Anita Carter

A message from our Creative and Brand Management teams. Have a wonderful week! #smallbiz #smallbusiness #localseo #seo #branding #marketing #advertising #AI #creativeagency #digitalmarketing #businesssolutions

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Dive headfirst into B2B marketing with a sparkle of wit and a pinch (or perhaps a handful) of absurdity. Five ways to make your content shine. Get the tips. https://ow.ly/lX8h50PTB4X #B2BMarketing #AccountingMarketing #B2BMarketingTips

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Cool tool of the week! (no affiliation) Just came across this and I thought it was worth sharing... Retention.com's B2B tool: https://www.rb2b.com/ Basically, the tool provides person-level website visitor information that pushes to slack & other integrations. Why is it cool? The simplicity of this tool is beautiful because it creates event-based data that allows you to connect with visitors on a personal level AND at the right time. Right now it only works for US visitors, but this is an interesting method for pursuing higher-intent leads through enhanced web traffic data! Adam Robinson - Well made, sir. #b2bmarketing #data #leadgeneration

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Is wokeism a smart marketing strategy? This topic is addressed in my latest blog post. Common sense advice for a complex world. https://burghardgroup.com/

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Tone and messaging add a lot of nuance to "creative". They say the things a logo, color palette, and layout can’t. #BBACreative wearebast.com https://loom.ly/t7tZOZk

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If I've learned anything from my 20+ years on the client side of marketing is that an agency's greatest strength is flexibility. I would rather have a lean team of experts that know how to get shit done and can pivot quickly. Too many agencies focus on full service or covering too many areas. You're not great at them all. Worry about moving your clients forward with getting marketing into the market and adjust versus a bloated start without execution. Lean agencies powered by #AI and #automation will win in the end. #FCD

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Remember, a subject line that over promises will just result in disappointment once they open the email. Read more 👉 Check at link in bio ~ Or visit directly at https://bit.ly/4dGo3OE #emailmarketing #emailmarketingtips

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One key to effective copy for e-mail marketing: Clarity. As much as we value identifying the problem, challenge or pain point (and we do), people don't respond to marketing e-mails unless it's very clear to them what you propose to do for them. If you have to make a choice between that clarity or trimming a little for the sake of word count, go for the clarity. #emailmarketing #businesscommunication #salescopy #contentmarketing

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research. #b2bmarketing

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Expressing the value of your brand is more than listing what you offer. If you truly want to connect with your audience, tell them the story behind your brand—why you're here, how you came to do what you do differently, etc. Not sure where to start? Well, there's a course coming up from Arthur Germain that you should check out… #marketing #brandtelling #branding #B2B

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Brands require SEO to connect with customers quickly and cost-effectively at critical stages in their user journeys. And the sooner they act, the better off they will be. Discover more: https://bit.ly/4dXW9Od #seo #digitalmarketing #onlinepresence #marketingstrategy #websitetraffic #contentstrategy #businessgrowth #onlinevisibility #seotips #organictraffic #keywordoptimization #webmarketing

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Listen to my thoughts as to how a #fractionalcmo helps marketing organizations and businesses scale...read more here too: https://lnkd.in/eDHdpnFQ

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Travel Experiences Top Program Impact, According to 76 Industry Program Planners in This Survey.... Industry planners surveyed for this recent report from the Incentive and Engagement Solution Providers of the Incentive Marketing Association.   Interesting note: Of the companies surveyed. gift cards, brand name merchandise, individual or family travel, and pre-denominated cash/debit cards are the most frequently offered award options. #incentives #rewards #recognition https://lnkd.in/eScDj5cC

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It's time for Episode 199 of the Promo UpFront #podcast! This time Bill Petrie and I chat about the PPAI - Promotional Products Association International "Cool Stuff List," the FTC ruling on non-competes, the lost art of "reading people," and much more! Watch or listen...and let us know what you think! #marketing #branding #noncompete

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AI can be a valuable tool for brainstorming and generating content ideas, but there are many other ways you can use it to refine your marketing approach as well. How have you implemented AI into your work? #MarketingStrategy #AI #CustomerPersona #Branding #MarketInsight https://ow.ly/qWxt50Sb9Mw

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What are the top trends effecting Jacksonville businesses? Check it out:

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