Jason Prance

What are the top trends effecting Jacksonville businesses? Check it out:

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Did you know you can watch the Yoast #SEOUpatebyYoast replays on our YouTube channel? 📹 If you watch this while on a cardio machine, they say time might go by 3x quicker AND you’ll be updated by the latest #SEO news 👇🏼😉 #digitalmarketing #SEO #Search https://lnkd.in/gYcNJ3Mq

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Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Cool tool of the week! (no affiliation) Just came across this and I thought it was worth sharing... Retention.com's B2B tool: https://www.rb2b.com/ Basically, the tool provides person-level website visitor information that pushes to slack & other integrations. Why is it cool? The simplicity of this tool is beautiful because it creates event-based data that allows you to connect with visitors on a personal level AND at the right time. Right now it only works for US visitors, but this is an interesting method for pursuing higher-intent leads through enhanced web traffic data! Adam Robinson - Well made, sir. #b2bmarketing #data #leadgeneration

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Typical email promoting the latest analyst report: “Download the report and find out why other people think we’re so great.” when it should be: “Download the report and find out how [Analyst Firm X] ranked the top 6 solutions in [our product category].” No-one wants to know why some analyst thinks your product is so wonderful.  What they MIGHT be interested in is an independent, third-party report that gives an unvarnished assessment of products in your category. Don’t use analyst reports as an excuse for self-congratulation. Sell the value, not the plaudits. #contentmarketing

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Tone and messaging add a lot of nuance to "creative". They say the things a logo, color palette, and layout can’t. #BBACreative wearebast.com https://loom.ly/t7tZOZk

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Now trending in #marketing: Top 🔝 brands are recognizing the benefits of creating their own #IdentityGraphs to curate #CustomAudiences and quickly tailor data-driven marketing campaigns to their specific needs. 💨📈 #PerformanceMarketing https://lnkd.in/g92mkJFX

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The Engineer’s Playbook for Enterprise SEO: Six tips for a smooth SEO implementation

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Many believe that 1st party data is the ultimate solution to the end of cookies, but this article reminds us that it's not that simple. The truth is, 1st party data is nothing without 3rd party data. How will businesses build look alike models or identify important characteristics without it? They simply won't. That's why it's crucial to select a reputable 3rd party data supplier with accurate, regularly evaluated and updated data. Not all suppliers are created equal, so choose wisely. #dataanalytics #3rdpartydata #digitalmarketing

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Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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Marketing written for PhDs wins industry awards… But marketing that is frictionless to consume makes money. As much as I love geeking out… We’re in the “making-our-clients-money” business at brandRUSSO. Simple > Complex.

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"Everyone's Opinion Soup" tastes so, so bad. It ruins not just web copy, but often so much else -- press releases, demand assets and more. If you are developing--or worse, finalizing--marketing materials via comments in a shared doc, your audiences probably have some nasty EOS aftertaste in their mouths. The time for consensus and committee (yes, often with all those cross-functional chefs in the kitchen) comes long before the copywriting! Marketing's "mise en place" is to develop strong messaging and supporting themes and proof points before creative and channels come into play.

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