ranking. It's a win-win strategy for brand growth. Off-Amazon Advertising: Amazon loves external traffic. Drive visitors from platforms like Google, Facebook, and Instagram to your Amazon pages. The recent Brand Referral Bonus from Amazon is a testament to the value they place on external traffic. It's not just about being seen on Amazon; it's about being a hot destination for shoppers everywhere. Bonus Tip: 🌟 Happy Shoppers, Happy Rankings! A delighted customer is a brand ambassador. Ensure a seamless shopping experience on Amazon, complementing your presence across all channels. A holistic brand appearance not only pleases customers but also contributes to sustained organic growth. Ready to supercharge your Amazon game? Implement these strategies consistently, and watch your product climb the ranks in its category. Here's to success on the Amazon flywheel! 📈🛍️ #AmazonSuccess #EcommerceStrategies #DigitalMarketing

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.  The list goes on. But how much weight do all these SERP shift impacts hold? We are here to break down key takeaways from major retail SERP changes, including: Why is Google adapting how it serves product results to consumers in 2023. New SEO strategies to consider when tackling product-first results. Total search practices to optimize toward product-first search cross-channel. #ecommerce #google #serp #seo #ecommerce #sem #searchenginermarketing

The Critical Role of Keyword Research in Amazon Advertising In the ever-expanding Amazon marketplace, where millions of sellers vie for customer attention, standing out is a challenge that requires more than just a great product. Enter the pivotal role of keyword research in Amazon advertising — a strategy that can significantly elevate your product’s visibility and sales. As experts in Amazon Seller Onboarding, Product Optimization, and PPC campaigns, we at The Mercato Agency understand the necessity of precise keyword research and its impact on your success. Here’s how and why keyword research is your secret weapon in the competitive world of Amazon. 1. Understanding Customer Search Behaviour : Keyword research is fundamentally about understanding how your potential customers think and search for products. By identifying the exact phrases and terms used by shoppers, you can optimize your product listings and ads to match these queries. 2. Enhancing Product Discoverability: Amazon operates on a complex algorithm known as A9, which determines the ranking of products on search results pages. Keywords are a critical component of this algorithm. By integrating high-traffic and relevant keywords into your product titles, descriptions, and backend search terms, you significantly boost your product’s discoverability. 3. Optimizing Amazon PPC Campaigns: For those investing in Amazon Pay-Per-Click campaigns, keyword research is not just important; it’s indispensable. PPC campaigns revolve around keywords — you bid on keywords, and your ads appear when those keywords are searched. 4. Staying Ahead of the Competition: In a marketplace as dynamic as Amazon, staying ahead of the competition is crucial. Regularly conducting keyword research helps you keep up with changing market trends, consumer preferences, and competitor strategies. 5. Data-Driven Decision Making: Keyword research provides valuable insights into market demand, competition levels, and customer preferences. These insights enable you to make informed decisions regarding product selection, inventory management, and marketing strategies. The Mercato Agency, we specialize in leveraging these insights to propel your Amazon journey forward. Dive into the world of keyword research and watch as the doors to enhanced discoverability and sales swing wide open! If you’re looking to start your Amazon selling journey, DM me for a free review of your listing. For more tips and tricks take a look at our information center. https://lnkd.in/etr_RcDa #amazonsellercentral #amazonagency #amazonsellertips #amazonchatgpt #amazonsellers #amazonvendor #amazonadvertising #themercatoragency

Here’s another good example why your #SEO agencies and copywriters can’t use #amazon search behavior as a proxy for search on Walmart. Why? Because #Walmart shoppers shop the category differently! In this “dog treat” category example you can see that the same terms rank differently in consumer importance. (Source: Profitero's Search Optimizer models). Here’s what’s at stake when you don’t prioritize your keywords correctly: ⬆️ Getting from Page 2 to Page 1 organically = 37% avg. lift in sales. ⬆️ Getting from Page 2 to top 10 = 70% avg. lift in sales. Don’t a cast wide net for your #retailer search strategy. Use a spear.