“I had the good fortune of working with Jason while he was at NBCU, and was so impressed with his knowledge of television research, measurement and data services that I offered him a position at Altice/a4 Media & Data Solutions. Jason has the ability to take apart complicated problems and develop creative and innovative solutions. It was a pleasure working with him and I hope I have other opportunities in the future. ”
About
Data Solutions and Business Development professional in the Media and AdTech space.
Activity
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STEERING BY COMMUNITY I don’t know about you, but I often find it hard to describe to people outside the Media community what the fuck I do for a…
STEERING BY COMMUNITY I don’t know about you, but I often find it hard to describe to people outside the Media community what the fuck I do for a…
Liked by Jason Attanasio
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The fragmentation of the television landscape has given advertisers ways to reach viewers more effectively, says Brian Cordes, head of client…
The fragmentation of the television landscape has given advertisers ways to reach viewers more effectively, says Brian Cordes, head of client…
Liked by Jason Attanasio
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She Measures It! That's Seema Patel SVP of Data at TelevisaUnivision and she's joining us at the #BeetRetreat Berkshires https://lnkd.in/eRDKhU7Z
She Measures It! That's Seema Patel SVP of Data at TelevisaUnivision and she's joining us at the #BeetRetreat Berkshires https://lnkd.in/eRDKhU7Z
Liked by Jason Attanasio
Experience & Education
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Cadent
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Patents
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System and methodology for creating device, household and location mapping for advanced advertising
Issued US 10861053
The present disclosure describes a targeted advertising system that harnesses an expansive device footprint to create targeted advertisements based on household demographics and characteristics about persons in the households. The targeted advertising system uses device identifiers and longitude/latitude data to map devices to households. After associating devices with a household, the targeted advertising system leverages a wide-array of data assets to create an enormous panel of households…
The present disclosure describes a targeted advertising system that harnesses an expansive device footprint to create targeted advertisements based on household demographics and characteristics about persons in the households. The targeted advertising system uses device identifiers and longitude/latitude data to map devices to households. After associating devices with a household, the targeted advertising system leverages a wide-array of data assets to create an enormous panel of households, devices, persons, locations, and demographic information for use creating high-precisions, targeted advertising campaigns. This greatly enhanced device footprint creates the opportunity for highly accurate ad targeting across a far greater amount of devices and a larger footprint at any time and place.
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Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences…
Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences…
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Perfect day and great time, so nice to see everyone!
Perfect day and great time, so nice to see everyone!
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A great night hosting great clients with great partners. And a lot of great sunglasses. Thanks to our friends at Alliant - The Audience Company &…
A great night hosting great clients with great partners. And a lot of great sunglasses. Thanks to our friends at Alliant - The Audience Company &…
Shared by Jason Attanasio
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To my clients, industry friends and Comscore colleagues, as I depart Comscore today, please know you are not just part of my past, you, the people…
To my clients, industry friends and Comscore colleagues, as I depart Comscore today, please know you are not just part of my past, you, the people…
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