Wildfire Systems, Inc

Congrats to Wildfire clients RBC and Citi for ranking 7 and 23, respectively, on The Financial Brand's latest Social Media Power 100. https://hubs.la/Q02Ff_H-0

🎆 Happy Independence Day! We hope you are enjoying a day off and celebrating safely. 🇺🇸

Although they're an important part of our white-label shopping rewards platform, we're not all browser extensions all the time. Wildfire also offers robust datafeeds and APIs that you can use to create custom user experiences in your own products (e.g. offering cashback and coupons such as offer walls, etc.) Read about some of the ways our clients are integrating our datafeeds today: https://hubs.la/Q02DZdrv0

Since Google has now officially shut down its Universal Analytics product, we hope you have migrated to Google Analytics 4 (GA4.) Because GA4 is focused on tracking conversion events vs. individual user sessions, it's great to use for tracking the performance of your rewards program. Wildfire's Sr. Product Manager Andrew J. provides a high-level overview of how our clients should use GA4 for reporting on their cashback rewards programs’ marketing and relevancy. https://lnkd.in/gP_Q-X2J

As The Financial Brand reports, “Shadow AI” refers to the increasing prevalence of AI tools operating in the background, often without the knowledge or understanding of the organizations that employ them. https://hubs.la/Q02DKnSQ0 With this in mind it's worth revisiting our recommendations for what to consider for a GAI employee use policy: https://hubs.la/Q02DKnVL0

Banking is one of the most highly-regulated industries on the planet. And any fintech working with a bank should consider themselves accountable to the same regulations as that bank. What are the key considerations for banks to ensure prospective fintech partners are truly bank-grade? Learn what to ask in our infographic: https://hubs.la/Q02DkMPY0

So you've decided to add cashback rewards to your consumer base - great! And you're going to build it yourself... 🛑 Not so fast! A lot goes into a cashback rewards ecosystem. From negotiating and managing merchant partnerships to tracking and attributing transaction data, you'll be surprised - it gets real deep, real fast. Our SVP of Merchant Development Michelle R. Wood and Senior Product Manager Kristin Beers break it down in our 2-part series, "Why It's Hard To Build a Cashback Rewards Program In-House." Part 1: https://lnkd.in/gY_qNubU Part 2: https://lnkd.in/g89z89cm

Instead of focusing solely on incremental revenue driven, we recommend online retailers take a more nuanced approach to assessing the performance of new marketing channels. In this article for Total Retail, Wildfire SVP of Merchant Development Michelle R. Wood discusses other metrics, such as the impact of new vs. returning customers, average order value (AOV) increases, and conversion rate improvements. https://lnkd.in/gSyErxwH

Many financial services organizations are implementing customer engagement programs. Did you know cashback rewards programs are another way to drive FI customer engagement? Our infographic shines a light on the ways merchant-funded shopping rewards programs deliver positive and consistent experiences that help customers shop smarter and save money (and boost the bank's bottom line!) https://hubs.la/Q02CvrKx0

Thanks, Retail Customer Experience for sharing Tristan's article!