Brook Schaaf

Conclusion: Measuring Marketing Expense Ratio (MER) is crucial for equity crowdfunding marketing agencies seeking to maximize returns and drive success for their clients' campaigns. Read more 👉 https://lttr.ai/ARqdU #SkyrocketEquityCrowdfunding #EnsuringHighReturns #InvestorEngagement #Crowdfunding #Equitycrowdfunding #Wefunder #MakeDataDrivenAdjustments #AchieveSuperiorOutcomes #crowdfunding #equitycrowdfunding

Petco Email Overhaul A counterintuitive approach. A few key changes: ➤  Key Header Change Yes, we didn’t lead with an offer here. We led with a statement that everyone in the target audience can agree with. → Makes them naturally want to read on → Open Loop → Highlight product quality While this email has a value-led approach, we still add a CTA above the fold for eager shoppers. ➤ Create An Angle An interesting angle that empowers dogs, setting context for the product spotlight section. → Compares dog DNA to wolf DNA → Creates intrigue in terms of ‘so, what does that mean?’ → Sets context for wild pacific stream smoked salmon ‘Wild Stream Smoked Salmon’ is contextualized more since modern science claims dogs share the same DNA as wolves. ➤ Product Spotlights With Reviews A clear product showcase with benefit-driven copy and review highlights. → Builds confidence through social approval → Makes product tangible → Builds on the context from previous section The value here is using the contextual story of dogs having wolf DNA, and showcasing products in light of this new perception. ➤ Conditional Product Spotlight Next, we highlight a product alternative. → Gives an alternative option → Based on customer research → Show clear customer understanding The main point here is to use your zero party data to decode what your audience considers highly relevant. ➤ Offer-Stack Reminder We put the offer at the end here. Criminal, right? Not when you’re taking a value-based approach. → Builds trust through reading first → Keeps the email relevant to profile → The goal is to offer value first Being a brand that gives value first is the ultimate differentiator. ------ I’m a big fan of value-led marketing. In a world where we see 10,000 ads in a day, leading with value in your marketing will help you stand out. It trains your audience to actually read your emails and receive some form of dopamine from new information. Providing value before an offer will add more longevity in your customer base. There’s definitely a time and place for leading with offers, but I do think the landscape is changing. Thoughts?

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🚀 Many small and mid-sized SaaS companies dream of landing those coveted enterprise clients. The idea of securing large, long-term contracts with a notable brand is undeniably appealing, offering significant growth, recurring revenue streams, and the chance to be a trusted industry leader. However, the complexities of the enterprise sales cycle are complex and overwhelming for SMBs. Recently, Tiffany Rivers, CMO at the Software Equity Group and I discussed what some of the key challenges are as well as a recommended Playbook for SMB's. This article delves into insights as well as the effective methodologies, tools and strategic educational approaches that are necessary to navigate the complexities of the enterprise sales cycle. Although, there is no magic bullet, equipping your teams with an integrated approach that can be committed to over time is the way to go. Software Equity Group offers M & A advisory services as well as additional resources to Software (SaaS) Entrepreneurs at every stage of their business growth. Evolve Marketing LLC offers SMB's who are at an inflection point in their growth strategy a broad range of services to increase brand awareness and drive revenue growth. For more information, on Software Equity Group or Evolve Marketing DM me via Linkedin. Read more here: https://lnkd.in/eZ9Ha_q6 #EnterpriseSales #SaaS #BusinessGrowth #SalesStrategy #SEG #B2B #EvolveMarketing Clarissa Sievers Heather Blevins Randi Curhan Sarah Darlington Julie Cottineau

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🔊 Get ready for some marketing wisdom! With this throwback episode of the Always Be Testing podcast, join me and Chase Mohseni, the CMO of Heatmap.com 🔥, as we share insights on: 🔨 building connections,  🧘‍♂️ trusting instincts and 📣 mastering surround sound marketing. Discover how to create a delightful customer experience, understand the importance of personal relationships, and unlock the secrets of long-term business success. #AlwaysBeTesting #B2BSaaS #DTC #ECommerce #PerformanceMarketing Watch here 👉 https://lnkd.in/ejBfHmat

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Some agency search consultants are changing the way brands run reviews. I spoke with four of them—NBZ Partner's Rachel Segall and Simone Oppenheimer Mandel; Creative Haystack's Pete Carter; and Victoire & Co, LLC's Rachel Huff. They told me about common issues that arise when consultants run pitches the old way—and how their processes are different. Given that reviews can costs as much at *$1.2 million,* according to a 4As/ANA joint study, the industry needs a better way. More on this today in my ADWEEK feature: https://lnkd.in/g7RP5QAb ... #NewBusiness #AgencyLife #Branding #Procurement #Partnerships #Creative #Marketing #Advertising #MarketingAndAdvertising #AdvertisingAndMarketing.

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During the recent Google Marketing Live 2024 conference, Google announced major changes to Google Ads and Google search, including a number of AI enhancements. In a free webinar this Friday, attorney Desire'e Martinelli and I will provide an overview of the current and upcoming Google changes, and explain how your firm can leverage these updates to amplify your practice and stay ahead of the curve. Join our webinar "Future-Proof Your Firm: Insights from Google Marketing Live 2024" this Friday, July 12, 2024, from 12 - 1 PM (CST). Register now: https://lnkd.in/gUuEnKwQ We'll explore cutting-edge tools, tips, and strategies to ensure your firm thrives in the coming year. Whether you're a tech newbie or a marketing pro, there's something for everyone! #FutureProofYourFirm #GoogleMarketingLive2024 #LegalMarketing #Webinar #LawFirmGrowth #DigitalInnovation #RegisterNow Hope to see you there!

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Boost company morale, attract new business, and take home the highest honor in search.... Looking to grow your business? Schedule a free website analysis today: calendly.com/corpseosales #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

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How Franchisors can ensure their ad funds benefit all franchisees. You need to create turn-key opt-in programs and merchandise the value you provide. Zors needs to be fully transparent and communicate how we bring value to the system.

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What is geo-targeting: SM Services leverages geo-targeting technology to deliver ads to cannabis consumers on their mobile phones, tailored to their geographic location. 🌍📲 Reach your audience precisely where they are. #GeoTargeting #MobileAdvertising

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You asked and we delivered. For those of you who missed our SEO webinar last month, the recording and transcript is now available via the link below: https://lnkd.in/gf9gyt2a As we approach the new financial year, it's crucial to understand how SEO fits into your overall marketing strategy. If you are not sure how to get started, then watch the webinar because our SEO guru Leigh Stark 🦄shares valuable insights and strategies to enhance your SEO. #SEO #Webinar #DigitalMarketing #MarketingStrategy #NewFinancialYear #SEOInsights #MarketingPlan

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Walmart's astounding $43 billion+ in online sales annually speaks volumes about the power of a robust SEO strategy. Centered around creating consumer-focused content and optimizing for search engines, Walmart exemplifies SEO mastery through: ✅ Educational how-to guides & product reviews ✅ Engaging video tutorials ✅ A mobile-optimized website ✅ An expanded social media footprint ✅ Strategic internal linking Moreover, Walmart's use of a parent-child structure for product pages showcases innovation in keyword ranking, contributing to their #19 ranking in the US with 854.9 million visits in December 2022 alone. This blend of consumer education and technical optimization sets Walmart apart in the digital arena, proving the value of SEO in dominating the competitive landscape. Inspired to up your SEO game? SocialJack Media is here to craft your success story. Let's start today. #SEO #SuccessStory #Walmart #SocialJackMedia #DigitalMarketing

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Looking to see how Thomas marketing services has made an impact on an industrial companies digital presence and business sales Join us on Thursday at 2 EST for this free webinar and to hear Empire Group's story and experience.

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✨ CRO removes the roadblocks and makes buying a breeze encouraging visitors to turn into loyal customers. Why is CRO critical for eCommerce? Think of CRO as an investment that keeps on giving! 🤩 🟡 Showcases your site for smooth sailing 🟡 Highlights your value 🟡 Speaks your customers’ language 🟡 Boosts sales & engagement Tap the link and dive deep into this topic! 👉https://buff.ly/4cmPBrn #ecommerce #conversionrateoptimization #marketing #business #sales #growth

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