Matt Bowen

Most marketing professionals believe AI will significantly enhance ad targeting in the retail media space. Dive into the insights from a recent survey of 200 CPG advertisers. #RetailMedia #AI https://bit.ly/3vtKiWP

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In the second piece of a three-part series, Croud's Director of Data Strategy Kevin Joyner shares insight on how cross platform incrementality testing can allow brands to unlock hidden success stories. Read how in Performance Marketing World 👇  https://lnkd.in/gsnvY9WX

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If you haven't deployed server-side tracking yet (what are you waiting for?!) across paid advertising conversions, here are ✌ ways to measure the impact. Method 1: Get a baseline for how Conversions, ROAS, and Conversion Rate were performing without SST. I suggest choosing around a 3-month period of steady action. Method 2: Creating new, separate conversion actions to run alongside your existing conversion actions, before making the complete switch. This can help prevent conversion tracking from completely breaking if your SST implementation is off AND it can help highlight initial impact the SST conversion will have.

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Learn how to enhance your brand’s identity across all marketing channels in this post from Intero Digital’s CEO, Greg Walthour!

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B2B Marketers: 🗣️"It's your fault." B2B Sellers:🗣️"No, it's your fault." But here's the problem: 👉 Teams have different goals 👉 They track different metrics 👉 There's no cross-team communication And then they wonder why their teams are misaligned. 🙅‍♂️ Stop playing the blame game! Learn how to bridge the gap between marketing and sales with insights from CMO Kelly Hopping and CSO John Eitel’s new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth,” launching on 6/11! 🎉 📖 Join us on launch day for a webinar where Kelly and John will break down key insights from the book and show you how to achieve true collaboration and drive B2B growth. Save the date and register NOW! #ItsYourFault #B2BMarketing #B2BSales

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We’re in the heat of summer, but many marketers are putting the finishing touches on their back-to-school campaigns. See how Wiland audiences help advertisers reach people ready to spend in relevant back-to-school categories: https://hubs.la/Q02DYYb20 #BacktoSchool #BacktoCollege #DigitalAdvertising #Programmatic

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We are excited to announce this partnership. Providing greater transparency and data fidelity for targeting and measurement is paramount to the future of our industry as signal loss continues to accelerate. Cara Pratt & the entire Kroger Precision Marketing team are true leaders in the Commerce Media space, and it's an honor to collaborate with them. With this integration, Yahoo DSP customers can leverage Kroger's rich, first-party data to activate precision audiences and measurement across omnichannel media activations.   Adam Roodman, Alia Lamborghini, Beau Ordemann, Beth Nussbaum Gross, Mike Brunick, Stephen McDermott, Jason Zollan, Sekema Newton, Danny Dikovsky, Elizabeth Herbst-Brady, John Grad, Kevin McVey, Amy Hamers, Christy Corthinos, Danae McDuffee Downing, Anthony Winters, MBA, Kate K. Donahue, Dave Pallett, Kyle Loos, Jeff Rich Mark Fleisch

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🗞️ Top stories in #Ads, #Marketing & #Data for this week: 🔹 Social Media Today, LLC reports that Tealium has partnered with Snap Inc. to help simplify their conversion API processes, more on that here: https://lnkd.in/gCD3P9vm 🔹 Marketing Dive reports that Mars Petcare is partnering with Tripadvisor on a digital pet-friendly travel hub... we love a good brand collab! More on that here: https://lnkd.in/g45gb3Yz 🔹 Google announced at Google Marketing Live 2024 that they'll be releasing Meridian, an open-source Media Mix Model (MMM) tool, this year, and soon you'll be able to bring campaign data from non-Google sources into GA4... although with that UI, I'm not sure if anyone will actually want to do that. More on those updates here: https://lnkd.in/gaA_Uk9E -- Lots of conversion and attribution-focused news this week... 2024 might be a big year in that space, so it'll be important to watch and learn as these signals all develop!

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📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech. Top themes include: 🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️‍♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀 Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.

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After delaying its self-imposed deadline to drop cookies on Chrome twice, Google announced it will push its cookie deprecation deadline for the third time after promising it wouldn’t. Check out why they did this! #ATDPartners #advertising #Google #Cookies #CompetitionandMarketsAuthority #DigitalAdvertising 

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Intero Digital's research report was featured in Search Engine Land Take a peek at the data we uncovered and learn key trends transforming #DigitalMarketing: https://lnkd.in/gysJ6PDe

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Dive into the world of social media advertising with Intero Digital's guest blog post for our partners at Arizona Technology Council! Read more here on how top tech brands leverage social to gain a competitive edge: https://buff.ly/3W1ywOk

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YAHOO + KROGER = The future of brand-growth is powered by retail data. Yahoo DSP advertisers now have access to Kroger Precision Marketing audiences for both reach and measurement. A few of my favorite quotes in this ADWEEK story from Kathryn Lundstrom: 🗝 “For advertisers, the delayed but still impending deprecation of third-party cookies continues to underpin every decision regarding digital advertising spend, so solutions that safeguard their investments against that eventuality hold increasing appeal.” - Sarah Marzano, principal analyst at eMarketer. 🗝 “We’re bringing a performance layer into the digital ad ecosystem at a much sharper grain than has ever existed before,” - Cara Pratt, SVP Kroger Precision Marketing 🗝 The Yahoo-KPM partnership is indicative of a broader “race to data,” that’s happening in the industry - noted Beth Ann Kaminkow, global chief commerce officer at VML. 🗝 For Yahoo, integrating its identity solution, Connect ID, with first-party data from Kroger’s loyalty program allows it to “match and merge” in a way that is “new, unique and different," - Mike Brunick, SVP and head of commerce media at Yahoo. This news builds on the self-service programmatic capabilities Kroger Precision Marketing announced last fall. So proud of the entire team at KPM - including Trish Reilly, Sarah Scherer, Christine Foster, Halli Goddard, Kelsey Foege - many more! And a shout-out to a few of our counterparts at Yahoo: Beth Nussbaum Gross, Sara Sulock, Mike Brunick, Emily Ray, Erin Miller, Niki Zacharopoulou, Allison Galloway, Taylor Kaisaris, Jessica (JJ) Rocco

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Retail media has emerged as the fastest-growing ad channel in the United States, experiencing a remarkable growth rate of 26.0% this year and capturing 14.1% of total US media spend. By 2028, nearly one in five ad dollars in the US will be devoted to retail media. This rapid growth emphasizes the importance of RMNs as a critical tactic of the marketing mix. However, despite this growth, RMNs face several key challenges...

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With geotargeting and first-party data, advertisers can deliver personalized messages to their audience, fostering stronger connections and ultimately improving the effectiveness of their advertising efforts. Take Pedigree's new campaign, "Adoptable". To get a little technical: By blending proprietary technology-driven insights with imagery and using targeted ads based on location and pet preferences, this campaign is creating visibility for shelter dogs and decreasing the amount of time it takes for them to find their "Furr-ever" homes! For more information on this stellar campaign go to: https://lnkd.in/ey2y237F #ads #digitalads #generativeai #aixcampagins #brandmarkstudios

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🔥Hot off the presses🔥 It’s time to stop thinking about cookie deprecation. Google shocks us with the news that cookies will not be going away, so what does this mean for advertisers moving forward? Check out our medium article for the full story, and how to take advantage of this change: https://lnkd.in/ePNZKfPv

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Efforts toward personalization evolve just as consumers do. Leveraging technology for supportive insights helps drive personalization further, but there are foundational elements that should be consistent first. Channeling purpose, authenticity, and overall consideration for consumer attention before any developments ensure that any tech advancements are made with longevity in mind. #Marketing #MarketingStrategy #ConsumerExperience

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Brands with Channel Marketing Networks 👩‍👩‍👧‍👦 Don't let downstream partners sabotage your hard work! Make sure you have the right tools in place to protect your brand message with flexibility to version assets with local CTAs at scale. Make it sticky with turnkey analytics tools built into the ad building process (call tracking, landing pages, QR codes, etc.) so you, local partners, and anyone you designate in between can track performance. If you need backup, Dan Davies is the best in his field and will travel to crack down on Brand-to-Local crimes. And I think he'd consider not having tools as described above.... the biggest crime of all. 🙄 😝 🕵‍♀️ 👨‍✈️ More episodes dropping... What case will Detective Dan crack next?

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