Sign in to view Erin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Costa Mesa, California, United States
Contact Info
Sign in to view Erin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
2K followers
500+ connections
Sign in to view Erin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Erin
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
View mutual connections with Erin
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Sign in to view Erin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
About
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Activity
Sign in to view Erin’s full profile
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
-
We're beginning our search for a few critical roles on the Consumer Engagement team at Murad. ✨ Social Media Manager ✨ Influencer Marketing…
We're beginning our search for a few critical roles on the Consumer Engagement team at Murad. ✨ Social Media Manager ✨ Influencer Marketing…
Posted by Erin Sale
Experience & Education
-
Murad
***** ********* *******
-
**** **** ********
*******
-
**** ****** ** **** *******
***** ********* *******
-
*** ***** ****** ** ********
*** ****** *********, ******* *********, *** ********
-
-
********** ** ************
*.*. **** *********** **********, ******** *******
View Erin’s full experience
See their title, tenure and more.
Welcome back
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
or
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
Licenses & Certifications
Languages
-
Spanish
Full professional proficiency
-
Conversational French
-
-
Conversational Italian
-
View Erin’s full profile
Sign in
Stay updated on your professional world
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Other similar profiles
-
Nicole Frusci
President at Wild Elements & Operating Partner at New Theory Ventures | Previously: C-Suite Exec at HAUS Labs, MILK Makeup
Manhattan Beach, CAConnect -
Sarah El-Annan
Los Angeles, CAConnect -
Sophie Lilley
New York, NYConnect -
Tina Pozzi
Dallas, TXConnect -
Chesen Schwethelm
New York, NYConnect -
Sabrina S.
Head of Marketing - Aesop North America
Brooklyn, NYConnect -
Bernice Merlini
Los Angeles Metropolitan AreaConnect -
Clare Louise Wain
LondonConnect -
Kelly Coller
Seattle, WAConnect -
Clair Sidman
Los Angeles Metropolitan AreaConnect -
April Houlehan
CFO @ Murad l Unilever Prestige
Newport Beach, CAConnect -
Tiffany Plater
Los Angeles, CAConnect -
Gena Gillis
New York, NYConnect -
Olivia Lohman
Los Angeles Metropolitan AreaConnect -
Linette Kim
United StatesConnect -
Robert Lepere
New York, NYConnect -
Cristina Sparkman
West Hollywood, CAConnect -
Kristen Blandon
New York, NYConnect -
Neil Rongstad
San Francisco, CAConnect -
Chad Brown
Las Vegas, NVConnect
Explore more posts
-
Alexandra E. Vailas
If you work for a brand expanding into retail or have retail expansion on your roadmap, give this podcast episode a listen! Greg Shuey asked fantastic questions about DYPER's journey, and I think our discussion can better prepare D2C brands for future growth. #retail #D2C #brandgrowth #CPG
9
1 Comment -
Cristina Nuñez
Loved that this week’s No Stupid Questions by Beauty Independent and Rachel Brown was prompted by my wise partner Rich Gersten! Of course, I agreed with him 😉 but so did many of our colleagues to a certain extent. Not all superheroes wear capes 🦸♂️, but all founders have superpowers 💪🏻! And I firmly believe in finding those superpowers, augmenting them, and letting them have the most positive impact on the business, while also aligning with the founders passions and interests. Sometimes that means bringing in #1 or #2 in roles ranging from CEO, President, GM, COO and several combinations in between. The most important considerations when making this big decision are whether founder and executive have: ⚡️Defined roles and responsibilities between the founder and executive (know each other’s lane); ⚡️Clear and thoughtful reporting structure for the organization (everyone knows who they report into); ⚡️Mutual respect and trust (let each other do your jobs) And of course, as a founder, pick your partner wisely. Always. Check out the full article for great insights from Tina Henry Bou-Saba Manica Blain Deborah Benton Sarah Woelfel Rohit Banota Rebecca Levin Jeremy Triefenbach and many others beauty industry colleagues! True Beauty Ventures #beautyinvesting #beauty #VC
49
7 Comments -
Rich Gersten
Love this NSQ by Rachel Brown in Beauty Independent. While one size never fits all, there is an emerging trend with more nascent brands looking to bring in executive teams and a founder empowering the team to run the day-to-day while the founder exploits their superpower. At True Beauty Ventures, we are firm believers in identifying and enhancing a founder’s superpowers. It is one of the first things we try to assess when getting to know a brand. Part of this exercise requires understanding a founder’s strengths and weaknesses and where their strengths can most positively impact the brand and business while aligning with their interests and passions. In the article, Cristina Nuñez, co-founder and partner at True Beauty Ventures, emphasizes that appointing C-suite executives early can greatly benefit emerging beauty brands. She highlights that early leadership helps to establish a clear strategic direction, operational efficiency, and strong investor relations. Nunez notes that experienced executives can drive growth and navigate the complexities of the beauty industry effectively, which is crucial for startups aiming for long-term success and market differentiation.
65
8 Comments -
Gabriela Acosta
The traditional funnel is dead, and Gen Z killed it. Or did they? Let's be real - this shift has been brewing for years. Archrival collaborated with Vogue Business to share insights into how Gen Z's purchasing journey is shifting the way we engage with consumers: https://lnkd.in/eDRe-afB. Essentially, they argue that it's time to adopt a new marketing model. It's no longer a funnel 🔻, its a 🔁. 🔍 Key insights: → People crave authentic community, not just transactions →The journey is now a loop 🔁, not a linear path 🔻 →Influencers > traditional ads →In-person experiences still matter This isn't just about Gen Z. It's about human-centric marketing, period. We trust people, not brands. Brands that collaborate with real people win. Remember when we started talking about "engagement" and "brand loyalty" for Millennials? That was the writing on the wall. Gen Z just cranked it up to 101. This approach isn't just for selling sneakers or lattes. It's reshaping how we connect on social impact, movements, and even political campaigns. Case in point: Kamala Harris' presidential campaign just adopted the "brat" brand for her Kamala HQ accounts (I'll explain in the comments for those who are confused), and are showing that they're going all-in on memes and community-driven content. Smart move, if you ask me! TL;DR: Whether you're marketing to Gen Z, Millennials, or beyond - it's time to ditch the traditional B2C funnel and embrace the loop. ↳ foster community ↳ Build genuine connections ↳ Stop thinking about consumers and embrace collaborators. When it comes to B2B the traditional model is still in play, but it might be time for service brands to start adopting some of the Gen Z magic ✨ there, too. PS: How is your brand embracing the shift?
8
7 Comments -
Sean Lee
James and I are interviewing Rachel Peters (Clean Age) this Friday for our pod, BrandBusters. CleanAge has been laser-focused on serving Gen Z, and they bucked the traditional 2010s CPG launch by going RETAIL FIRST instead of DTC FIRST. They have an awesome brand aesthetic and make products with better ingredients (and sustainable packaging). What should we ask Rachel? #CPG #podcasts #brandbusters
28
10 Comments -
Arta Baca
Had the great opportunity to feature on the Shajwani's Notions podcast to talk about the power of personal branding! If you’re interested in my thoughts, you can listen here - https://lnkd.in/epV6gc7k Thank you Aditya for the invite and a great discussion - really admire the conversations you have on the podcast and happy to alongside some great guests! #personalbrand #personalbranding #personalbrandpodcast #podcast
6
-
Tara Cohen
13 years is a very long time. From a brand partnership perspective, it's relatively rare. It's hard for any long-lasting relationship to end, but there were a few takeaways worth mentioning here (branding-wise.) 🌸 Consistency and quality are crucial, as customers develop strong expectations and emotional connections with long-standing products. 🌸 Effective communication about changes can prevent backlash; Equinox’s lack of advance notice led to significant dissatisfaction. 🌸 Gathering customer feedback beforehand shows that their opinions matter, maintaining trust and loyalty. 🌸 Aligning new offerings with existing brand values is essential to avoid perceived drops in quality. Ultimately, respecting customer preferences and maintaining perceived value is key. #Branding #Partnership #Lessons
28
4 Comments -
Thea Chai Xin
As the founder of Holistic Nurture, my journey is deeply personal and driven by a mission to help others and protect our planet. My story begins with my battle with acne, a challenge that profoundly impacted my life. Through this struggle, I discovered the healing power of organic skincare, leading me to create Holistic Nurture, a brand dedicated to providing natural and effective solutions for healthy skin. Surviving acne was not just a physical journey but an emotional and psychological one. The constant search for effective treatments led me to realize the importance of pure, natural ingredients. Conventional products often exacerbated my condition, but organic alternatives brought relief and healing. This personal experience ignited a passion in me to help others facing similar struggles, inspiring the foundation of Holistic Nurture. Holistic Nurture is built on the principles of using locally sourced, organic ingredients that are gentle on the skin and kind to the environment. Our products are free from harmful chemicals, focusing on natural solutions that promote overall well-being. By choosing organic, we not only support healthier skin but also contribute to a healthier planet. Organic farming practices reduce pollution, conserve water, and enhance soil fertility, making a positive impact on our environment. In addition to helping individuals achieve better skin health, Holistic Nurture aims to raise awareness about the benefits of organic products. By educating our customers, we empower them to make informed choices that benefit both their health and the environment. Our commitment to sustainability extends to our packaging, which is designed to minimize waste and promote recycling. My journey from an acne survivor to the founder of Holistic Nurture is a testament to the transformative power of nature. Through this venture, I strive to help more people embrace their natural beauty while contributing to a more sustainable world. By choosing organic, we can all take steps towards a healthier future for ourselves and our planet. In conclusion, Holistic Nurture is more than a skincare brand; it is a movement towards healthier living and environmental stewardship. My personal experience with acne has shaped my commitment to providing natural, effective solutions that empower individuals and protect the planet. Together, we can make a difference, one organic product at a time.
1
1 Comment -
Jonny Locarni
"61% percent of Gen Z individuals voiced intentions to drink less in 2024, which is up from 40% in 2023. Millennials are also joining this movement, with almost half (49%) planning to take a step back from alcohol consumption, representing a 26% spike from the year before." Great to see the below piece via RetailWire (Lavina Suthenthiran) on the overall importance of retailers expanding their wider nonalcoholic drink offerings to keep up with the ever-evolving consumer. Modern consumers are actively looking for brands that align with their mindsets – which for many are focused on all things “better for you.” To keep up with the times, retailers must meet these customers where they are through offering products that cater to these more conscious drinkers. Is this consumer shift surprising to you? Should all retailers make this shift? Full article below:
76
5 Comments -
Vivian Wong
Thrilled to have attended the panelist conference at Uplink Expo NYC on June 20th! Here are some crucial insights from beauty brand founders that are reshaping my approach in the industry: Exit Strategies: Learned that most beauty brand acquisitions happen without active pursuit from founders – truly organic growth can lead to organic acquisition opportunities. 🌱 Product Development Insights: Retailers' push for frequent product launches is intense, but it's vital to focus on quality over quantity – too many launches can overwhelm your brand and oversaturate the market. 🚫📈 Marketing Mastery: As a veteran in advertising, I understand the gravity of budgeting for CPG brands. The conference reiterated the importance of clever cash flow management for emerging brands to sustain and grow market presence. 💸📊 Capital and Retail Synergy: The financial bar to enter large retailers is high. Raising capital early is key, and a significant purchase order can be a powerful tool to fuel your funding round. 💡🔑 This conference has not only provided me with critical knowledge but also reaffirmed the importance of strategic thinking in the journey of a beauty brand. Let's connect and discuss the future of beauty! #UplinkExpo #BeautyIndustry #ProductDevelopment #MarketingStrategy #Retail #CapitalRaising
1
-
Graydon Moffat
Some reflections over this past while on growing a brand in the super saturated ‘clean’ beauty space… While the pandemic shopping boom drove revenue for many #CPG brands and their respective online retail partners the landscape over the past year or so for many of the #indie brand founders I know has been a lil’ volatile for the many reasons we all know about. The cost of living and buying patterns (even for people with deep-ish pockets) have been all over the place. As a brand, our costs in every department have increased across the board. Like many, we amended our prices a while back to reflect this. Our #community has been very gracious, showing genuine understanding wrt the thoughtful increases we have taken to continue to be a healthy business. Gladly, both our #B2B and #DTC partners know we offer genuine value for money and are in no way gouging (esp for our quality/efficacy and #missiondriven values. That being said, there are always some consumers who think beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall US consumer price index (as noted by Rachel Brown of Beauty Independent a little while back). Tbh, most people have no idea how much it takes to develop, manufacture and market a product line and they’re certainly not aware that beauty retailers take 40% to 60% (which btw they totally need to do to thrive, not just survive). So for a $50 SRP that means a brand gets about $25 and with this sum must cover all COGS, production, packaging, logistics, PD, rent, marketing, people, legal, insurance, clinicals and more. Plus if you work with a distributor/ broker that’s another +/- 25% off whls. Add with the expectation of free shipping/samples, no-questions asked returns plus the added cost of being a #socialimpact brand (like us at Graydon Skincare) it’s no wonder so many excellent brands have bit the dust. So what’s a brand founder to do? I’ve been speaking to a quite a few founders in the same “clean” space as us, up here in Canada. I’d say that many of us are aligned in our strategy of playing the #longgame and not training one’s customer base to wait and stock up during a sale. At Graydon, we are indeed cautious of discounting. To steadily build revenue and mantain healthy margins we focus on product education that offers our 35+ clientele with paired down, effective routines often in bundles and/or through subscriptions. We find that taking a transparent #lessismore strategy and offering #multifunctional products offer today’s (mature) beauty enthusiasts a pleasant contrarian option against ongoing societal pressure to over consume. I’m super glad to say that despite the above mentioned ongoing uncertainty, I’d say that the future (for us) is looking a fair bit more friendly. Would love to hear what your experiences have been like, no matter what end of the stick you’re on! #graydon #entrepreneurslife #cleanbeauty #growingpains 📷Pedro Marques
70
15 Comments -
Elizabeth (Liz) Seelye✨
Fellow Sephora fans! Who else listened to Zena Arnold, CMO of Sephora US, while restocking skincare supplies lately? Treat yourself to both (key points below). 🌟 Brand and performance are interconnected. Brand is who you are, what you stand for, and why you exist. Performance is how you drive sales, conversions, and the biz. The best marketing is when they work together (plus, you won't know how to drive performance until you confirm your consumer and brand). 🌟 Omnichannel is big and getting bigger. Blurring channel lines is only the beginning. Today you can "click and collect" (buy online and pickup). Tomorrow, I can't wait for more virtual try-ons, recos, in-store VR, and more. 🌟 Understanding your consumer is everything. Get to know them in traditional ways (insights reports, brand studies). And less traditional ways (social, reviews, favorite influencers). Get out into the wild, observe and learn. Keep the customer voice at the core of all you do. 🌟 Current customers are gold. Your current customers are your best brand ambassadors. While some brands are making fancy ads to woo new guests, Sephora nurtures the current. Zena says, "Your current customers telling friends about the great experience of your product or brand is stronger than any ad you can make." 🌟 Remember what it's all for... A healthy level of stress is helpful to light a fire, especially if you haven't figured it all out YET (you will). Our loves ones (especially little ones) are the best experience and can inspire exciting, new growth. https://lnkd.in/g_4AS_JW
4
1 Comment -
Julie Fabricant
To quote, well, myself: "We’re thrilled to bring together the founders and executives of high-growth insurgent brands to create a network where their leadership can share valuable insights, benchmarks, and experiences as peers." Inspired by a conversation at Expo West, we're joining FORCES ( 😉 ) with Bain & Company to bring their annual Insurgent Brands list to life! Why not?! So what is the Insurgent Brands Network? 👯♀️ 👯 An opt-in FREE network of Insurgent brand founders and executives at the cutting edge of consumer brand disruption and accelerated growth 📊 Cross-function "give and get" data sharing on network-sourced requests 🔊 Small group forums by category 🤝 1:1 introductions Questions? DM Not sure if you're on the list? 👇 2024 Bain Insurgent Brands List: https://lnkd.in/grutgKQx 2023 Bain Insurgent Brands Listhttps://lnkd.in/g2zQv5Hw #cpg #leadership #comminity https://lnkd.in/ghErCnpu
26
2 Comments -
Adam Cartlidge
Luxury Evolves: How to Cater to the Multigenerational Consumer The Bain & Company-Altagamma Luxury Study 2023 predicts a fascinating shift in the luxury market. We're moving towards a multigenerational landscape, with Gen Z emerging as a powerful force alongside established luxury consumers, which will have significant impacts on the demands consumers place on brands. 😎 Generational Power Shift: Gen Z, with its focus on experiences and meaning, will influence not just their own purchases but also those of older generations. Its going to be about far more than convenience & price. 🙃 Rising Multigenerational Complexity: Brands need to cater to a wider range of values and preferences, attempting to appeal to multiple generations is going to be tough. Sell to the today? appeal to the future? or figure out both-ism 😲 Evolving Value Systems: Luxury goes beyond just the product; experiences and social impact will be increasingly important. This also goes for other verticals, though are younger generations doing what they really say they do/will, when it comes to who they purchase from? i.e. ultra fast-fashion Marketers, Consider: 🏗 Embrace Omnichannel: Cater to a tech-savvy audience across all platforms, delivering interactions that enhance & excite consumers. The insight also offers great opportunity in re-establishing stores as a hub for interaction & experience. 🌎 Focus on Sustainability & Social Responsibility: Gen Z prioritizes brands with a conscience, with a view of 'joining them', not just 'purchasing from them'. They are a frugal audience though, so consider the value you provide. 👨👩👧👦 Personalisation is Key: Tailor experiences and marketing messages to resonate with different generations. I'm not a huge fan of segmentation, though I believe in personalisation to resonate at scale. 😇 Create Emotional Connections: Luxury is about more than just price; build a story and values that connect. There is as much emotive appeal in luxury, as there is rationale, likely more. Understanding & seeing these changing habits and demands will likely feel like juggling fireballs, though its going to be a fun adventure for us all. #luxurymarketing #multigenerational #baincompany #altagamma
25
2 Comments -
Jamie Roller
📢 Calling omnichannel brand leaders selling on Amazon/marketplaces! 📢 If, like me, you’re grappling with this question: ⁉️ How do we navigate the enormous opportunity and challenge of growing an #omnichannel brand on #Amazon and #onlineretail ⁉️ Tune in. I’ve long wished for a #community who are tackling this big question. And I know other folks who want the same. For brands that have presence in Retail, #DTC, and on Amazon, growing incremental online retail revenue is much more complex than listings and shuffling around PPC spend. It’s about brand-building, profitability, incrementality, and channel synergy. And sure, PPC and merchandising, too. Today, there’s no meeting place for people at scaling B2C omni brands to chat AMZ. This week I had a fire lit under my butt from a LI connection, and decided: IT’S TIME. 👉We’re starting a community for: - Leaders and operators of Amazon/marketplace/online retail channels - At scaling B2C omnichannel brands - Who are looking to shoot ideas, share recommendations, and give support If this is you, and you want to be a part of curated group of engaged leaders and operators: 💥Reply with “INTERESTED” below. Or DM me for details. Depending on interest, we'll decide what type of group to create. Free, private, no spam, no sales. 🙏 PLEASE like, comment and reshare so this can reach the right people!
54
96 Comments -
Meghan Hardy
A few years ago, many DTC brands focused on growth-at-all-costs. Today it’s a very different story. Priorities have changed in a major way to: → Efficiency → Profitability → Sustainable growth Customer acquisition cost and lifetime value are the new critical metrics. This was a BIG adjustment for a lot of brands. Then, layer in: - Higher media costs - Shifting consumer behavior - Saturated + competitive markets And brands that were doing very well have had to massively pivot, get acquired, or go out of business. Many DTC marketers had a bit of a shock too. Many who started their careers in the last decade years are just now figuring out how to drive growth in an efficient way. This is where my background has made a massive impact on my clients: + I’ve never NOT focused on efficiency + I learned how to do marketing before we had algorithms to rely on + I take a deeply data- and insights-driven approach (my time at Amazon drilled this into me!) So if you’re a DTC brand thinking about bringing in a marketing consultant… Remember what the industry currently looks like and make sure you find someone who has the skills to help you grow in the current climate. The ecom world has changed. Are you adapting to it? P.S. I recently helped a client get CAC down by 36% by digging into their data and adapting to the market through better targeting, creative, and messaging strategies. Want results like this too? Send me a message to get a call booked on my calendar.
20
5 Comments -
Sid Ratna
I love working in the finance industry. But some of my greatest inspiration comes from “outside”. Sharing 2 recent case studies I found inspiring. By re-imagining their market, brand, CX, distribution and digital strategy…these companies have re-shaped their narrative! Got to love a great turnaround story! https://lnkd.in/e-BqmNKk https://lnkd.in/eFS3AW7g *does not constitute as investment advice, any opinions are my own.
32
-
Marvin Liao
“I wanted to build a brand that was approachable and accessible,” says Gill, “One that would work just as well at Whole Foods as it would in Walmart.” The mass appeal of Bachan’s is one of many reasons why Gill’s sweet and savory sauce started to stick soon after he launched the brand in 2019. A beloved family recipe is another. Bachan’s, named after the Japanese American term for granny, originated from a sauce his own grandmother-made for decades. Bachan’s is now the top-selling barbecue sauce at both Amazon and Whole Foods, and the fastest-growing condiment brand in the country. With estimated annual revenue topping $70 million, Bachan’s is having the kind of moment that made Sriracha founder David Tran a billionaire. Bachan’s is profitable, too, and Forbes estimates operating margins are as much as 20% annually. Gill declined to comment on the revenue or profitability of his private business. At a conservative 5 times multiple, Bachan’s could be worth more than $350 million, and his company could get acquired for a lot more. Spice, after all, sells. In 2020, McCormick spent $800 million buy Cholula hot sauce—in a deal valued at 10 times revenue. Other recent deals for bold-flavored condiment brands have sold for as high as 8 times. “I bootstrapped for so long and took so much personal financial risk to be able to control my business and then become profitable,” Gill says. He has held onto the majority ownership, even after raising $17 million from investors over two rounds and making sure that all of Bachan’s employees, from the warehouse to the headquarters, own their own shares. Gill credits his control with fighting for the right terms when dealmaking, instead of going for bigger valuations. He says he has no plans to raise more in the short-term, adding that the company is “totally self-sustainable.” https://lnkd.in/gyAXUuPF
-
Nirav Sheth
Did DoorDash delivery for beauty brands make your 2024 Bingo card? Me neither! But could it be a powerful Quick Win for DTC brand growth? Absolutely. Have you been following recent retail news? DoorDash now offers Same-day delivery from top beauty retailers like Ulta and Sephora. Need your favorite beauty and makeup products before your monthly subscription arrives? DoorDash has you covered. Here’s where it gets really interesting: DoorDash isn’t just teaming up with big-name retailers. They’re bringing local stores into the mix, too. This move is part of their “Local Commerce” strategy to expand consumer choice while also opening new doors for brands and businesses. In Austin, they’ve partnered with local gems like Philorganic Sustainable Care. In Santa Monica, you can now get deliveries from Cos Bar and Literally Organic. I was just speaking to my good friend Brendan Gardner-Young of Thrive Causemetics Inc. at #Shoptalk2024 about this exact topic – now we’re seeing it activated, and gaining traction. So if you’re a beauty brand and haven’t activated your DoorDash channel yet, you might be missing out on a lucrative opportunity to snag new customers with minimal effort! I’d love to see brands we've collaborated with at Anatta, like Caldera + Labs, Mad Hippie, and True Botanicals, jump on board. What do you think? Time to be Bullish on DoorDash for eCommerce brands? #retail #ecommerce
15
1 Comment
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Erin Sale in United States
-
Erin Sale
--
United States -
Erin Sale
Murfreesboro, TN -
Erin Sale
--
United States -
Erin Sale
--
Canton, IL
5 others named Erin Sale in United States are on LinkedIn
See others named Erin Sale