Work Innovation Lab

🌟 I had an incredible time this week in New York City 🍎 at the Meltwater Summit! 🌟 It was a joy to learn from an all-star lineup of speakers—Ryan Reynolds, Justin Nicolette, Anders Bering, Emily Ciantra, Nada Arnot, Bjorn Trowery, Frank Gregory, Stephanie Fernandez, Steve Clayton, Lloyd DSouza, John Chleborad, Eric Ryan, Mary Ann Belliveau, Elena Franceschini, Bryan Law, Cherie Leonard, Neil Cameron, Marcy Cohen, Katie Stratakis, Jane Khodos, Barry Reicherter, and others for sharing their insights. I was honored to present some of our latest Asana Work Innovation Lab research in partnership with Meltwater—the State of Marketing Collaboration (report link in first comment 👇 ). I unpacked the 5 research-backed habits of highly effective marketers. Big congrats to the Meltwater team for putting on such a fantastic event, and a massive thank you to everyone who contributed to the research and event—TJ Kiely, Dino Delic, Perri Robinson, Anna James, Annie Hu, Ally Pang, Mark Anthony Hoffman, John B., Zubair Timol, Stacy Slayden, Ann-Derrick Gaillot, Jessica Connolly, and many others.

🚀 Our Asana Work Innovation Lab team has been diving deep into how executives can more effectively bring AI into their workplaces. 🔍 Our latest research with Anthropic revealed massive gaps in AI adoption and the importance of choosing the right AI technologies that drive real results and position AI as a teammate, not just a tool 🤖💡 🤔 How can organizations bridge the AI adoption gap and help employees harness AI's full potential? To find answers, our Work Innovation Lab team collaborated with 18 students from The Stanford d.school, along with Stanford University professor and Work Innovation Lab advisor Bob Sutton and lecturers Perry Klebahn and Kathryn Velcich. 🚀 They participated in our "Friction Bot Challenge," designing AI-powered bots to tackle common workplace friction and inefficiency sources. 🔧💪 📚 We published some of our learnings from the workshop in Inc. Magazine today and outline a blueprint any leader can follow to drive AI adoption: - Reframe the problem through the lens of friction reduction 🔍 - Embrace the power of constraints 💪 - Foster "parallel play" 🤝 - Establish evaluation criteria 📊 🙏 Big thanks to the remarkable Bob Sutton, who inspires me daily with his commitment to busting workplace friction and commitment to excellence in writing up and sharing our learnings, the incredibly-inspiring Perry Klebahn and Kathryn Velcich, the remarkable Ethan DeWaal who equipped the students with a very practical prompt framework, and the wonderful Anna James, Michael Hahn, Joshua Zerkel, Tim Bowman, Mark Anthony Hoffman, Jacqueline Fong, Pear Chotbunwong, George Liu, and others, who helped lead the session. Read the full article in the first comment below 👇

This past week, several of my favorite things collided—innovation, research, teamwork, and the Olympics 💡📚🤝🏅 I had the privilege of speaking at Asana's Work Innovation Summit in the gorgeous city of Paris 🇫🇷 . At the Summit, we heard from our amazing customers in France—like Accor, NAOS Medical (Bioderma - Institut Esthederm - Etat Pur), and Morning —about how they are innovating work with Asana. I had a fantastic conversation on stage with the brilliant Mark Mortensen. We chatted about the results from our latest research from the Work Innovation Lab—The State of Work Innovation: France. Mark Mortensen and I share an alma mater in Stanford University Department of Management Science & Engineering and his work has inspired me for years. It was an honor to have him join. We covered a lot of ground, including: 🇫🇷 The incredible spirit of innovation in France, dating back to 1783 with the flight of the first hot air balloon, and achievements across industries like microbiology and fashion ever since 🔬 🇫🇷 Why French workers dread 83% of their meetings 😩📅—and what to do about it 🇫🇷 The disproportionately high levels of "productivity theater" among executives in France 🎭📈 🇫🇷 The massive innovation opportunities for French executives—especially when it comes to the digital employee experience and AI 💼🚀 At the Summit, attendees also visited our Work Innovation Lab, led by the remarkable Mark Anthony Hoffman and Sally Hamdan ☀️ to experience and visualize how to improve collaboration in 3D, and learn about their Work Innovation Scores. I'm so grateful for the incredible team behind the event and our Lab research and work in France—Anna James, Mark Anthony Hoffman, Caroline Notter, Corentin Rosado,Cyril Rüegg, Claire Guénand, Cody C., Emily Howard, Karen Faughnan, Margarita Rojas, Jessica Cobarras, Jessica (Liu) Kircher, Matt Maynard, Shannon Sullivan Duffy, Guillaume Turpin, Clara Friggeri, Nicolas Londoño De La Torre, Alexandra Tadeu, Marianne Ridgeway, Camille Chan, Sonja Gusenbauer, Frances Ward, Sue Chen, Nick Levesque, Sonja Gusenbauer, Ally Pang , Ingrid Sorensen, Sanj Bhayro, Emmanuelle Pauliac-Vaujour and many others. I also soaked up some of the Olympic venues and got goosebumps! It's going to be a special summer. There's a lot that leaders in the workplace can learn from the athletes who will be performing at their peak this summer. Check out our State of Work Innovation: France report in the first comment below 👇

🚀 Last night, I had the privilege of attending an outstanding event in London with some of the brightest minds in the financial services industry. I met many incredible leaders, including Alex Anwyl-Irvine, Stuart Trevithick, Lorisa Dubuc, Jo Hamilton Watson, Navdeep Athwal, PhD, Jessica Cameron, Jack Thomas, Carlos F. Wydler. 🤖 I presented our latest Asana Work Innovation Lab research— the "State of AI at Work" (link in the first comment 👇 )—and delved into the 5 stages of AI maturity. I shared our findings around what sets the most advanced AI companies apart from the rest – which sparked a lot of generative discussions throughout the night. I learned a lot, and am excited for new research collaboration ideas that were sparked at the event! 🙏 Big thank you to our incredible research partners, Prolific, for hosting the event—Cloè Plank-Hurley, Frankie Bryant ☁, Lorna Evans, David Graham, Phelim Bradley, and others. When we first started to build the Work Innovation Lab, it was a non-negotiable to me that everyone who joined our extended team was not only a world-class researcher, but also a world-class human. The team at Prolific embodies that so well. Thank you for an incredible day and for being such exceptional partners. 💡🤝

Yesterday, I had the privilege of taking the stage at the 🌟 Gartner Digital Workplace Summit in London 🇬🇧 to share a collection of our research from Asana's Work Innovation Lab—led in massive part by Mark Anthony Hoffman, Anna James, Bob Sutton, Paul Leonardi, Federico Torreti, Lauren Pasquarella Daley, PhD and others. Drawing on our research and interventions—like the Collaboration Cleanse, our recent 2024 State of AI at Work with Anthropic, our 3D/VR Asana Work Graph experience, and the Work Innovation Score—I unpacked the shifts that are crucial for companies to make in order to harness the full potential of AI 🤖 and avoid another failed digital transformation . It's been a joy to connect and hear from several Gartner analysts whom I deeply admire —Tori Paulman, Joe M. Mariano, Jason Wong, Nikos Drakos, Stephen Emmott, Matt Cain, Adam Preset, Helen Poitevin and others, and to spend some time with folks like Jerry Weltsch, Gina Erle (she/her), Karen Faughnan, Edward Wall, Hari Arti Khalsa, Mattias Warne, Tatiana Serganova and others. Big thanks to Tori Paulman, Jason Wong, and Max Goss for including some of our research in their inspiring keynotes and sessions.

Yesterday our Work Innovation Lab team launched our 2024 State of AI at Work report at Asana's Work Innovation Summit: San Francisco 🌟 It's packed with insights on how AI is being implemented in the workplace—and what separates the companies that are getting it right from the ones that are getting it wrong. It introduces an AI maturity model and framework (the "5 Cs") to help you assess your organization's AI maturity and get real results. We conducted this research with the inspiring team at Anthropic. I'm so proud of our partnership—it reflects what happens when mission-driven, values-aligned teams come together 🤝 I had the privilege of presenting the research with the incredible Dianne Na Penn. The day was filled with great discussions with customers, media, and analysts. Attendees learned about Asana's new AI innovations, received their Work Innovation Scores (an AI-powered assessment of how innovative their companies are), and were transported into a VR Asana Work Graph 🎮 to visualize how to improve collaboration to drive innovation and revenue. I'm so grateful to the massive team who brought the research, Scores, and VR to life Mark Anthony Hoffman, Anna James, Lauren Pasquarella Daley, PhD, Tim Bowman, Dianne Na Penn, Steve Mnich, Connie Wu, Annie Hu, Ally Pang, Michael Hahn, Brionna Lewis, Greg Elzerman, Nick Levesque, Regina Mullen, Kristyn Braden, Gina Erle (she/her), Jami Darienzo, Hannah Gaddini, Alexandra Tadeu, Marianne Ridgeway, Matt Maynard, Billy Blau, Shannon Sullivan Duffy, Katie Ryan O'Connor, Symmadar Schand, Stephanie Bui, Jerry Weltsch, Frances Ward, Teresa Yang, Sue Chen, Jessica (Liu) Kircher, Jessica Cobarras, Ingrid Sorensen and so many others! Read the full report in the first comment link below 🤖 👇

I had the honor of presenting our latest Work Innovation Lab research and insights alongside the extraordinary Professor David Gilbert at the Work Innovation Summit in Sydney this week. 🇦🇺 Together, we unveiled the "State of Work Innovation: Australia 2024" report. We walked through important insights—like how a staggering 95% of Australian workers say their organizations need to innovate how teams collaborate and communicate. While 36% of Australian knowledge workers say that Australia is the most innovative country in the world, David and I explored the key hurdles that stand between ambition and execution. 🤖 Offstage, we shared more of latest research, our AI-powered Work Innovation Score, and our VR experience, built by Mark Anthony Hoffman and facilitated by Ruben Garcia Mohedano. We transported attendees into their Asana Work Graph to help them understand the science of how they work and how to work smarter. 🍽 We capped off the event with a fabulous lunch with some of our incredible Asana customers and chatted about how Australian executives are innovating for the future of work. Throughout the day, it was wonderful to hear from other inspiring Asana leaders speak about our latest innovations—Jo Gaines, Shannon Sullivan Duffy, Victoria J. Chin, Daniel Iversen, and Alesia Venuto. Big thanks to everyone who helped bring our report to life: Anna James, Mark Anthony Hoffman, Cambria N., Kira Conte, Annie Hu, Daniel Iversen, Jo Gaines, and Michael Hahn. 👉 Read the full report in the first comment #AsanaWIS24

Every year, SXSW is my go-to for a burst of inspiration and innovation. I love soaking up the trends, the talks, and the tech from a distance. This year, I'm thrilled to be part of the action, speaking at #sxsw2024 as part of Fast Company's AI in the Workplace panel 🤖 🌟 I'm excited to share some of our research from Asana's The Work Innovation Lab and learn from the incredible lineup of other speakers, including Dara Khosrowshahi, Neil Waller 🐳, Fri Forjindam, Erin L. Thomas, PhD, Ben Goodwin, Sera Tabb, Lisa Bubbers, Joe Ferencz, Christina Zwicky, Evi Fuelle, Cameron Adams, Philip Martin, Calvin J. Crosslin, Keely Cat-Wells, Silvia Oviedo Lopez, and Charlotte Koh. 📍 Drop by the Fast Company Grill if you'll be at SXSW March 9-12th. Hope to see you in Austin!

I'm thrilled to be speaking at the Meltwater Summit this summer to share some of our latest research from Asana's The Work Innovation Lab, in collaboration with the all-star team at Meltwater 🌟 Our research will explore the secret collaboration strategies of the best Marketing teams—especially as they've added AI as new members of their teams. We'll explore what the best companies do differently to harness data-driven insights and squash silos—like the often-deep-seated ones between Sales and Marketing. I'm also stoked for the keynote by Ryan Reynolds 🤩. His marketing playbook is world-class and his entrepreneurial chops are a key reason why I became a Mint Mobile subscriber. And I'm incredibly excited to learn from an amazing lineup of other speakers: Elena Franceschini, Steve Clayton, Justin Nicolette, John B., Aditya Jami, and others. Tickets are on sale now. Hope to see you there! https://bit.ly/49skfO7

Great session this morning with "Asana Work Innovators." Re-watch here for our craziest 2024 AI predictions! Rebecca Hinds, PhD Kelly Monahan, Ph.D. Greg Wells, Ph.D. Ashley Waxman Carlee Gomes