Anne Mezzenga

At our recent #RetailMediaSummit in Chicago, Mitch Duckler of FullSurge showed how marketers can leverage #AI to tailor brand experiences in ways that are more customized & relevant than before. Full recap below.

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How can your brand help its users set and keep a routine? It’s not always easy, but it can be done. Check out the latest Seeking Clarity blog to see how we help inspire behavior change for brands. Read the blog here: https://lnkd.in/gqufPcxT

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Attending the Path to Purchase Institute's Retail Media Summit next week in Chicago? Mark your calendar for Skye Frontier's presentation, "Going Beyond ROAS: Applying Incrementality Measurement to Retail Media," on Thursday at 1:40pm. He'll explain the retail media measurement challenges that come with ROAS, and explore how retail media buyers can better measure incrementality (aka what's really driving sales). #RETAILMEDIASUMMIT

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Rebrand vs. Brand Evolution: Which is Right for You? 🤔 Our latest Changemakers episode (Ep. 44) tackles a burning question for every brand leader: when to rebrand vs. evolve your brand expression. Join Nick Levesque, Creative Director at Asana, as he dives deep into the decision he made at Asana. Was it a complete overhaul or a strategic refresh? We also explore: ➡ Maintaining brand consistency while embracing evolution ➡ Leveraging distinctive brand assets ➡ Integrating community feedback into brand strategy ➡ Building strong internal & external collaboration ➡ Tailoring brand messaging for SMB vs. enterprise audiences This episode is a must-listen for brand managers and marketing enthusiasts! Watch it or YouTube, or listen on your fav pod platform. Episode links here: https://lnkd.in/gvQzHSnB Let us know what you think! #brandstrategy #B2Bmarketing

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Join us on Digital Marketing Domination as Elise Grosdidier of WallyGrow shares pivotal insights on the impact of in-house design teams. Discover how a strategic design approach can elevate your brand's presence and attract more significant opportunities. It's time to prioritize design in your growth strategy! #Leadership #BusinessGrowth #DigitalMarketingDomination #InHouseDesign #StrategicDesign #BrandPerception

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Branding = understanding your data and online sleuthing. Pilothouse Digital’s Lead Content Manager Avery likes to look into big creators’ followers to understand what kind of language, emojis, and content resonates with them. Learn more in the DTC Podcast: https://lnkd.in/gWaDWJ86 #digitalmarketingtips #marketing101 #entrepreneur #digitalmarketing #marketingstrategy

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Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands. Here's an example of brands doing it right! https://lnkd.in/gCApXP6f Ted Doering

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In the second piece of a three-part series, Croud's Director of Data Strategy Kevin Joyner shares insight on how cross platform incrementality testing can allow brands to unlock hidden success stories. Read how in Performance Marketing World 👇  https://lnkd.in/gsnvY9WX

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💵 "The truth is, 83% of all retail purchases still happen in brick and mortar locations. We are still largely offline buyers, which means, if your Marketing team does not have an explicit plan for driving in-store visits, you’re leaving money on the table. " GroundTruth CMO, Brandon Rhoten, discusses why your digital ad campaigns aren't driving real business results, and what to do to fix them. Read the 3 essential shifts to make, just click the link in our comments! 👇 #adstrategy #performancemarketing #realbusinessresults

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Brands are facing challenges in measuring the impact of their retail media investments, hindering their ability to make informed decisions about marketing budgets.📊💸 Advertisers must navigate through a maze of inefficiencies and vague metrics, from managing brand building efforts to understanding the credibility of metrics provided by retailers. With Keen's advanced analytics tool and dynamic scenario-based planning capabilities, brands can optimize spending, enhance measurement capabilities, and achieve maximum impact on their marketing investments. 📈💥 Learn more at:➡️ https://bit.ly/44YpO5Q #RetailMedia #MarketingStrategy #DataDrivenDecisions #MMM #MarketingMix

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Missed the Path to Purchase Institute Retail Media Summit? We've got you covered! While in Chicago, our team snagged key takeaways that CPG brands need to win in 2024's retail media landscape. Check out our latest blog featuring the hot topics at RMS '24 like audience planning, personalization, measurement, and contextual commerce → https://bit.ly/4f2JOJb #retailmedia #cpgbrands

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Retail media continues to see rapid growth, underpinned by the loss of cookies and rise of e-commerce. Watch this on-demand session to hear how 84.51˚and Mimeda built and scaled their retail media efforts, and their lessons learned along the way: https://lnkd.in/ez6QtKsa KINA DEMIREL, Cara Pratt, Gary Thatcher.

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What are DTC brands needs to currently invest in? Zach Rego, SVP of Revenue at Triple Whale, suggests that it's all about media ownership. These are the three content types that he sees other DTC brand founders investing in: #DTC #eCommerce #Content

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AnalyticsIQ team members Dan Lescano and Mike Hattub are heading out to Chicago, Illinois for the upcoming P2PI Retail Media Summit from June 25th through the 27th. P2PI's Retail Media Summit brings together the commerce marketing community to help brands and retailers navigate the complicated, rapidly shifting media landscape. It's the perfect opportunity to connect with other professionals, learn about new emerging trends, and hear from some of the best thought leaders in commerce marketing. If you plan on attending, be sure to keep an eye out for Mike and Dan so you can say hello! #RetailMediaSummit #RetailMedia

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Retail media is growing the overall advertising ecosystem, as omnichannel retailers ramp up ad sales and first-party data gains prominence. Competition and innovation are rising, with incumbents threatened by disintermediation. Read here: https://bit.ly/45JnqQR

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Are you ready to elevate your Prime Day strategy? Our latest blog unveils how DTC marketers can tap into the power of predictive AI and personalized strategies to maximize Prime Day's vast potential for revenue. https://lnkd.in/gUf6BUiS #DTC #PredictiveAI

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Did you know that consumer brands are leaving trillions of dollars behind by ignoring Gen X women? Learn more in this ABX Advertising Benchmark Index blog post. https://lnkd.in/gA4PxXmK #abxadvertisingbenchmarkindex #ABX #GenXWomen #GenX #womenempowerment #diversity #advertisingeffectiveness #dove #unilever #TJMaxx #Amazon Dove Unilever Amazon TJMaxx

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