Dylan Swift

Hey California small businesses! We know you hustle hard, and your digital marketing campaigns are key to finding new customers and growing revenue. But guess what? The California legislature is messing with your money. They're trying to pass a new law – SB 1327 – that'll jack up the cost of digital advertising by 7%! That's right, 7% more expensive! This tax is supposed to target the big tech guys like Facebook, Google, and TikTok, but guess who really ends up paying? You guessed it – small businesses like yours! You're already facing enough competition from those big brands with their massive budgets. You don't need lawmakers making it even harder. Tell your legislators to oppose SB 1327 and stop this tax madness before it hits your bottom line. Click below to sign the letter and protect your marketing budget! Your voice matters – let's show them we won't take this lying down. #nonewtax #digitalmarketing https://lnkd.in/gZBGUeKC

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Unlock the power of visibility with San Jose's premier Search Engine Optimization services. Elevate your website's ranking and seize the spotlight in the digital realm. Let's journey together towards online success! #SEO #SanJose #DigitalMarketing

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Need to reach the right people in the Santa Monica and Los Angeles area? Our Google Ads, Facebook Ads, and retargeting services can help! We'll create targeted ad campaigns that drive qualified leads to your business and maximize your ROI. Stop wasting ad spend and see actual results – let's chat about how to grow your business online! #DriveTrafficMedia #digitalmarketingagencylosangeles #SantaMonicaseocompany #socialmediaLosAngeles #SEOLosAngeles #webdesignlosangeles #PPC #emailmarketing #Adwords #contentcreation #SEO #branding

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HOT TAKE 🌶 Today, B2B buyers are more likely to start their buying journey in peer groups and communities than on Google. It's easier and faster to get information on vendors that they can TRUST, because their peers have done the vetting for them. I see this all the time in Pavilion. Community members ask for recommendations on software providers, agencies, and freelancers/fractionals, and then develop a shortlist, all while bypassing traditional organic search. By the time they get to a search engine, they've made a list of vendors and they're doing a **branded** search, not an organic search. Just as buyers are relying on their networks to lead their journey, so are the best sellers. Today, top performing sellers are tapping their networks to grow pipeline, improve conversion rates, and shorten the sales cycle by securing warm introductions at scale. And there's a whole new generation of software springing up to support them in this motion. TL;DR - Go to network isn't the future -- it's NOW. If you want to learn more about this, join me, Mark Kilens, Melissa Moody 🍵, Mac Reddin 🦕 and Jason Hasenberg for SalesIntel.io's "Pioneering Go-To-Network" virtual event on June 4. Link in comments to learn more and register 👇 #gotonetwork #kathleenhq

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B2B marketers are focusing more budget and effort on acquisition marketing according to this report ⬇️ Was direct mail left out of the study due to oversight or bias? Want to see some case studies of how we’ve built B2B DM acquisition engines for our clients? Then reach back here. #b2b #directmail #directmailmarketing #gundir

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Did you know most people say that a customer review is as good as a conversation with a friend at convincing them to make a purchase? That's what Gartner says. So we had Jess Schultz come on the Hot Pursuit Podcast today to talk about customer reviews. How to get 'em, how to manage 'em, how to use 'em, and everything in between. Thanks for being on the show, Jess! #digitalmarketing #b2b #b2bmarketing

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10 Examples of Native Healthcare Ads and landers. There are 5 DTC and 5 HCP here.

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“If you can't measure it, you can't manage it.” – W. Edwards Deming Tracking ALL prospect behavior through the entire funnel requires a marketing technology stack capable of attribution of all touches (including sales enablement resources) and aggregating that data into meaningful insights. Better measurement will lead to better insights and improved GTM efforts. https://lnkd.in/emWW_N3U

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In case you ever need a cheat sheet...

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Thinking about testing the waters of selling on Amazon? While the growth potential is incredible, navigating the complexities of Seller/Vendor Central can be daunting. As the Harvard Business Review highlights in a 2022 article: https://lnkd.in/gTWCA74c, entering this marketplace without expert guidance can be risky. At DFY (Done For You), we've mastered the art of Amazon selling, achieving a remarkable 15-20X ROAS for our clients. Ready to transform your ecomm/Amazon strategy and see real, revenue-generating results? Discover how we can help at https://lnkd.in/gyZSgPRY #Ecommerce #AmazonSelling #MarketingSuccess #ROAS

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With the rapid changes in consumer and market behavior, OK-performing promotions performance isn't good enough. If tough to take the risk and do something different, but you can't wait around anymore. You need to get ahead of it and be able to make intelligent (and better) choices in your pricing & promotions. https://lnkd.in/gtc-VVF7

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Stoked to see this new animated GTM series get picked up! Premiering on HB2BO later this summer. 🔥 For real though, I'm pumped to share that TechnologyAdvice is working with GTM Partners and some of the top Marketing, Sales, and CX solution providers for the new GTM Is Better Together program. 🤔 If it's not a retro animated series, what is it?!? [sorry, it's not really an animated series based on Voltron... yet] 👉Value alignment and creation: Nine of the top GTM tech and service providers are collaborating on integrated use-cases and GTM Plays, enhanced integrations, and helping our joint customers maximize the ROI on their overall GTM tech stacks. 👉Executive Summits: Four in-person summits in Atlanta, Boston, New York City, and San Francisco for GTM execs from Sales, Marketing, Customer Success, RevOps, and Product. 👉Research and benchmarks: The new GTM is Better Together Benchmark Report will launch at INBOUND this September 👉Virtual events: Series of virtual events designed to dig deep on core GTM integration and interoperability issues If you're a GTM exec and are interested in learning more about one of the events listed above or the new research coming out from this, hit me up in the comments or with a DM! Excited to be partnering with Demandbase, Clari, G2, MadKudu, ON24, Totango, Vidyard, and ZoomInfo on this. 🤖 💪 💥

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Curious about the state of acquisition email in 2024? Dive into Data Axle's latest survey findings and gain valuable strategies to leverage this powerful marketing channel.

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Fractional CMO vs. Consultant: Unpacking the Differences for Your $20M Business ** Confused by Fractional CMOs and Marketing Consultants?** Consultants offer project-based expertise, often for specific tasks. Fractional CMOs become an extension of your team, providing ongoing strategic guidance and execution oversight while building your team internally. Think of a Fractional CMO as your marketing partner, driving long-term growth. https://lnkd.in/gX-85eCq #fractionalCMO #marketingconsultant #growthstrategy

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We take the burden of running an engaging incentive program off the hands of our clients. We're working in the background, planning, developing, and designing to ensure your channel success. https://hubs.ly/Q02zfqpP0 #channelsales #salesenablement #sales #b2bsales

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SEO continues to evolve. Here’s how Google’s Search Generative Experience and other changes could impact your strategy. https://lnkd.in/gjYwhFGZ

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