Gwen Lafage 🐝

🫡 Heads up, marketing pros: Here’s how to ready your review management strategy for generative AI (plus bonus tactics for prioritizing the right reviews to respond to) so you can help differentiate your brand’s digital presence at scale.

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Recognizing who your customers are and understanding their affinities, needs, and motivations are critical in marketing. Identity resolution is key to achieving this objective. Read this blog to learn how a Customer Data Platform (CDP) resolves customer identities and creates Golden Customer Records, which help make omnichannel personalization possible: https://bit.ly/42Z2rqr #marketing #customerdataplatform #personalization

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In a world where information is abundant, speaking your customers' language can make all the difference. By speaking your customers' language, you not only increase engagement but also boost brand loyalty and trust. Join the conversation below and share your insights on the impact of localization on consumer decision-making.🌐💬

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Just 4 minutes to future-proof your brand. Take the leap with Foresight 360 - our complimentary strategic foresight maturity assessment tool. Discover if your brand is a trailblazer or if it's time for a strategic shake-up. Don’t just chase the future, shape it. https://lnkd.in/g9qMRvPD #Foresight360 #FutureReady

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Want to boost conversions? Discover the latest strategies in our new ebook: "3 Strategies to Maximize Conversions Now" Available for free, no email needed! Whether you're a seasoned marketer or just getting started, this guide is chock full of valuable tips to help you succeed. 💡 What you'll learn: ☑How to identify and eliminate friction points that cause conversion loss. ☑Data-driven strategies to enhance site performance and user experience. ☑Practical tips for mapping and optimizing the customer journey. Download your free copy now: https://lnkd.in/g6RRSXck #ConversionOptimization #CustomerExperience #Frictionless

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** CMOs, Drowning in Marketing Data? ** 🛟 Stop treading water and chart a course for success with SQOR.ai. Unify your data, gain actionable insights, and say goodbye to data silos. Get a clear picture of your marketing performance and finally see what's driving real ROI. 📈 ✨ 🆓 Get a FREE 3-month trial & breathe easy! 👉 SQORLINKEDIN2024 👈 SQOR.ai saves you time ⏰ and money💲 by bringing all your marketing data together. Imagine spending less time drowning in reports and more time crafting winning campaigns. 🏆 #ActiveCampaign #Ahrefs #Amplitude #GoogleAnalytics #Asana #BingAds #Braze #Buffer #Canva #Clearbit #ContentFly #Contentful #ContentStudio #Convertkit #ConvertFlow #CreativeCloud #Customerio #emarketer #FacebookAds #FacebookPixel #Facebook #Figma #Flurry #GoogleAds #Heap #Hootsuite #Hubspot #JoinMe #Kissmetrics #Mailchimp #Metamarkets #Mixpanel #Semrush #SendGrid #Sumo #SurveyMonkey #TwitterAds #Vector #Vidyard #Wistia #Zendesk #ZohoConnect #Marketing #Leaders #CMO #Metrics #Campaigns #Data #VPMarketing #SQOR #SQORai #AI #BI #Insights #CSuite #VP #LP #NoCode #SaaS #B2B

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Quiz funnels are a must-have for every marketing strategy. Our latest guide looks at how you can create engaging quiz funnels that convert. Whether you want to boost audience engagement, grow your email list, or increase sales and leads, quiz funnels are the way to go. Find out more by clicking the link. 🔗

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When it comes to brand safety, the stakes for marketers are higher than ever before. From rising ad spend in high-risk digital environments and generative AI proliferation to polarizing political discourse, your brand's reputation faces significant threats in 2024. Proactively protect your brand with actionable insights from our new ebook. Download your free copy here: https://lnkd.in/eusXzQkZ #brandsafety #marketing

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"Over the years, the size of PR teams hasn't changed - but demands are exponentially higher. We need to evolve with new tools and tactics, or risk becoming ineffective." - Adam Christensen, CMO of Notified Learn more about how corporate storytellers can navigate new networks of influence to build trust and maintain control of narratives. https://ow.ly/Esbs50S2aU0 PRWeek #PR #PublicRelations #Communications

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Marketers rely on product differentiation to distinguish their products or brands from competitors. But what happens when you don't have a clear, valuable difference to work with? This episode of The Marketing Architects Podcast covers a classic 1994 Journal of Marketing Research study that examines the value of product differentiations that *appear* to be meaningful but are irrelevant in reality. Are these "irrelevant attributes" worth marketers' time? The full study by Gregory Carpenter, Rashi Glazer, and Kent Nakamoto is available here: https://lnkd.in/gAwEczyg 🏆 This article also won the 1999 Weitz-Winer-O'Dell Award. Check out the past winners of this award here: https://lnkd.in/gM7xdv7S #marketingresearch #productdifferentiation #marketing

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MMM can be very different depending on the company and industry. The KPIs, business questions, and measurement methodologies change drastically, and an MMM analyst must know how to plan for this. In this episode of season 4, Ramla explores these differences. From CPGs, to retail, to finance, learn the intricacies of modeling these verticals in this video!

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