By enabling enhanced conversion tracking on your LinkedIn Insight Tag, advertisers can use first-party cookies to better capture website audiences and conversions. When enhanced conversion tracking is enabled, LinkedIn automatically adds a click ID to the end of landing page URLs which allows the tag to use first-party cookie tracking. Due to industry changes, if first-party cookies aren’t enabled, conversion tracking accuracy might be impacted and could cause a conversion count loss.
To enable first-party cookies on your Insight Tag:
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Sign in to Campaign Manager.
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If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.
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Click
Analyze on the left menu, then click Sources. -
Click Insight Tag.
- If you haven’t created an Insight Tag, review the LinkedIn Ads Agreement and click Agree & create.
- Then add the Insight Tag to your website.
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Click the Manage Insight Tag
dropdown and select Settings. -
Select the Enable enhanced conversion tracking checkbox to activate the setting.
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Click Save, then click Done. This will automatically update the Insight Tag on your web pages.
Important to know
When tracking conversions, you’ll need to ensure your conversion set-up allows for first-party cookies to be used. Using Insight Tag conversions, such as page load or event, allows you to use first-party cookies.
You'll need to adjust your conversion set up if you use a site-wide image pixel or an event-specific image pixel to allow first-party cookies.
| Conversion set-up | Actions to enable first-party cookies |
|---|---|
| You’re using a site-wide image pixel. | Implement the LinkedIn Insight Tag on your website instead of the site-wide image pixel. Confirm enhanced conversion tracking is enabled. |
| You’re using an event-specific image pixel. | Switch your event-specific pixel conversion to an event-specific Insight Tag conversion. Confirm enhanced conversion tracking is enabled. |
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