How are you using your passion to fuel your career? Bill Shufelt's affinity for non-alcoholic beer led him to create Athletic Brewing Co. The company has become the champ of non-alcoholic beer sales, soaring to number one over Heineken and Budweiser, as reported by the Wall Street Journal. Bill’s success is rooted in his passion to improve lives through his nonalcoholic beverages, but his journey to the top has been anything but simple. His message? “Work is about a third of our waking life, but it can be 50 plus percent of your waking thoughts,” he said. “It should be something that you are excited about, fulfilled by, and that you feel good about.” He also advises all entrepreneurs to make sure they’re passionate about their businesses, so that drive can help them run through the valleys they will undoubtedly encounter. What has helped you push through tough times as an entrepreneur? To keep up with these conversations and be inspired by our guests’ stories, subscribe to This is Working: linkedin.com/thisisworking
Abdirizak H.
4mo
There are two or three things that I am extremely passionate about, and if I find a great partner who can help along the way in realizing my ideas, it will definitely turn into a business that can generate millions of dollars a year. I love these interviews, they give a lot of useful insights and some real life hacks, they gave me the conclusion that the path to success is not always a straight line, it has ups and downs and most of the time the people closest to you can be the ones who hold you back from chasing your dreams and achieving them.
Jarred De Salme
4mo
Have been drinking Athletic Brewing Co. for years now. I truly believe they've changed this industry in a great way, for the long haul. There are many times I find myself going to a NA beer now, over a 'normal' one, and it all started with them. It's been incredible to see their growth over the last several years. I've got all my friends on Athletic now.
Bill Shufelt's story with Athletic Brewing Co. is a testament to the power of passion-driven entrepreneurship. His commitment to a niche yet growing market of non-alcoholic beer showcases how understanding consumer needs and innovating to meet them can lead to unprecedented success.
Great video! We’re proud to work alongside Athletic and witness firsthand their success! Cheers!
Val Vodonos
4mo
Big fan and prefer the actual taste of your beer to stuff with alcohol in it.
Amelia Vrabel
4mo
Insightful discussion on passion and business with a brand I'm very proud to support. Kudos to the team for their persistence in developing a community and a movement that no doubt will continue to grow in the years to come.
Lauren McDonald
4mo
Great interview! Daniel Roth I was at Sotheby's for a meeting stopped into buy a gift at their wine store. I was asking for non-alcoholic recs for wine and while the sommelier/mgr didn't have any he did share that Athletic Beer is terrific so I put it on the list. I only have about 6 glasses of wine a year so this is really a great share not only from the business POV and disruption and passion but for those on this incredible platform who are sober or sober curious.
Paul Topoleski
4mo
Affirmation that passion for what you do is critically important.
Sue White
4mo
I LOVE their brews!! Some of the very best out there. My outdoor fridge remains stocked with three/four of their offerings at all times. Most people have no idea!
I love that Athletic Brewing has cleared the hurdle of getting restaurants to carry it with real volume and on tap. Unlike O'Douls, it's not just something to drink to pretend you're drinking a beer. It actually tastes like a normal beer and is refreshing. Looks like it's here to stay! Just hope they can work on the price point a bit. Nice to see California Pizza Kitchen selling it for around the price of soda but most places it actually costs more than a domestic draft.