Escondido, California, United States
Contact Info
11K followers
500+ connections
About
Articles by Benj
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My Interview on WebmasterRadio.fm on Mobile SEO
My Interview on WebmasterRadio.fm on Mobile SEO
By Benj Arriola
Contributions
Activity
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Most people don’t know but 20 years ago I got hired at an SEO agency as an accounting manager. I always knew I wanted to go into digital marketing so…
Most people don’t know but 20 years ago I got hired at an SEO agency as an accounting manager. I always knew I wanted to go into digital marketing so…
Liked by Benj Arriola
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Thursday is often a busy day in the stock market, so make sure to check out Glenn LIVE @ 2PM ET to see what stocks are worth buying!…
Thursday is often a busy day in the stock market, so make sure to check out Glenn LIVE @ 2PM ET to see what stocks are worth buying!…
Liked by Benj Arriola
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The Outdoor Industry continues to show us that it's all about the people, relationships and experiences. Last week I got to attend my 8th year of…
The Outdoor Industry continues to show us that it's all about the people, relationships and experiences. Last week I got to attend my 8th year of…
Liked by Benj Arriola
Experience & Education
Licenses & Certifications
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Macromedia Flash 5.0 Workshop
ICSHere, Inc.
Issued -
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AutoDesk Multimedia Training Certificate of Completion in 3D Studio Computer Course
Crescent Technologies, Inc. - AutoDesk Training Center (ATC), Manila
Issued -
AutoDesk Multimedia Training Certificate of Completion in AutoCAD for the Professional Computer Course
Crescent Technologies, Inc. - AutoDesk Training Center (ATC), Manila
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Certificate of Proficiency in Algorithmic Logic Formulation
De La Salle University - IMPACT Center, Manila
Issued -
Certificate of Completion in Desktop Publishing (Aldus Pagemaker, CorelDraw, Adobe Type Manager, WordPerfect)
De La Salle University - IMPACT Center, Manila
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Certificate of Completion in Word Processing (WordStar)
AMA Computer Learning Center, Kalookan, Manila
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Certificate of Completion in Electronic Spreadsheets (Lotus 123)
AMA Computer Learning Center, Kalookan, Manila
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Publications
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How to Improve Your Website Navigation: 7 Essential Best Practices
Search Engine Journal
Website navigation, internal link architecture best practices for Search Engine Optimization and User Experience.
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3 Excel Formulas for Google’s Keyword Planner Search Volume Numbers
Search Engine Journal
Excel formulas that can be used to convert Google Adwords' Keyword Planner Search Volume values into usable numbers within Excel.
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Exposed SEO Solutions for Angular JS Presented at Clarity ’16 [Video]
EREACH
5 SEO Solutions for issues caused by AngularJS and other JavaScript frameworks. Video of actual presentation presented at the Clarity '16 conference of seoClarity held in Chicago, IL.
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18 Lessons in 18 Years: What I Learned about Successful Digital Marketing Agencies
Internet Marketing Inc.
After working in the digital marketing industry for 18 years, in different companies, there are many valuable lessons I have learned to contribute to an agency's success. In this article, I share 18 lessons that I believe helped many of these agencies become successful.
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7 Bold Statements About The 10 Year Forecast For SEO
Forbes
Many try to predict the future of SEO, often within the coming year. I attempt to predict it's future in the long run.
Other authorsSee publication -
How To Get 50 Votes In Social Bookmarking As Quick As Possible
PubCon
An overview of how social bookmarking and social voting sites should be used in promotion and growing a targeted audience of brand advocates in an organic nature as opposed to spammy tactics that may be detrimental to the promotion.
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3 Enterprise SEO Strategies for 2013
Forbes
The delivery of SEO can always differ from company to company. And there are some common challenges when it comes to large enterprise corporations. Written near the end of 2012, this article speaks on how to deal with enterprise SEO projects in 2013.
Other authorsSee publication -
When Interesting and Informative is Not Enough - Emotional Triggers in Blogging
SEOMoz
Use of emotional triggers in content writing for the web to drawn in readers of the content with a strong compelling title. The article also discusses how this relates to the Google Panda and Penguin updates and gives specific examples from existing content found online.
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Reaction Paper: A Scale for Crawler Effectiveness on the Client-Side Hidden Web
Benj Arriola
Reaction paper to an original paper under the same title speaking on the invisible web and crawling tools on their strengths and weakness.
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Shift in SEO Knowledge & Experience: Priorities in a Post-Penguin and Post-Panda World
Search Engine Journal
Discusses the different knowledge and talent backgrounds needed in SEO. And how this has been changing by giving more focus on the marketing and content writing side than the technical web development and IT side especially after Google has done some algorithmic updates named the Panda update and Penguin update.
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Top Search Engines, Social Media Sites and Ecommerce Sites in China
Internet Marketing Inc.
Top 3 search engines, top 3 social media sites and top 3 ecommerce sites in China. Their significance in online marketing strategies.
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Duplicate Content: Block, Redirect or Canonical - SEO Tips
SEOMoz
How to handle duplicate content SEO issues in different ways, specifying the advantages of each way.
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Contributing Expert (SEO/SEM) - The Social Media Bible
Wiley
This book was mainly written by Lon Safko and is a very comprehensive resource on Social Media. Benj Arriola was one of the featured experts on the topic of Search Marketing, sharing expert opinions on the matter and how it can relate to Social Media.
Other authorsSee publication
Honors & Awards
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Speaker at Growing Your Business in a Digital World, Quezon City
JCI Manila
Spoke about digital marketing for enterprise level corporations. How different they are compared to smaller companies for the different digital marketing channels.
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Speaker at Internet Retailers Conference and Expo (IRCE), Chicago, Illinois
IRCE
Spoke at the largest ecommerce expo world wide on geotargeted SEO for online retailers, co-presented with Grubhub where Myers Media Group has help implement some SEO strategies.
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Interactive Marketing Awards Judge
Interactive Marketing Awards
Judge companies on their digital marketing campaigns in various award categories.
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Stevie Awards - Sales & Customer Service Awards Judge
Stevie Awards
Reviewed company profiles, business case studies and evaluated their sales and customer service proficiency.
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Speaker at Clarity '16, Chicago, Illinois
seoClarity
Spoke at seoClarity's Enterprise SEO conference where I presented SEO issues that deal with AngularJS and all possible solutions, deep into the code level. Also discussed Schema Microdata tip for SEO.
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Speaker at the Search Marketing Expo (SMX) West - San Jose
Search Marketing Expo (SMX)
Presented a comprehensive variety of tools essential for running SEO audits
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Speaker, Hour of Code - Hoover Academy of IT
Junior Achievement of San Diego County
Participated in the worldwide movement, Hour of Code, where programming concepts and its significance was presented to 9th grade students of Hoover High School, San Diego Unified School District.
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Speaker at the Search Marketing Expo (SMX) East - New York
Search Marketing Expo (SMX)
Presented a comprehensive variety of tools essential for running SEO audits
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Stevie Awards - International Business Awards Judge
Stevie Awards
Reviewed company profiles, business case studies for various international businesses and organizations.
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Stevie Awards Asia Pacific Judge
Stevie Awards
Reviewed company profiles, business case studies for various businesses and organizations in the Asia-Pacific region.
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Speaker at the Digital Entrepreneurs Manila
Digital Entrepreneurs Manila
Discussed latest trends and processes in content marketing.
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Speaker at the Search Marketing Expo (SMX) - Asia Pacific, Sydney Australia
Search Marketing Expo (SMX)
Discussed the latest in content marketing trends, it's process and relation to current day link building best practices in SEO. Was also a workshop lecturer on the significance of site architecture in SEO.
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Guest Lecturer on Systems Architecture: Storage Management & Distributed Application Services at Loma Linda University
Loma Linda University, Health Informatics
Discussed File and Secondary Storage Management and also Internet and Distributed Application Services
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Speaker at the Mastering Online Rankings Conference (MORCon) 2014, Bataan, Philippines
SEO Organization Philippines
Speaking about Google's current view of Quality Content
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Speaker at Clarity '14, Austin, Texas
seoClarity
Spoke at seoClarity's Enterprise SEO conference where I discussed what it takes to get clients more involved and engaged in SEO campaigns to ensure that both parties take action to make SEO really work.
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Speaker at the TRSA Sales & Marketing Summit 2014, Baltimore, Maryland
Textile Rental Services Association
Presented to CEOs, owners, marketers or textile rental service companies how they can benefit from Internet marketing.
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Speaker at the Philippines Internet Marketing Network, Taguig, Philippines
Philippines Internet Marketing Network
Inspirational talk on learning SEO, starting from a totally different career.
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Speaker at the SEO Hacker - SEO Summit 2014, Makati City, Philippines
SEO Hacker & JCI Manila
Ran with the theme SEO Secrets We Usually Don't Blog About. So I specifically talked about some past experience in blackhat SEO and the transition to pure whitehat SEO.
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Speaker at the IMI Social Hour Tweetup, San Diego, California
Internet Marketing Inc.
Gave quick and easy, practical SEO tips to local bloggers that attended the Tweetup hosted by Internet Marketing Inc.
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Speaker at the eM14 - eMarketing Association (eMA) Conference, San Francisco, California
eMarketing Association (eMA)
Talk about the basic concepts of Organic SEO to the members of the eMarketing Conference and was also included in the interactive Q&A sessions on Actionable SEO Analytics and High Performance Organic/Social Search Techniques.
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Speaker at Pubcon Las Vegas 2013
Pubcon
Spoke at 2 sessions, (1) CSS & HTML Coding 2013, (2) Universal & Personal Search Optimization and also participated in the 1-on-1 lab clinics on SEO Technical Implementation Issues.
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Speaker at the Mastering Online Rankings Conference (MORCon) 2013, Cavite City, Philippines
SEO Organization Philippines
Spoke about Avoiding Keyword Focus Dilution & Linking Issues Due to Dynamic HTML Effects
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Speaker at TechBizConnection, Irvine, CA
TechBizConnection
One of the panelist answering questions on the theme: SEO is Dead - Content Marketing Tactics
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Speaker at the YOR Health Annual Conference, Costa Mesa, CA
YOR Health
Was invited to speak on Internet Marketing strategies that can be applied in the multi-level marketing industry.
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Speaker at the San Diego SEO Meetup Group
San Diego SEO Meetup Group
Discussed topics on content marketing and link building.
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Speaker at the 1st Philippine BPO-Virtual Assistant Conference
Globaltechsource.net
Spoke about what it takes to be successful in SEO as a virtual assistant or as running a BPO service.
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Speaker at EmMeCon Emerging Media Conference® Seattle 2013
Wappow, Inc.
Spoke about the impact of different generation on emerging media and how to target them accordingly.
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Speaker at the Internet Retailer Conference and Expo (IRCE) Chicago 2013
Internet Retailer Conference and Expo
Presented how SEO is applied on ecommerce business and co-presented with stakeholders from ecommerce businesses large and small.
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Speaker at the San Diego Ad Club SEO Seminar
SDX (Formerly San Diego Ad Club)
Presented to the San Diego Ad Club members the latest SEO strategies that can complement their current marketing efforts.
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Speaker at eM13 - eMarketing Association (eMA) Conference, San Francisco, CA
eMarketing Association
Presented basic SEO concepts to online marketers and online business owners, who are members of the eMarketing Association.
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Speaker at the Search Marketing Expo (SMX) - Toronto, Canada
Search Marketing Expo (SMX)
Discussed international SEO.link building strategies and presented case studies.
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Guest Lecturer at the Emory University Business School, Atlanta, GA
Emory University
Speaker at the SEO Bootcamp: Essential Marketing Strategies for Modern Business
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Speaker at EmMeCon Emerging Media Conference® San Francisco 2013
Wappow, Inc.
Spoke about the impact of different generation on emerging media and how to target them accordingly.
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Speaker at the International Association of Business Communicators (IABC) - San Diego
International Association of Business Communicators (IABC)
Discussed about data driven online marketing integration to members of the IABC.
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Speaker at the Online Marketing Summit (OMS) - Silicon Valley
Online Marketing Summit (OMS)
Spoke about detection, solutions, fixes and prevention of being affected negatively by the Google Panda and Penguin updates.
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Speaker at the Mastering Online Rankings Conference (MORCon) 2012, Bataan, Philippines
SEO Organization Philippines
Discussed the business side of SEO, sales, marketing, operations, pricing and everything that happens when running an SEO business.
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Speaker at the Mastering Online Rankings Conference (MORCon) 2011, Quezon City, Philippines
SEO Organization Philippines
Talked about local and international geo-targeted SEO.
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Speaker at the Search Engine Marketing Conference (SEMCon) Philippines 2011
Fiera de Manila (FMI) Philippines
Presented on various SEO Tools essential for SEO professionals.
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Speaker at the Bataan Blogging Boot Camp 2011
SEO Organization Philippines
Prepared a whole technical SEO presentation but found it to be too advanced for the audience, so i downgraded my presentation and turned it into a live Q & A session for anything SEO.
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Speaker at the San Diego eCommerce Summit 2010
San Diego Convention and Visitors Bureau
Spoke on the fundamentals of SEO, specifically speaking on non-practicing SEOs, and general marketing managers for the tourism industry.
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Speaker at Pubcon Las Vegas 2010
Pubcon
Spoke on CSS code ordering and it's effects on search engine ranking with actual case studies.
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Speaker at the Bataan Blogging Boot Camp 2010
SEO Organization Philippines
Spoke on blogging strategies for SEO
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Speaker at the Search Engine Marketing Conference (SEMCon) Philippines 2010
Fiera de Manila (FMI) Philippines
Discussed two topics, Foundational Link Building, and also Blogging Strategies for SEO.
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Speaker at Pubcon South 2010, Dallas, TX
Pubcon
Spoke on CSS code ordering and it's effects on search engine ranking with actual case studies.
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Speaker at the Online Marketing Summit (OMS) - San Diego
Online Marketing Summit (OMS)
Spoke about Local SEO tactics and strategies.
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Speaker at the Search Engine Marketing Conference (SEMCon) Philippines 2009
Fiera de Manila (FMI) Philippines
Spoke about how to comprehensively do keyword research and how to target these keywords appropriately that would be the most beneficial to an SEO campaign.
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Speaker at the Search Marketing Expo (SMX) East - New York
Search Marketing Expo (SMX)
Presented on a panel together with Google Engineers speaking on technical server and code issues and solutions for SEO. I specifically talked about CSS and code order and it's observed effect on ranking.
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SEO Contest Winner - 4th Place
NetBuilders.org
NetBuilders.org SEO Contest
Sulumits Retsambew - 4th Place/Honorable Mention -
SEO Contest Winner - 2nd Overall Winner
Branders.com
Promotional Items Corporate Gifts Srednarb - 2nd Overall Winner
5th on Google, 3rd on Yahoo, 1st on MSN/Live -
SEOContest2008 Winner - 2nd Place
UK Webmaster World
UK Webmaster World's SEO Contest
SEOContest2008 - 2nd on Google in UK
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Speaker at the Search Engine Marketing Conference (SEMCon) Philippines 2007
Fiera de Manila (FMI) Philippines
Spoke about running SEO campaigns for large enterprise level megasites. Challenges on how to overcome technical issues, logistic issues and many other problems encountered in managing a very large website.
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SEO World Championship Winner - 1st Place
GetUpdated
GlobalWarming Awareness2007 SEO Contest Winner - 1st Overall Winner
2nd on Google, 4th on Yahoo, 4th on MSN/Live
Winner of a Brand New Car -
Ituloy AngSulong SEO Contest Winner - 10th Place
SEOPhilippines
Ituloy AngSulong - 10th on Google
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Vorgermilten SEO Contest Winner - 1st place
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1st on Google, 4th on Yahoo
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Isulong SEOph SEO Contest Top 20 Competitor
SEOPhilippines
11th on Google
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Philippine Web Awards Pre-Finals Judge
Philippine Web Awards
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Philippine Web Awards Pre-Finals Judge
Philippine Web Awards
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Philippine Web Awards Pre-Finals Judge
Philippine Web Awards
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Philippine Web Awards WInner
Philippine Web Awards
People's Choice Award in the Games Category
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Philippine Web Awards Winner
Philippine Web Awards
People's Choice Award in the Business Category
Languages
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Tagalog
Native or bilingual proficiency
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English
Native or bilingual proficiency
Recommendations received
32 people have recommended Benj
Join now to viewMore activity by Benj
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🎉 Big congrats to the Mammoth Mountain for winning the Best Use of Video Award from National Ski Areas Association 🎉 The Spark story perfectly…
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https://lnkd.in/e54mFms4 - source AdExchanger and writer Alyssa Boyle - thanks for the coverage! Here at 85SIXTY we're constantly tracking industry…
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“Why don’t you just go work for Microsoft?” My law school peers used to tease me every time I geeked out about OneNote. I tried to convince them to…
“Why don’t you just go work for Microsoft?” My law school peers used to tease me every time I geeked out about OneNote. I tried to convince them to…
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Want to improve your logo? The best advice is simple: Less is more. We’ve designed hundreds of logos at Ignyte. And the winning design is almost…
Want to improve your logo? The best advice is simple: Less is more. We’ve designed hundreds of logos at Ignyte. And the winning design is almost…
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While that may be the case, I managed to acquire some fine friends in my job experiences. While I don't suggest that you force it (I'm an introvert…
While that may be the case, I managed to acquire some fine friends in my job experiences. While I don't suggest that you force it (I'm an introvert…
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