Ben Kruger

New York City Metropolitan Area Contact Info
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About

Curious and analytical marketer with a mixed experience managing strategic relationships…

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  • Event Tickets Center

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Publications

  • The Art & Science Behind Great Product Recommendations

    Medium

    The Art behind making effective product recommendations lies in which algorithm or method is used to make the recommendations.

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  • Taking On Amazon Through Customer Centric Marketing

    Medium

    Retailers need to predict a customer’s next purchase — before the shopper realizes it themselves.

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  • 5 Best Practices for A/B Testing Your Email Marketing

    Bluecore

    A/B, or split, testing is a strategy that is applicable to almost every discipline of marketing, especially email. It is a great way to determine which variations of a marketing message will improve conversion rates and thus improve your brand’s sales and revenue. Identifying ways to increase conversion rates by even the slightest percentage can have a significant impact to your bottom line and ROI. The most common mistake email marketers make, however, is becoming comfortable with average, or…

    A/B, or split, testing is a strategy that is applicable to almost every discipline of marketing, especially email. It is a great way to determine which variations of a marketing message will improve conversion rates and thus improve your brand’s sales and revenue. Identifying ways to increase conversion rates by even the slightest percentage can have a significant impact to your bottom line and ROI. The most common mistake email marketers make, however, is becoming comfortable with average, or even good results. The most effective email marketers are always looking for new ways to improve their strategies and never fall into complacency.

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  • Maximizing Lifetime Value to Drive Growth

    A customer’s lifetime value should be defined by more than just sales. Clients that utilize the full RevTrax suite of products, for example, acquire data insights that lead to a more detailed understanding of the customers they acquire and how that in turn contributes to brand benefits.

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  • Change the Way You Acquire Customers

    Shifting from traditional metrics to lifetime value driven metrics will transform the way you think about customer acquisition. Measuring campaigns with a focus on LTV forces marketers to think beyond acquiring a lot of customers cheaply; and instead leads to optimizations for maximum value rather than minimum cost.

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