George Twizell

Looking to gain insights into the future of data privacy and consumer choice when it comes to consent? Next Tuesday, join Richard Arney, CCPA/CPRA co-author, and Tarun Gangwani, PM at DataGrail, for a conversation about the current state of consent and its future. We’ll unpack: 🔍 The current landscape of consent and its implications for data privacy 🛠️ How consent management platforms can streamline compliance 💡 Practical strategies for obtaining and documenting user consent effectively 👀 An exciting announcement on the future of consent and consumer choice Save your spot here 👈 https://lnkd.in/g-iAzdwN

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The median BigPanda customer gets 80% alert noise reduction (or more) in the first 8 weeks of working with our AIOps platform. My deeper analysis is showing customers get positive ROI in approx. 90 days (3-month payback period). Time to value is key!

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𝗣𝘂𝗹𝘀𝗲 𝟮𝟬𝟮𝟰: 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗖𝗦 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗛𝘂𝗺𝗮𝗻 𝗣𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 After an inspiring two days at Gainsight Pulse 2024, I'm amazed at but not surprise by the rapid pace of innovation happening in the Customer Success space. This wasn't just about new tactics or efficiencies - the content pushed us to entirely reimagine how we drive value, empowerment, and human potential in CS. A few themes resonated deeply: 𝗔𝗜 𝗮𝘀 𝗮 𝗙𝗼𝗿𝗰𝗲 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗶𝗲𝗿 AI was easily one of the hottest topics at Pulse. The AI roadmap session by Shantan Reddy spotlighted Gainsight's vision for an AI-enabled knowledge layer and intelligent assistants to automate workflows and surface insights. IBM's Janine Sneed and her team showcased how generative AI can power meeting assistants to prep for meetings, automate notes, action items, follow-ups, and more. The consistent refrain: This AI transformation will be human-first, not human-free. As the Kobiton team outlined, the power will come from human-AI collaboration where we leverage technology to augment our strategic abilities. 𝗛𝘆𝗽𝗲𝗿-𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝘁 𝗝𝗼𝘂𝗿𝗻𝗲𝘆𝘀 The most effective organizations mapped out intelligent, hyper-personalized journeys tailored to specific roles, industries, and desired outcomes. Rather than generic messaging, they used predictive intelligence to construct self-guided experiences attuned to each user's current context. Autonomous journeys meet people where they are. 𝗦𝘆𝘀𝘁𝗲𝗺𝗶𝗰 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀, 𝗡𝗼𝘁 𝗧𝘄𝗲𝗮𝗸𝘀 To truly transform, organizations must move beyond incremental CS changes to holistic transformations. They redesigned entire engagement models, created centralized workflow engines, and made CS a catalyst for broader organizational changes around customer obsession. 𝗧𝗵𝗲 𝗜𝗺𝗽𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗼𝗳 𝗛𝘂��𝗮𝗻 𝗙𝗶𝗿𝘀𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 Transformations aren't just about datasets and impressive technology - they are about leading and inspiring people to be open to change and to use their skills to transform together. Kate Peter and Nikki Bishop did a fantastic job of detailing how implementing a human-first culture drives both employee and customer satisfaction, leading to collaboration and business excellence. The challenge for many organizations is achieving the clean datasets needed for these transformations. If you've navigated this journey, I'd love to connect. Reflecting on Pulse 2024, I'm excited about the immense opportunities we as an industry have at this time to shape the future of Customer Success. We're in the midst of a CS renaissance, catalyzed by the convergence of human ingenuity and AI. I'm leaning into this era of collaboration, eager to harness the transformative potential of technologies like generative AI while cultivating extraordinary relationships with our customers. #Gainsightpulse2024 #AI #HumanFirst #CustomerSuccess #Leadership

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Microsegmention can be hard. Ordr Inc. simplifies segmentation for connected assets, and generates policies that are aligned to your business risks and objectives. Thrilled that Forrester is recognizing our capabilities. #segmentation #cybersecurity

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This webinar with Michael Pryor of Brownstein Hyatt Farber Schreck discusses the details of the new rules regarding consent for businesses using outbound to communicate with their customers. Recent changes in the lead gen and communication space have updated many existing regulations, creating the need for a detailed analysis of these changes to maintain compliant practices. See: https://lnkd.in/ddFnQES2

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#DYK there are 4 main signals used for identifying a Made for Advertising website? 1️⃣ Number of ads being refreshed on the page (ad refresh rate) 2️⃣ Number of ad placements on a page (ad density rate) 3️⃣ Paid traffic 4️⃣ Traffic originating from social media More on this in last week's webinar + Pixalate's solutions on how to make sure your advertising dollars are being spent so they're seen by the most appropriate targeted audience.

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ZoomInfo Copilot makes it easier to tailor your outreach to the needs of your prospects. Ensure you're reaching out with the right messaging at the right time with ZoomInfo Copilot's AI-driven insights — derived from your CRM data and ZoomInfo's unrivaled B2B data and intelligence. Read the blog to learn how customers like Daniel Londors, EMEA Sales Support Manager at APL Logistics, are finding sales success with ZoomInfo Copilot: bit.ly/4aLqrB0 #ZoomInfoCopilot

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Are you ready for the new FCC TCPA rules? What are you listening for... trigger words only?!? What if I said that only captures 1 out of 5 of the explicit requests to revoke consent..... There's a better way - check out our latest blog post #compliantoutreach #FCCRules

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Even as agencies move to digital communication channels to reach and engage with consumers, sending physical letters is still an important part of the debt collection process. So what do agencies need to watch out for to mitigate risk and remain compliant when formatting collection letters? A group of experts give their advice (link is in the comments to the article👇🏼). Watch out for: 📌 OVERSHADOWING Avoid bolded or highlighted text on your first notices. Bolding or highlighting text you deem important might seem harmless. You may even feel you are helping the consumer by making the letter easy to read. But the truth is, too much bold or highlighted text can cause overshadowing, and take attention away from other important elements of the letter. 📌 Use CAPS LOCK with caution on your first notices. Just as with the first tip, you must be careful of using all caps in your letters. Anything that may overshadow the main point of the notice is likely to cause issues. 📌 Avoid statements that may overshadow the consumer’s right to a 30-day validation period. 📌 Avoid deadlines that fall within the 30 days. The 30-day debt validation period of a first notice is extremely important. Consumers must be able to understand they are allowed to dispute their debt within this time frame. #DebtCollection #Compliance

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Embarking on your initial venture into data enrichment? Allow us to significantly cut down your time and effort. Explore our detailed survival manual. Gratitude is unnecessary. Our passion for the field drives us. https://gag.gl/CvnC56 #RevOps #data

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We're not just playing the game; we're changing it. Access billions of data in an instant and gain insights into your customers' needs faster than ever. #consumerinsights #dataanalytics #marketintelligence

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 Salesforce is in advanced talks to buy Informatica Two big rumors in CRM land dominated their respective news cycles this past week. First Google is rumored to be interested in Hubspot, which is the clear number 2 CRM and while they are moving upmarket - a clear favorite among SMB and MM’s - and recently have made an acquisition of Clearbit which most people assume is to ensure clear firmographic and demographic information for helping their clients with new Gen AI models. Likewise Salesforce is said to be in advanced talks to buy Informatica which is indication that many companies do not feel their data is in shape to take advantage of Gen AI and Salesforce wants to ensure they dominate digital transformations and tangentially compete against the Snowflakes and Databricks of the world.

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ZoomInfo Copilot is here to turn every seller into your best seller! 🚀 ZoomInfo Copilot is a new version of our platform that applies AI to ZoomInfo’s world-leading B2B data. ZoomInfo Copilot brings together all your data with high-quality ZoomInfo data and applies generative AI to predict your pipeline. You get powerful AI-guided recommendations about who to contact, when to engage, and even what to say. It takes the data crunching and tedious research out of your selling process and lets you focus on what you do best – faster. With ZoomInfo Copilot you’ll have everything you need to close deals at your fingertips, literally. 1️⃣ A digest delivered at your desired cadence of your top opportunities, and breaking alerts delivered to you through Slack that let you seize time sensitive opportunities 2️⃣ Clear, specific recommendations for what your next steps should be, and with whom, to set you up for the best chance of success 3️⃣ A GPT function that generates personalized email outreach – it’ll even send the email for you ZoomInfo Copilot is the next phase of modern go-to-market. To request a demo, DM me or head to our landing page; it has to be seen to be believed! 🔗 http://bit.ly/3UMYe6U #ZoomInfoCopilot

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Anyone in sunny Palm Springs for Digiday Programmatic Marketing Summit next week? 😎 If you are, go see my awesome partner in crime Raashee Gupta Erry speak about all things privacy regulation! Guaranteed to be a riveting session ✨ #Digiday #DigidayProgrammaticMarketingSummit #Uplevel #DigitalAdvertising #DigitalMarketing #Privacy #PrivacyAdvantage #PrivacyRegulation #brands #agencies #digidayprogrammatic

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When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

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Mid-Year Reflection: Insights from Edgio’s CEO The past six months have revealed a promising path forward for Edgio. We have untapped potential, motivated teams, and a renewed focus on profitability. Now, with strong product-market fit in our high-margin Apps/Security and Media sectors, and continuous optimization of our network, we're unlocking Edgio’s true potential. Read more: https://lnkd.in/e62_7tbx

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Discover how to transform your incident management strategy! Join BigPanda and EMA Research for an insightful webinar on leveraging modern incident management, real-world automation, and Generative AI to reduce IT incidents and outages.

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Salesloft presents Unchurnable! 🚀 Listen as Sam Loveland, our Chief Customer Officer, and Sarah Norton, our Customer Enablement and Experience Programs Manager, dissect the pivotal transformations that have shaped #customersuccess in the last two decades. They will delve into topics such as the empowerment of data-driven business results, contrasting consultative and united team strategies, and how to stay in sync with your customers' vision. Begin with episode 1: https://lnkd.in/etaf6Wus

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