Elizabeth (Liz) Seelye✨

Independent Power leads the change towards energy independence in the Front Range and beyond.

Independent Power, a Boulder-based company born out of a vision for a sustainable future, has steadily transformed itself from a solar and battery installer into a comprehensive home electrification power house since 1996. At its helm are Liz and Trevor Seelye, two CU-Boulder graduates with successful careers in global businesses-with five kids under the age of 11-and a personal commitment to… Show more

Independent Power leads the change towards energy independence in the Front Range and beyond.

Independent Power, a Boulder-based company born out of a vision for a sustainable future, has steadily transformed itself from a solar and battery installer into a comprehensive home electrification power house since 1996. At its helm are Liz and Trevor Seelye, two CU-Boulder graduates with successful careers in global businesses-with five kids under the age of 11-and a personal commitment to channel their expertise into making a local climate impact. Show less

StarryEyed Strategy is a new kind of brand consultancy. We’re an independent, female-owned business based in Boulder, Colorado, one of the most innovative, entrepreneurial cities. In collaboration with our clients, we’re democratizing branding as the complete suite leaders need to confirm insights, strategy, design and activation strategies that work in the real world.

Many consultancies are expensive and unrealistic, charging big bucks for generic findings or pie-in-the-sky ideas that… Show more

StarryEyed Strategy is a new kind of brand consultancy. We’re an independent, female-owned business based in Boulder, Colorado, one of the most innovative, entrepreneurial cities. In collaboration with our clients, we’re democratizing branding as the complete suite leaders need to confirm insights, strategy, design and activation strategies that work in the real world.

Many consultancies are expensive and unrealistic, charging big bucks for generic findings or pie-in-the-sky ideas that aren’t operationally feasible. Our team comprises branding experts and entrepreneurs with corporate, agency and independent business experience. And our unique model means we customize each team based on client needs without the typical overhead. Show less

Trevor Seelye and his wife, Liz, took over the business two years ago when the company’s founder retired. They’ve been working to move the company from a tech-heavy team of engineers to a broader-minded, all-inclusive purveyor of modern electrical services.

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Liz Seelye, founder and Brand Wayfinder of StarryEyed Strategy, a global insights, strategy, design, and activation consultancy in the food service industry. Liz shares her journey in the food service industry and her passion for helping food brands define their purpose and create meaningful connections with their customers. She discusses the importance of sustainability in the industry and predicts the rise of… Show more

In this episode of the Titans of Foodservice podcast, host Nick Portillo speaks with Liz Seelye, founder and Brand Wayfinder of StarryEyed Strategy, a global insights, strategy, design, and activation consultancy in the food service industry. Liz shares her journey in the food service industry and her passion for helping food brands define their purpose and create meaningful connections with their customers. She discusses the importance of sustainability in the industry and predicts the rise of personalized dining experiences. Liz also talks about her favorite food trends and innovative restaurant concepts and offers advice for entrepreneurs and food service brands. Show less

Are you a CPG brand in search of your North Star?

Success in the highly competitive CPG market requires you to differentiate your brand from your rivals. According to Elizabeth Seelye, creativity is the key to achieving this goal. Telling your brand's story captures the target audience's attention and converts them into customers. This sets your brand head and shoulders ahead of the competition.

In this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk… Show more

Are you a CPG brand in search of your North Star?

Success in the highly competitive CPG market requires you to differentiate your brand from your rivals. According to Elizabeth Seelye, creativity is the key to achieving this goal. Telling your brand's story captures the target audience's attention and converts them into customers. This sets your brand head and shoulders ahead of the competition.

In this episode of the Firebelly Social Show, Duncan Alney and Arnelle Mitchell talk to Elizabeth Seelye, Founder and Brand Wayfinder of StarryEyed Strategy, about finding a CPG brand's North Star. Elizabeth talks about StarryEyed Strategy and what it does, tips for finding your brand’s North Star through storytelling, mistakes made in brand or product positioning, trends in the CPG industry, and how to leverage them. Show less

It’s no secret that this winter has been stark not just in temperature, but also in how drastically many people have seen their energy bills increase. It’s an issue that Trevor and Liz Seelye, owners of local business Independent Power, seek to help people tackle as they navigate a brighter future with solar and electrification solutions.

It was this belief in building kid-specific versions of adult drinks that led Liz Seelye and Erin Fasano to found Starryside Company and launch its first product: Star Water. The flavored water sweetened with monk fruit is fortified with vitamins C, D, and Zinc and contains zero calories and zero sugar. The initial release of Star Water comes in three flavors: Rockin’ Root Beer, Beachy Peachy Strawberry, and Magical Mango Pineapple.

Liz Seelye and Erin Fasano are two moms on a mission to save kids’ creativity. Liz is a mom of five and has spent over 15 years working in branding and innovation. Erin has two kids and has worked in marketing and CPG for 15 years as well. After watching Sir Ken Robinson’s most-watched Ted Talk and best-selling books exploring whether schools kill creativity, the two women put their heads and their decades’ worth of experience together to see what they could do to solve the problem. They came… Show more

Liz Seelye and Erin Fasano are two moms on a mission to save kids’ creativity. Liz is a mom of five and has spent over 15 years working in branding and innovation. Erin has two kids and has worked in marketing and CPG for 15 years as well. After watching Sir Ken Robinson’s most-watched Ted Talk and best-selling books exploring whether schools kill creativity, the two women put their heads and their decades’ worth of experience together to see what they could do to solve the problem. They came to the belief that part of what’s causing the creativity crisis is old thinking in what kids eat and drink. When kids are hydrated and healthy, they have better concentration and imagination, so Starryside is creating more inspired drinks that level up the lunchbox. Show less

Zero sugar, zero cartoon characters...

Elizabeth “Liz” Seelye is a brand innovator and the Founder of Starry-Eyed Strategy, a brand strategy consultancy that seeks to breathe innovation into businesses. She has worked with small brands including Orvis and Wholesome as well as larger brands such as Starbucks and Cinnabon. In addition, she is the Co-founder of Starryside Company, which offers natural drinks and snacks for kids.