Ben Allen

Thrilled to see my article featured by ESOMAR Research World! 🌟 In "Discovering Human Truths: Moving Beyond Consumer Insights," I explore the industry's shift towards understanding people as complete human beings, not just consumers. This deeper connection is essential for creating meaningful customer experiences. I invite you to read the article and share your thoughts on how we can further this approach in our work. Let's engage in this important dialogue! #CustomerExperience #HumanTruths #Authenticity #Innovation #MarketResearch #ResearchWorld #ESOMAR

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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For Marketers: This article could also have been titled "How Brands Got So Boring." Agencies have always dealt in cultural arbitrage, but to create true and lasting differentiation we need to start paying more attention to the divergent ideas and get off the short-cycle hype machine. https://lnkd.in/eXh8Juqw

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Are refills a non-starter in the consumer packaged goods market. @thegrocer reports that Freshways has radically overhauled Milk & More since acquiring the business last November, with a shift towards more mainstream brands and the removal of most products in its much-vaunted refill offering (Source: The Grocer 'Freshways dismantles ‘farm shop on wheels’ in value push' https://lnkd.in/e3iWk2rs). Some of the challenges of refill (albeit looking at the luxury sector) are explored in this article: https://lnkd.in/ehDdG62W

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Brand lift research should be about more than checking a box. It's an opportunity to learn how your next campaign can be better. Our turn-key approach makes it easy and actionable.

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Your curiosity is showing on stage. Good. The majority of us working within trends, strategy, and research are incredibly NDA-restricted, work in small teams [sometimes solo], and actively learn long past work hours. Cue Futures Friends! A year ago, we had our first LDN Futures Friends, dreamed up by Sarah Owen The London crowd keeps growing & growing [100+]= we achingly are keen to connect, learn from each other and push our brains into new ways. I leave with a full heart and mind - every time. I’m not the only one. Thank you to my sublime cohost Helen Job, our lovely space Universal Design Studio and our Spring speakers. Kuan Chi Hau Tom Armstrong Jade Coles Sarah Hyndman Luana Sambell Laura Ewing Natan Sklair You were epic in showcasing such a rich tapestry of ideas and ideals. Though different in texture, you shared a common thread of nudging us to be more inclusive and innovative in our thinking. You reminded us that we already have a seat at the table [w/ clients, brands and agencies]. We have a duty to continue to raise provocative questions, provide savvier solutions, and point out how we can collectively do better and bolder. Just as important, we have a duty to point out who is missing from the table [and stage]. FF OPPORTUNITY: Our next FF is in July - wave If you’d like to present in 24. A nudge: I’m keen for you to speak. We’ll do this every quarter, so the opportunity will be there. BUT I also want you to tag and share with someone who is not getting enough space on the stage. Who do we need to listen closer to? Who brings a POV that we don’t always give a stage to in the industry? FF LDN x

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Reaching success in marketing isn't just about chance or tenacity, incorporating emotion is proven to improve relationships with our audiences. Emotional connection is key to elevating marketing success!

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🍸🌟 Elevate Your Cocktail Game this World Cocktails Day! 🌍🍹 In the ever-evolving landscape of social media marketing, numbers speak volumes. Did you know that 51% of cocktail enthusiasts actively seek out new and tantalizing drinks they discover through social platforms? 📈✨ Harnessing the power of social media isn't just about presence—it's about leveraging data to refine your strategies and drive tangible results for your brand. Ready to take your cocktail offerings to new heights? Let's connect! Send me a message to dive deeper into optimizing your social media presence and unlocking greater success for your brand. 🚀🥂 #WorldCocktailsDay #SocialMediaMarketing #DataDrivenSuccess

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Watch our foresight webinar as we explore the future of wellness and how businesses across industries can support consumers with their goals. https://lnkd.in/e7jnuR6j

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Positioning your brand optimally can be the difference between high success and low to no success. Best to do the upfront work to get it right. SIVO can help you use the Brand Benefit Ladder to assess how clear your messages really are. SIVO, Inc. Kerry Juhl Julie Rose Natasha Weith Jessica Ochoa Meaghan Bradley Brent Budke

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Consumers appreciate sustainable products, yet price, innovation, and trends often take priority over eco-friendly desires. How can retailers stay true to their initiatives when the desire for the consumer is there, but not front and center? Check out some recommendations from Circana below!

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Consumer escapism trends are on the rise. They take many forms, but all provide shoppers with temporary escapes by creating joy in their personal environment. Stay ahead of shifting consumer behaviors to fuel sales and loyalty. Download the free Circana report here: https://bit.ly/3xpRrZe

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Can't wait to hear more in the webinar - broader coverage = deeper insights!

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One of the areas clients are trying to understand is generational spend and importance of different cohorts. NielsenIQ has released our global GenZ SpendZ report providing insights into this cohort's attitudes and behaviours including implications for spend. # #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

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Jonathan Bottomley, CalvinKlein's CMO, provided excellent insights on the importance of a “precise” targeting strategy to drive customer purchases. This approach strongly resonates with us at OnePulse. While our digital marketing spend may be smaller, the potential for waste is immense. By leveraging partnerships, OnePulse enables more clients to utilize Pulses (first-party data) and integrate our profiling data with third-party sources, ultimately saving advertisers millions. Check out the full article here from The Drum. #DigitalMarketing #FirstPartyData #DataDrivenMarketing #mrx #restech

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🎯 Back to basics with a modern twist! 💫 J.M. Smucker's brand refresh strategy highlights the importance of revisiting your core values and target audience. Staying true to your roots while adapting to the changing market is the key to sustained brand success, integrating the context of your brand's heritage with the evolving needs of consumers. #BrandStrategy #BrandBuilding #Marketing

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