Worldcom Public Relations Group

A huge congratulations to our partner Roger Hurni, co-founder of Off Madison Ave, for publishing his new book! His book, titled "Outthink. Outperform." delves into how understanding customer motivation and behavior is crucial for business success. Roger has extensive experience in behavioral marketing, working with many iconic national and global brands. You can learn more about the book and order your copy using the link below 📖 #WorldcomWorks #WorldcomPR #BehavioralMarketing #Communications #OutthinkOutperform https://lnkd.in/eJ3hJJuu

👏👏 #WorldcomWorks #WorldcomPR #WomenEmpowerment

Last month we held our annual global meeting (AGM) in Tokyo, Japan thanks to our amazing hosts at AZ Worldcom. It was great to reconnect with partners around the globe and the experience provided both cultural and industry learning opportunities. Our partners at The Pollack Group celebrated 25 years of Worldcom partnership at the AGM and put together a blog post on key takeaways from the meeting. The sessions particularly highlighted the critical role of digital transformation and cross-cultural communication in today's connected industry. You can read more below and find insights from some other partners as well! #WorldcomWorks #WorldcomPR #CrossCulturalCommunication #GlobalPR https://lnkd.in/eWBV_dUK

The 2024 Worldcom Digital Health Monitor is here! ⚕   We have released our 2024 report that highlights crucial digital insights for the pharmaceutical industry. Our analysis covers the online presence of 25 top pharma companies in 27 countries across 11 digital channels from 2023-2024.   In our report, we review their use of online channels and have found that leading pharma companies have largely failed to leverage localized content. There is a continued trend to underutilize social media channels, except for Instagram.   Key Findings: 🔹 Pharma companies' content and communication strategies are heavily influenced by their headquarters' cultural perspective. 🔹 There's a missed opportunity to educate and protect their brand globally by not adopting a localized approach. 🔹Effective use of all digital channels is essential for sharing news, inspiring ideas, and information about diseases and prevention. 🔹 Harness maturing social channels like TikTok to increase messaging and information reach.   Get more insights and data about global Pharma companies in our full report. https://lnkd.in/eykWp34K   #DigitalHealth #Pharma #GlobalCommunications #WorldcomWorks #WorldcomPR

Exciting News in FemTech! ♀💊 Check out this blog post from Danielle Ruckert at Raffetto Herman Strategic Communications on "6 Ways FemTech Can Crack the PR Conundrum." As the femtech industry booms and secures more funding, tackling communication challenges is key. From breaking taboos to driving innovation in women’s health issues, these strategies are crucial for mainstream success. You can read more below. #FemTech #WomensHealth #HealthcarePR #WorldcomWorks #WorldcomPR https://lnkd.in/ebEatZAP

A few weeks ago five of our partner agencies represented Worldcom at the Cannes Lions International Festival of Creativity 🌴 🏖 They participated in two panels, through our partnership with the International Communications Consultancy Organisation to present "PR in Cannes". After several days of panels and networking with other top-tier communications professionals there was a lot of information to digest. They have provided their key takeaways from the event, including changes in paid and earned media, and the evolving role of AI in creativity. You can read more using the link below! Thank you to our partners at PRAM Consulting, IW Group Inc., Kaizo, HBI Communication Helga Bailey GmbH and Radius CPH A/S for their contributions. #WorldcomWorks #WorldcomPR #CannesFestival #PRInCannes #Communications https://lnkd.in/eZzjzSBy

We're so excited to announce that RockOrange in Miami, FL has joined Worldcom as our newest partner! 🎉 RockOrange was founded in 2012 and bring years of experience serving clients in both North and South America. They have worked with global brands including Spotify, Chick-fil-A, Dunkin', and JetBlue providing cultural and strategic insights. The partnership is looking forward to the valuable insights they can provide and their access to both local and global markets. You can read more about the newest addition to Worldcom below on Business Wire. #WorldcomWorks #WorldcomPR #GlobalPR #RockOrange https://lnkd.in/eHQ9ihZF

It was an honor to be a part of this year’s event! Special thanks to Worldcom Public Relations group Partners HBI, Kaizo, PRAM and IW Group for representing our partnership!

Our Worldcom partners wrapped up at Cannes last week after successfully presenting panels on the future of earned media and communication on sustainability 👏 It's an honor to present our partner expertise to such a prestigious group of communications professionals. We hope to see everyone at Cannes again next year! #WorldcomWorks #WorldcomPR #CannesFestival #ICCO

Our Worldcom partners are staying busy at the Cannes Lions International Festival of Creativity! Corinna Voss from HBI Communication Helga Bailey GmbH participated in a panel on sustainability communications 🌱