So you've decided to add cashback rewards to your consumer base - great! And you're going to build it yourself... 🛑 Not so fast! A lot goes into a cashback rewards ecosystem. From negotiating and managing merchant partnerships to tracking and attributing transaction data, you'll be surprised - it gets real deep, real fast. Our SVP of Merchant Development Michelle R. Wood and Senior Product Manager Kristin Beers break it down in our 2-part series, "Why It's Hard To Build a Cashback Rewards Program In-House." Part 1: https://lnkd.in/gY_qNubU Part 2: https://lnkd.in/g89z89cm
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Looking for a job in the affiliate / performance marketing industry? Don't sleep on Martech Record's job board, featuring dozens of roles available at publishers, brands, and platforms. https://hubs.la/Q02GdXMF0
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Thanks for the shoutout Dushyant Saran! Read on for his take on the new Robinhood credit card and what user-first features they have implemented to bring this card to the top of his wallet.
Global Strategy & Operations | Partnerships | Sales Enablement | Product Innovation | Post-merger Integration | Enterprise Transformation | Financial Inclusion | AI Enthusiast | Optimist | Visa, Amex, Booz & Co
Robinhood - Take a bow! What a great credit card you've launched. From the heavy, premium card itself (definitely nicer than the Chase Sapphire Reserve), the smooth application process to the excellent UI/ UX/ App. It's all great. What I like: Keeping it simple : The value proposition is simple and effective - 3% cashback across the board, on all purchases, with no limits or restrictions. This is the standout feature. It isn't complicated with revolving categories, time windows and different rewards across different merchants, categories, verticals or spending limits & category restrictions. It's an exceptional offer, easily better than the best cash back credit cards currently on the market. Now it does seem a little rich and time will tell if it's going to be a profitable product for Robinhood but as a consumer I love it. If the intent is to get this to be the top of wallet card then it sure succeeded. This became my top of wallet card before I even received the physical card. Focus on the family : Add-on cards are simple to apply for and configure in terms of transaction limits, building credit and family spending dashboards. It is also now the top of wallet card for my wife - moving away from the Apple card so we can track our household spend in one place. User at the front : Such a well designed, intuitive, simple app with features that I need and some that I didn't know I needed but definitely need now. There's nothing really new in terms of features. Other cards and apps often have them but Robinhood has made it simple and intuitive. Take virtual cards for example. Capital One offers this as well but with Robinhood you can set up the cards, manage and configure them easily. You can also set up free trial cards, one time use cards etc. I immediately set a card for all my bill payments, another one for online purchases plus have already used a couple of free trial cards. Now there's no sign up bonus but there's no fee either BUT you do have to be a Robinhood Gold member (which runs ~$50 a year) but that does get you a slew of benefits on the trading platform (which is a pretty good value in and of itself). I was already a Gold member to take advantage of the 5% interest rate on uninvested cash in my brokerage but otherwise just think of it as a card with a $50 annual fee that gets you Robinhood Gold membership for free. Use this link to sign up if ya want to https://lnkd.in/gD43bj5G Gets me a real gold (9 carat) card ;) What more I would love to see: - Better cashback on travel. 5% just doesn't cut it these days #Priceline Priceline Susan Barjan - Card linked Offers #Kard Kard Ben Mackinnon - Third Party Offers #Wildfire Wildfire Systems, Inc Andrew Newman #Robinhood #Cobrand #CobrandCard #ProductDevelopment
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How will you put our affiliate offer network to work? Learn how our robust merchant network can help differentiate your cashback rewards program, with thousands of offers at merchants large and small to delight your customers. https://hubs.la/Q02G5YVx0
Meet the Merchants Delivering Cashback Rewards and Coupons | Wildfire
wildfire-corp.com
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Catch up with Wildfire VP of Business Development Andrew Newman at DCA-CardLinx's October summit event to discuss innovations in payments & POS. Register here: https://lnkd.in/g_KyxgKk
Check Out Our Upcoming Events! Our Chicago Roundtable and Fall Summit are coming up soon - register today! Join us on Wednesday, September 18th at TransUnion's headquarters in Chicago for our DCA-CardLinx Chicago Roundtable: 'Navigating Data Exchange Challenges - and Capturing its Opportunities.' Additional information and registration details for the Chicago Roundtable can be found HERE: https://lnkd.in/e2YVkKgc Join us on October 9th in New York, NY for our DCA-CardLinx Fall Summit: 'From Transactions to Commerce Experiences: Innovating the POS for Merchants and Commerce Providers.' Hosted by Mastercard at the Mastercard NYC Tech Hub in New York, NY. Advances at the point of sale, both in store and online have transformed the shopping experience. Now comes AI and radically different ways to personalize, surprise and delight consumers. Explore the way new companies are radically reinventing shopping and commerce as we know it. Speakers include Mastercard, Bank of America, Rakuten, FIS, TransUnion, VantageScore®, Cardlytics, Augeo, Valuedynamx, and Wildfire Systems, Inc. REGISTER HERE: https://lnkd.in/g_KyxgKk
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In EPAM Systems' Consumer Banking Report 2024, they dive deep into worldwide consumer attitudes and loyalty towards banks. EPAM notes that 3 in 4 consumers are using financial services from a provider other than their primary bank. And of those, 14% are using a non-bank provider loyalty or rewards program. Full report: https://hubs.la/Q02FF59D0 To keep customers in your banking ecosystem, it just makes sense to bring your rewards/cashback program in house. Wildfire's white-label shopping rewards platform was designed to help banks do exactly that. Contact us to learn how we can help you accelerate launching your own rewards program: https://hubs.la/Q02FFg8q0
Consumer Banking Report
epam.com
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Congrats to Wildfire clients RBC and Citi for ranking 7 and 23, respectively, on The Financial Brand's latest Social Media Power 100. https://hubs.la/Q02Ff_H-0
Top 100 Banks Using Social Media
thefinancialbrand.com
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Although they're an important part of our white-label shopping rewards platform, we're not all browser extensions all the time. Wildfire also offers robust datafeeds and APIs that you can use to create custom user experiences in your own products (e.g. offering cashback and coupons such as offer walls, etc.) Read about some of the ways our clients are integrating our datafeeds today: https://hubs.la/Q02DZdrv0
Creative Ways Wildfire Clients Leverage Our Merchant Offer Datafeeds
wildfire-corp.com
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Since Google has now officially shut down its Universal Analytics product, we hope you have migrated to Google Analytics 4 (GA4.) Because GA4 is focused on tracking conversion events vs. individual user sessions, it's great to use for tracking the performance of your rewards program. Wildfire's Sr. Product Manager Andrew J. provides a high-level overview of how our clients should use GA4 for reporting on their cashback rewards programs’ marketing and relevancy. https://lnkd.in/gP_Q-X2J
Using Google Analytics 4 (GA4) To Track Cashback Reward Programs
wildfire-corp.com
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As The Financial Brand reports, “Shadow AI” refers to the increasing prevalence of AI tools operating in the background, often without the knowledge or understanding of the organizations that employ them. https://hubs.la/Q02DKnSQ0 With this in mind it's worth revisiting our recommendations for what to consider for a GAI employee use policy: https://hubs.la/Q02DKnVL0
Why the AI Revolution Is Being Led from Below
thefinancialbrand.com
