Ann Fucigna

When launching a new product I see alot of product managers wait until they're asked "how it's going", before thinking about what their metrics of success are. This is something that I learned as a new product manager when trying to get funding for my first product. Think about the metrics that are important both your company, as well as what is going delight the customer to the point that they're publicly championing your products and organization. #productmanagement #GTM #productlaunch #launchstrategy

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I could talk about product positioning all day. Good product positioning makes it easy for buyers to see themselves, their routines, and their goals reflected in what you're offering them. Sometimes it's shifting your product positioning from "what we do" to "what we do for you". What a dream getting to meet and talk with Daniel Murray of The Marketing Millennials podcast about: ➡ Creating product positioning that resonates (and how we think about it at Recharge ➡ Sustaining brands in the routine economy ➡ Why your first marketing hire should be a product marketer, and more Check out the full episode ✨

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I'm loving this debate between John Cutler and Ed Biden - both are thinkers and leaders I deeply admire. Zero-interest PMs were hired by zero-interest Product Leaders, who were probably hired by zero-interest CEOs. It's turtling all the way up 🐢 Are they all incompetent? Nah, they are just a product of the environment. It would've been foolish to not take advantage of the zero-interest capital. The key question is whether these people - at all levels from the CEO to the PMs - are capable of adapting to the current environment where profit margin and sustainability are key. Everyone needs to 'sober up' after years of being drunk and high with cash. Zero-interest leaders focus on acquisition at all costs. Sober leaders focus on bringing solid value that leads to retention and sustainable growth. Zero-interest leaders double, triple, even quadruple the size of their team. Sober leaders realize that team size != productivity, that spending hours in alignment meetings for a small feature isn't any fun. Running lean is the way forward. Zero-interest leaders build or even acquire aggressively, trying to capture as much market as possible. Sober leaders are thoughtful in choosing just 1 or 2 things to do. Zero-interest leaders care about framework and rules "This is the only correct way to do product." Sober leaders care about results, knowing that those frameworks and rules are merely vehicles to achieve results. Ultimately, sober leaders are accountable for business performance, not just acting like consultants in suits talking big words and making pretty slides. It's not easy to sober up - but it's adapt or die.

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Ever wonder how to make users fall in love with your product at first click? 💘 Dive into my latest post, "UX Design and Onboarding Strategies for Explosive Growth," where I spill the beans on creating a user experience so smooth, it’s practically butter. 🧈 #ProductLedGrowth #PLG #UXDesign #UserOnboarding

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Reflecting on Liz Fieno’s article, “2024 product benchmarks: Insights for data-driven development,” I’m reminded of the critical role data plays in shaping successful product strategies. Throughout my career, I've seen firsthand the shift from intuition-based decisions to data-driven strategies, and the impact has been profound. The analogy of a product being like a high-performance race car resonates deeply with me. Precision, strategy, and a deep understanding of our competitive landscape are essential. I’ve learned that data isn’t just an asset—it’s the foundation of every decision we make. Embracing a data-driven approach ensures that we focus our efforts on what truly matters. Insights on user retention and feature adoption rates, for instance, are pivotal. Knowing that a small percentage of features drive the majority of user engagement helps us prioritize development efforts, ensuring we deliver maximum value to our users. The data on time spent on web vs. mobile applications also struck a chord. Understanding that users spend more time on web applications suggests different engagement patterns and needs between platforms. This kind of insight allows us to tailor our strategies, enhancing user experience across the board. Moreover, the article's emphasis on key performance indicators (KPIs) aligns with my experience in product management. Metrics like active user growth, stickiness, and NPS response rates provide a comprehensive picture of product health and user satisfaction. These benchmarks are not just numbers—they tell a story about our users' behavior, preferences, and challenges. In essence, Liz’s article underscores a fundamental truth: data-driven decision-making is not just beneficial; it’s essential for success. By transforming gut feelings into actionable insights, we can drive strategic growth and innovation, ensuring our products meet and exceed user expectations. #ProductManagement #DataDriven #Benchmarks #UserEngagement #ProductDevelopment #Insights

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Really enjoyed researching and writing this piece highlighting two fundamental takeaways for #productmanagement: 🎯 Understand who your core customers are and how you can continuously serve them in differentiated ways 🎯 Understand who’s _close_ to loving your brand, product, or service, and see what’s holding them back from becoming raving fans Build in feedback loops to both of them and iterate towards product/market fit.

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This is great advice especially as you grow your business many want results asap and sometimes putting blinders to your own culture doesn’t help. Look within first, and give people a chance to make real changes and contribute. Setting clear goals and sharing financial KPI’s are key to foster an open and sharing environment where people want to move that needle. #productstrategy

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Struggling with data privacy strategy? You're not alone. Raashee Gupta Erry, Founder & CEO at Uplevel - Ads & Privacy Consulting and ex-Federal Trade Commission (FTC), privacy, and marketing leader, shares invaluable insights on leveraging the FTC’s perspective to boost your business's privacy practices in the latest Ketch blog. 🔍 What's a Data Privacy Strategy? A comprehensive plan to protect and manage personal information, ensuring compliance with legal requirements. Key components include: • Data governance • Risk assessment • Employee training • Incident response • Continuous monitoring 🔐 How Can Ketch Help? Some ways Ketch can help empower brands to respect and protect consumer privacy: • Preventing Dark Patterns: Ensuring interfaces are transparent and respect user preferences. • Transparent Consent Mechanisms: Making sure user consent is clear and respected. • Empowering Users: Giving customers control over their data, building trust and loyalty. 🔗 Curious for more insights and practical advice? Read more on the Ketch blog: https://gag.gl/Lt1x12 #DataPrivacy #Ketch #Uplevel

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The Key to Measuring Product Market Fit: Why Retention Matters More Than Satisfaction I often get asked, “how can I determine if I have Product Market Fit (PMF).” For any new product launch, accurately gauging PMF is critical. A powerful indicator of this fit is customer retention, which often provides deeper insights than mere satisfaction metrics. Understanding and measuring retention offers a clear view of how well your product resonates with your target audience. Retention goes beyond the initial excitement of a new customer. It delves into the ongoing relationship your customers have with your product or service. For instance, consider a mobile gaming app. Here, retention isn’t just about downloads but how often players return to the game. This return rate is a tangible measure of the game’s relevance and appeal to its audience. Moreover, retention can be a telling predictor of long-term business viability. It’s not just about customers using your product, but how they integrate it into their daily or weekly routines. How should you measure retention? Let’s break it down with a simple method: cohort analysis. This technique tracks groups of customers over a period to see if they continue using your product. The goal is to observe a stable or ‘flattening’ retention curve, suggesting that customers find lasting value in what you offer. Imagine you own a coffee shop. To understand how well your shop retains customers, you can use a method called cohort analysis. This method involves grouping customers based on when they first visited your shop and tracking their return visits over time. Read the full article here for examples and how to bring this to life: https://lnkd.in/ggFEbJSZ

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It’s just easier to deflect and let “sh*t roll down hill”. John Cutler is right. More engaged IT team members aren’t enough to overcome systemic #culture and leadership issues. “Someone hired those PMs. Someone funded those companies. Someone set expectations for those PMs. A leader benefitted (or didn't from their work). Someone had the job to mentor those PMs, and share business context and the strategy (assuming one even existed).” #itleadership #projectleadership #projectmanagement #productleadership #productmanagement.

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I found this article to be a great summary of what a product manager does- understanding all stakeholders and acting as the glue across the organization. Check it out here: https://lnkd.in/g39gC_4G

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Great article on how our broadening solutions are pushing Plaid into new market segments and unlocking value for the Enterprise!

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Do you want to include company-specific information, have more up-to-date and accurate results and reduce allucination in your AI-based application? April's Technology Radar from Thoughtworks, (https://lnkd.in/eBDgDey6) put Retrieval Augmented Generation (RAG) AI techniques in the adoption recommendation for businesses. 

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Introducing Checkr Trust! Run a quick check on someone you met on a dating website before you meet them in person. Rest easy knowing that your kid's school is running quick checks on visitors to the school. Choose a vacation rental platform with confidence, knowing that they run quick checks on new customers who have booked your vacation rental. This is a truly new and different product in the marketplace that solves an important need. #trustandsafety

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How does a Senior Product Manager go from layoff to landing a Staff Product Manager role with a significant compensation increase? Join us as we chat with Nora Hughes, a seasoned product manager with a decade of experience in the tech industry. Nora shares her journey from being laid off in October to navigating the challenging job market. She talks about her initial struggles, including the overwhelm of job searching during the holidays, dealing with COVID-19, and the loneliness that came with it. Nora discusses how she discovered the Intentional Job Search (IJS) program and her thought process before joining. She highlights the program's structure and quality and how it helped her regain focus, prioritize effectively, and build confidence in her job search strategy. In this candid conversation, Nora also reveals her aha moments, including the value of peer interviews and the comprehensive support from the IJS community. She explains how the program's personalized coaching and strategic guidance were pivotal in helping her land a dream role as a Staff Product Manager in AI and ML at a large public company, achieving a significant pay raise and working alongside best-in-class professionals. If you're curious about how the IJS program can transform your job search and career trajectory, this video is a must-watch. Nora's story is a testament to the power of structured support and intentional effort in achieving career success. Key Moments in this Episode ======================== 00:00 - About Nora 01:00 - Challenges before IJS 02:45 - How Nora decided to join the program 07:30 - Nora's experience in IJS 17:30 - Negotiations 20:00 - Her message for you https://lnkd.in/eHEBAxpQ

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Lenny Rachitsky I listened to your amazing podcast with Todd Jackson about product market fit. The 4P framework ( persona, problem, is amazing. All the benchmarks, strategies, and tactics that Todd Jackson shared are spot on. Recently, Sequoia Capital put out a solid framework, the ARC Product Market Fit Framework for Hair On Fire, Hard Fact, and Future Vision. When I combine these two, 4P relates well with the Hair on Fire category of the products. I wonder how the 4P framework would work with the products' Hard Fact and Future Vision categories. Lenny Rachitsky Todd Jackson I wish I could hear more about PMF in the Hard Fact and Future Vision categories. For rest, These are amazing content about #productmanagement, #productmarket fit, #startups Here are links: 1. This is the link to the entire podcast: https://lnkd.in/eTX5tGtE 2. This is where the 4P description starts: https://lnkd.in/eTX5tGtE 3. This is the link to the ARC Product Market Fit podcast. https://lnkd.in/ezprPT-Q

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