Denise Bruhns

The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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Marketers can’t optimize on last-touch attribution alone...Last-touch attribution (LTA) models often favor lower funnel demand capture channels with a seemingly attractive CPA. But LTA underweights upper funnel channels, eventually drying up demand. Access the blog to learn about four situations when marketing effectiveness tools (such as MMM and MTA) can be beneficial for organizations: https://lnkd.in/gRvMWeQD

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Attention Marketers! 🚨 Tired of the balancing act between engaging and overwhelming your audience? It’s a fine line to walk these days. Check out these strategies to help you combat Marketing Fatigue Syndrome effectively. Learn how to captivate your audience with relevant, timely content. No burnout allowed here! 🚫 📝 By Ray Schultz at MediaPost 🔗 https://lnkd.in/dZAaSqK5 #Marketing #MarketingTips #DigitalMarketing

Reaching millennials requires a fresh approach. This guide explores key marketing strategies to connect with this influential generation and turn them into brand loyalists. Learn about creating authentic content, mobile-first optimization and leveraging user-generated content. https://hubs.la/Q02BBm_V0

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Your brand can't be everything to everyone. Specificity and authenticity will win every. single. time. Check out more brand storytelling tips from Vimeo's Senior Marketing Manager, Katie Halpern here: https://vim.io/4b44r4u

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Poorly developed personas can have serious consequences, from misaligned messaging to wasted resources. Make sure your personas are the foundation of a strong, aligned revenue generation system. https://hubs.ly/Q02Blp-f0

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Ever felt like your buyer personas are just not cutting it? They're supposed to be the backbone of your marketing strategy, yet something seems off. Here's a deep dive into why that might be happening and how to fix it. Lack of Detail: Your personas might be too superficial. Are you focusing solely on demographic information? Remember, understanding psychographics is equally crucial. What motivates your buyers? What are their pain points? Static Profiles: Markets evolve, and so do customer preferences. If your buyer personas are set in stone, you're likely missing out on new trends and changing behaviors. Revisit and revise regularly. Ignoring Feedback: Are you incorporating customer feedback into your personas? Direct insights from your audience can highlight discrepancies in your current personas and offer opportunities for refinement. Overcomplication: Sometimes, in our quest to cover all bases, we create too many personas. This can dilute focus and complicate strategy. Aim for a balance between detail and manageability. Misalignment with Content: Your content strategy must align with your personas. Are you creating content that truly resonates with them, or are you missing the mark? In a twist, consider this: Maybe the problem isn't with the personas themselves but with how we perceive their role. Instead of viewing them as static targets, think of them as dynamic, evolving guides. Your marketing strategy should not just aim to fit these personas but also to grow and adapt with them. Let's not forget, the essence of effective marketing lies in understanding and connecting with your audience on a deeper level. Perhaps it's time to shift our focus from crafting perfect buyer personas to fostering genuine relationships with our audience. #BuyerPersonas #MarketingStrategy #AudienceEngagement #ContentMarketing #DigitalMarketing

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Learn how to apply AI in B2B marketing with my new book, "The B2B Marketer's Guide to AI: Strategies, Tactics & Tools for Success." It includes lead scoring, risk management, personalization, and more. On Amazon and designed for Kindle and paperback, get your copy today! https://lnkd.in/eXGyRiqs #B2BMarketing #MarketersGuidetoAI #MarketingTips

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Unlock the power of A/B testing in your marketing strategy with the help of our article by Ruta Barlote: The Ultimate Guide to Content Marketing for Coaches and Consultants: A/B Testing. A/B testing is a game-changer for marketers, allowing you to compare different versions of your content and optimize for success. In this comprehensive guide, Ruta breaks down the process and reveals how A/B testing can benefit your marketing strategy: Understand your target audience better. Achieve higher conversion rates with actionable data. Stay ahead of emerging trends in consumer behaviour. Reduce bounce rates and improve engagement. Ready to elevate your marketing game? Click the link below to read the full article and dive into the world of A/B testing! - https://bit.ly/3sGwx5M  #MarketingStrategy #ABTesting #ContentMarketing #Coaching #Consulting #DigitalMarketing

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When used properly, AI can take your campaigns and ultimately your bottom line to the next level. Check out this video from Matt Wolfe, ranking the best AI tools for marketers to use in 2024: https://buff.ly/3wjEBLm

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Looking to boost your business marketing efforts? Explore the latest guide on selecting the best marketing software, tailored for businesses of all sizes. Learn more at: @MrSocialSelling

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Why is campaign production so difficult and is there a better way for marketing teams to go to market? If you’ve ever wanted to rewrite the GTM playbook, then you can’t miss our keynote tomorrow afternoon at Echelon X. We’ll share our vision for a more agile, strategy-focused marketing team and demo our prototype, which will help brands and agencies slash production costs and time to market by as much as 90%. See you there! #EchelonX #Protaige #Marketing #AI

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Google and OpenAI have changed the name of SEO—and how communicators think about earned and owned media. Gini Dietrich details what these changes mean for you https://lnkd.in/gwRh928j #GenerativeSearch #SEO #GenerativeAI

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