Green Thread

🛒 The future of B2B growth is in direct-to-customer (DTC) channels. 🌟 Is your media strategy supporting this shift? By allocating spend toward owned commerce experiences within a larger Connected Media mix, you could drive up to 50% more revenue impact, according to our analysis. Ready to take control of your customer relationships? Link in the first comment. #B2BMediaMix #ConnectedMediaStrategy #OmnichannelMarketing #ConnectedContentAssets #B2BContentStrategy #RevenueGrowth #MediaOptimization #B2BMedia #B2BMarketing #MediaStrategy

⚡ Laser-focused B2B media targeting is a powerful efficiency driver. ⚡ But to reach the full 50% impact potential our Connected Media model projects, it needs to be paired with equally optimized creative, channels, and measurement. Ready to see the complete high-performance package? buff.ly/4b4lGTQ #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #DataDrivenTargeting #CustomerDataStrategy #PersonaBasedMarketing #B2BMediaMix

🗃️ Drowning in complexity with a dozen or more teams supporting your media campaigns? 😵 Unifying commercial operations under a Revenue Operations structure can enhance data integrity, deliver more control, and reduce costs, potentially increasing media ROI by 14% or more. We've got a blueprint for making the transition. Want to see it? buff.ly/4bApGvk #OmnichannelActivation #ABMStrategy #SalesAlignedMarketing #RevenueOperations #EmergedMediaChannels #ConnectedMediaStrategy

🧩 The B2B media puzzle is complex. But we've cracked the code. 🔐 The secret? Putting paid, earned, owned, and shared pieces together within a Connected Media framework. Our analysis shows this could reveal up to 50% more business value. Curious to see the complete picture? buff.ly/3yvp0Jh #B2BContentMarketing #ConnectedMediaStrategy #B2BMedia #B2BMarketing #MediaStrategy #MediaCollaboration

🤷♀️ Wish you had a crystal ball to predict which B2B prospects are ready to buy? 🔮 With longer sales cycles and more stakeholders involved, it's harder than ever to know where to focus your efforts. But advanced targeting and intent data can help. We've discovered the secrets to identifying and engaging your most promising leads. Want to know more? buff.ly/4djK1GS #B2BMedia #B2BMarketing #MediaStrategy #RevenueGrowth #ConnectedMediaStrategy

🎯 B2B media success is all about connection. 🔗 By linking your targeting, content, channels, and measurement, you can drive over 50% more business impact. It's not just theory - our proprietary financial model proves it. Ready to unlock your growth potential? Check this out: buff.ly/3Wug4ho #ConnectedMediaStrategy #B2BMedia #RevenueGrowth #B2BMarketing #MediaROI #Proprietary #MediaStrategy #B2BGoals #FinancialModel #ConnectedMarketing #GrowthPotential #MediaSpend #B2BOptimization

🎥 Attention B2B marketers: Targeted mass media is your secret weapon. 🎯 Platforms like CTV and AVOD allow you to reach key accounts and personas with unparalleled precision. Harness this within a Connected Media Strategy, and our model predicts you could achieve up to 50% more business impact. Want to zero in on success? Link in the first comment. #B2BMediaMix #ConnectedMediaStrategy #OmnichannelMarketing #ConnectedContentAssets #B2BContentStrategy #RevenueGrowth #MediaOptimization #B2BMedia #B2BMarketing #MediaStrategy

📊 Retail media is on track to make up 25% of total digital media spending ($100 billion) in the next three years. 💰 B2B companies that find parallels in their own selling motions could uncover powerful opportunities to deliver meaningful customer touchpoints near the transaction. Ready to explore the potential of retail media for your B2B strategy? Learn more: buff.ly/3WFTWk9 #B2BMediaTargeting #ConnectedMediaStrategy #B2BRevenueGrowth #B2BMedia #B2BMarketing #MediaStrategy #SocialCommerce #LivestreamShopping #RetailMedia

The guru himself speaks!

💰 Struggling to align incentives across teams, agencies, and functions? 🎯 Teaming with finance to create KPIs tied to customer lifetime value and financial performance is key. Traditional attribution measures like MQLs and SQLs often fall short. Developing the right incentives could increase business impact by 6%. Want to know more? buff.ly/44MEIMu #ClosedLoopMeasurement #MediaOptimization #CrossFunctionalAlignment #ContinuousImprovement #ConnectedMediaFramework #ConnectedMediaStrategy