How do you approach inclusivity as a key part in shaping our culture through film? Kamala Avila-Salmon, SVP & Head of Inclusive Content & Marketing at Lionsgate shares that when her team is reviewing scripts, "It's not just what would be diverse and inclusive. It's what would be authentic and what are the perspectives we need to have represented to make a story that feels like one our audience can see themselves in." “The content that we make isn’t just the result of any single decision or any one movie. It’s looking at the slate of content we release and thinking about in front of and behind the camera and how can we embed inclusive interventions and conversation points across all of them.” Listen to Cadent's Lindsay Teague, SVP Advanced TV Solutions, in her full interview with Kamala: https://hubs.la/Q02G8GXw0
About us
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and digital media—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv.
- Website
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http://www.cadent.tv
External link for Cadent
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, Addressable, Linear, Time-shifted, National, Cable, Broadcast, Dynamic Ad Insertion (DAI), Programmatic, and TV
Locations
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Primary
1675 Broadway
22nd Floor
New York, NY 10019, US
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4 N 2nd St
Suite 1260
San Jose, California 95113, US
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50 S 16th St
Suite 2500
Philadelphia, Pennsylvania 19102, US
Employees at Cadent
Updates
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The Summer Olympics are fast approaching! As brands and fans get ready for the games, Cadent employees voted on their favorite Olympics ads in recent years. Check out the blog where we analyze each spot and find out how Cadent can help advertisers reach the right audiences across channels, no matter how they are watching. https://hubs.la/Q02G6lMS0 #2024ParisOlympics #TeamCadent #FavoriteCommercials
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How do you convince the world's employers to change their opinion on prospective employees? Indeed has made this challenge their mission. Recently, Cadent sat down with Jennifer Warren, VP, Global Brand Marketing at Indeed. Using their marketplace data, she explained, "[We realized] that across a lot of segments where it was slower to get hired there was one commonality and that was a lack of college degree... since that applies to 60-65% of the labor force in the U.S. alone, we realized that was an opportunity [to use our product] to help more people get jobs and help employers make the right hires." Listen to the full interview with Jennifer here: https://hubs.la/Q02FVGkC0
Backstage with Indeed || Interviewed by Cadent
https://www.youtube.com/
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In a world of fractured attention, live sports stand out, capturing the hearts and minds of millions of Americans. But are you making the most of your sports investments? The Cadent Sports Audiences Playbook is here to help! Discover the best tactics to drive conversions and maximize performance. Download the guide today and take your marketing to the next level. https://hubs.la/Q02FHGw30 #SportsAdvertising #Olympics #CTV #DigitalAdvertising
Unleash the Power of Sports Audiences
info.cadent.tv
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June was an eventful month for #TeamCadent! Here are some highlights from the past few weeks… 🤝 In honor of Juneteenth, our Black Employee Network (BEN) connected for an ERG Share Circle – a virtual forum for members and allies to talk about their exposure to the holiday, ways to commemorate the holiday, and understand its history. We heard from several members including Dominique Williams, Shomar Lowe, and one of our newest Data Science Interns, Jordan Hayes. 🏳️🌈 For Pride Month, employees took part in local festivities from coast to coast, attending Pride parades and showing off their newest Pride-themed SWAG. 🚀 To celebrate our recent acquisition of AdTheorent, employees from across all our regional offices and remote employees came together to hear from Cadent CEO, Nick Troiano, and AdTheorent CEO, Jim Lawson. As Nick shared in his recent blog post, “We are looking forward to meeting with customers and partners, sharing our vision, and listening to feedback on how we can collectively work together and harness the assets of Cadent + AdTheorent to move the industry forward.”
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Reaching potential customers has never been more challenging, but live sports offer access to a wide range audiences. The Cadent Sports Audiences Playbook provides insights on optimizing your campaigns and efficiently connecting across screens. Ready to elevate your marketing game? Download the guide now. https://hubs.la/Q02F7VG30
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After an inspiring week in the French Riviera, the Cadent team returned stateside to keep the festivities going with our friends from Alliant - The Audience Company and ABCS Insights! For our second annual #CannesInNYC at Grand Banks, we enjoyed getting to spend more time with our clients and partners against the iconic backdrop of the Manhattan skyline and Hudson River. We're so happy we could celebrate adtech innovation with so many industry leaders. Thank you to everyone who made last night so special!
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Attention marketers! The media landscape may be fractured, but live sports remain a powerful engagement tool. Discover why the Super Bowl, World Cup, and March Madness captivate millions and how you can leverage this to your advantage. Download the Cadent Sports Audiences Playbook and uncover strategies to connect with these loyal fans beyond live moments. Don't miss out—download now! https://hubs.la/Q02DCSzs0 #sports #sportsbroadcasting #sportsmarketing #streaming
Cadent Sports Audiences Playbook
info.cadent.tv
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Cadent reposted this
Cadent LLC, a Novacap portfolio company and one of the largest independent solutions providers for converged TV advertising confirmed the closing of the previously-announced privatization of AdTheorent Holding Company, Inc. (Nasdaq: ADTH). “ We’re delighted to empower the Cadent and AdTheorent teams to further their vision of building a leading omnichannel audience platform, by providing the foundational resources necessary to complete a transaction of this scale,” said Samuel Nasso, Partner at Novacap and Chair of the Board of Cadent. Congratulations to the Cadent and AdTheorent teams! Learn more about the acquisition from Cadent CEO, Nick Troiano: https://lnkd.in/empNxwqz For more information, please visit our news section on the Novacap website https://lnkd.in/ey8S5R4z
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Live sports captivate 70% of Americans weekly, making them a prime opportunity for marketers. The Cadent Sports Audiences Playbook reveals how to tap into these passionate audiences and cut through the noise. Unlock valuable targeting strategies and learn to connect with audiences across screens. Download your copy today and unleash the power of sports audiences! https://hubs.la/Q02C_PCq0
Cadent Sports Audiences Playbook
info.cadent.tv