OOH ad agency commisions study. Study says OOH advertising is effective (AdWorld): PML Group recently published the headline findings of IMPACT Attention, an Irish-first study delving into the unique position of OOH as a leader in the attention economy. This week, we take a deeper look at the first 4 of 8 pillars surfaced relative to OOH attention. The research involved a quantitative study conducted by Ipsos […] #DOOH #digitalbillboards #digitalsignage
About us
Digitalsignagepulse.com is your global digital signage and digital out-of-home (DOOH) news monitor. Digitalsignagepulse.com assembles links to major digital signage and digital out-of-home advertising news sources - in one place. In addition to the Raw News Feed, our editors manually select the best DOOH advertising news stories and articles for the Editors' Picks section. Digitalsignagepulse.com helps the sources of quality news and analysis in the DOOH advertising field disseminate their stories to a broader audience and allows readers to find that information in one convenient place. From now on, you can save the enormous amount of time you previously spent searching for digital news on digital signage and researching the digital signage industry. The digital signage market is growing at an impressive rate, and so is the volume of news and information about it. Every few months there is a new website reporting on the industry. The purpose of digitalsignagepulse.com is to make it easy for both newcomers or seasoned professionals to keep track of important developments in the field. We have been selecting what we think are the most credible sources of information to save you precious time. Digitalsignagepulse.com is the only multi-source, fully searchable repository of news and resources related to digital signage, digital out-of-home (DOOH), digital place-based media, digital billboards, in-store digital media, shopper marketing, at-retail digital signs, digital menu boards, video walls and interactive kiosks. We post links to news from 60+ digital signage and digital out-of-home trade publications and blogs, as well as mainstream media. We spot every new quality blog or trade publication as they appear, and include them in our feeds. Save your time, get all DOOH news, from all sources, in one place. You can also subscribe to our Editors' Picks newsletter to receive top DOOH news headlines in your inbox, every business morning.
- Website
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https://digitalsignagepulse.com
External link for Digital Signage Pulse
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Montreal
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Digital signage/DOOH news monitoring, Digital signage/DOOH advertising, Digital signage PR service, Digital Out-of-Home Advertising, Full press release service, Digital signage market analysis, and Consulting
Locations
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Primary
Montreal, CA
Employees at Digital Signage Pulse
Updates
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PPDS expands Philips digital signage manufacturing into booming Indian market (Installation-International): By David Smith. JULY 12, 2024. PPDS, the exclusive global provider of Philips Professional Displays, has expanded its global manufacturing operations into India. The expansion is part of PPDS’ global ‘local for local’ strategy, aligned with the Government of India’s ‘Make in India’ initiative. Launched by the prime minister in September 2023, ‘Make in India’ […] #DOOH #digitalbillboards #digitalsignage
PPDS expands Philips digital signage manufacturing into booming Indian market (Installation-International)
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FYI: Good News for OOH: The Demise of the Chevron Doctrine in Billboard Regulation (Billboard Insider): Richard Rothfelder, Rothfelder and Falick. On June 28, 2024, the Supreme Court effectively eliminated the deference afforded federal administrative agencies in their interpretation of ambiguous federal statutes, which had been condoned since 1984 under the so-called Chevron Doctrine. Allen also accurately noted that, while the decision involved federal instead of state regulations, Loper Bright might […] #DOOH #digitalbillboards #digitalsignage
Good News for OOH: The Demise of the Chevron Doctrine in Billboard Regulation (Billboard Insider)
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FYI: Strategies for OOH Sales Professionals to Avoid Getting Ghosted (Billboard Insider): Lisa and Dan Nausley. Clear Introductions At the beginning of every first conversation, clearly state who you are, what problems you solve, and ask if those issues resonate with your prospect. Request a few minutes of their time and suggest a follow-up call if they’re interested. Schedule Follow-Up Meetings Always send a meeting invite for […] #DOOH #digitalbillboards #digitalsignage
Strategies for OOH Sales Professionals to Avoid Getting Ghosted (Billboard Insider)
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FYI: OAAA hall of famer Jimmy Tidwell 1933-2024 (Billboard Insider): Lamar Board Member and former OAAA President and CEO Nancy Fletcher says: “Jim Tidwell was a western gentleman in the finest sense. Hard working. Straight talking. Smart. He was dedicated for decades to Donrey Outdoor Advertising – and OAAA honored him with the Hall of Fame Award in 1999 for his deep industry involvement and […] #DOOH #digitalbillboards #digitalsignage
OAAA hall of famer Jimmy Tidwell 1933-2024 (Billboard Insider)
https://digitalsignagepulse.com
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FYI: Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions (16:9): A LOT of companies in the digital signage ecosystem have their eyes on whatever prizes are available through the rise of retail media networks, ... #DOOH #digitalbillboards #digitalsignage
Walmart, Target And Pet Store Chewy Generate Most US Retail Media Ad Impressions (16:9)
https://digitalsignagepulse.com
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FYI: OOH’s share of total media ad spend continues gradual decline (EMARKETER): by EMARKETER Editors. Out-of-home (OOH) ad spend in the US will cross $10 billion for the first time in 2027, per our March 2024 forecast. Beyond the chart: Nearly one-third (roughly 27%) of OOH advertising in 2023 was for local services and amusements, according to the Out of Home Advertising Association of America (OAAA). Digital […] #DOOH #digitalbillboards #digitalsignage
OOH’s share of total media ad spend continues gradual decline (EMARKETER)
https://digitalsignagepulse.com
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FYI: Walmart builds wide lead among US retail media networks, report finds (Marketing Dive): Peter Adams, Senior Reporter. Specialized retailers like Chewy and Sephora generated over 1 billion impressions in Q1, speaking to growing scale for more niche players. Walmart’s retail media network is far ahead of the pack compared to U.S. peers when it comes to delivering advertising impressions, a report by Sensor Tower revealed. The big-box store […] #DOOH #digitalbillboards #digitalsignage
Walmart builds wide lead among US retail media networks, report finds (Marketing Dive)
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FYI: World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan: This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.) This too, is […] #DOOH #digitalbillboards #digitalsignage
World Out-of-home Organization will hold first in-person European Regional Forum November 4-6 in Milan
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FYI: Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3): The Out-of-Home (OOH) industry in Australia has reported a 6.7% increase in net media revenue for Q2 2024, totalling $305.4 million. This is a significant rise from the $286.2 million recorded for the same quarter in 2023. Digital OOH (DOOH) revenue accounted for 74.4% of total net media revenue year-to-date, marking an increase from 71.9% […] #DOOH #digitalbillboards #digitalsignage
Australian out-of-home media industry reports 6.7% revenue increase in Q2 2024 (Mi-3)
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