At the core of resistance to EV adoption lies consumer objection to price, concerns about charging infrastructure and range anxiety. Learn from Jim Johnson how an educational approach to video advertising and the right creative messaging can directly address these concerns and transform consumer perception. (via Digital Dealer Conference & Expo) #EV #electricvehicles #automotivemarketing #digitaladvertising
VDX.tv
Advertising Services
Emeryville, California 33,426 followers
VDX.tv is a global, TV/video advertising technology company that helps brands magnify the magic of their TV ads.
About us
VDX.tv is a global, TV/video advertising technology company that helps brands magnify the magic of their TV ads by connecting the TV with a household member's personal devices and allowing consumers to interact with their TV ads on their phones and other devices. Our solutions are specifically designed to address the unique challenges in each industry vertical. Our mid-funnel video solution helps magnify a brand in the minds of their most valuable prospects - deepening the connection through attention, relevancy, interactivity and frequency; moving them from awareness to consideration; and tipping outcomes in a brand’s favor. As a certified minority business enterprise, we appreciate that diverse perspectives generate the most creative and effective solutions for connecting with diverse audiences. VDX.tv is a division of Exponential Interactive, Inc. Learn more at www.vdx.tv
- Website
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http://www.vdx.tv
External link for VDX.tv
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Emeryville, California
- Type
- Privately Held
Locations
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Primary
Emeryville, California 94608, US
Employees at VDX.tv
Updates
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Learn how Switzerland Tourism's video ad campaign minimized "climate risk" impressions and achieved a lower carbon footprint than the average digital ad campaign. #TravelMarketing #Tourism #Destinations #DigitalAdvertising #Sustainability
How Switzerland Tourism ad campaign achieved lower carbon footprint with VDX.tv & Scope3’s Climate Shield
iabuk.com
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How can universities make their advertising more insightful? Check out our case study with University of Tasmania and Pivotus to learn how interactive video ads effectively engaged prospective students and drove applicant consideration. View case study: https://lnkd.in/gJBQSYhG #HigherEd #Education #EdTech #VideoAdvertising
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With its “In the market for more” campaign, leading global forex broker IG Group set out to generate brand awareness, boost engagement, and drive brand favorability among target audiences. Learn how the financial services company utilized VDX.tv’s interactive CTV and video ad solutions to educate in-market audiences about IG’s products and services. #FinServ #Investing #CTV #DigitalAdvertising
Case Study: IG
vdx.tv
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🎙️ Dive into the latest episode of the Digital Politics Podcast with Karen Jagoda, where Jessica Ellis (Senior Specialist, Client Partnerships - Politics, VDX.tv) sheds light on the CTV and online video advertising opportunities that candidates and PACs need to know. Listen to gain valuable insights that will elevate your next political campaign! Many thanks to Karen for inviting VDX.tv on, and for the great conversation! #PoliticalAdvertising #CTV #OLV #CampaignStrategies #VideoAdvertising
Advertising Opportunities on CTV and OLV for Candidates and PACs with Jess Ellis VDX.tv
digitalpoliticsradio.com
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🏜️ Thrilled to showcase our collaboration with Arizona Office of Tourism and Off Madison Ave in our latest case study! 🔸 Challenge: Inspire consideration for travel to Arizona among international audiences. 🔸Solution: A video-powered campaign featuring in-language creative, data-driven targeting and delivery across devices. Check out the case study to learn how the campaign performed and view VDX.tv’s in-language creative ad formats for travel advertisers. #TravelMarketing #Tourism #Arizona #Destinations #VideoAdvertising
Arizona Office of Tourism
vdx.tv
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What are some important considerations for automotive brands trying to engage Gen Z car shoppers? 🚘 "Given the fact that many Gen Z shoppers are buying a new car for the first time, 80% of them said the most important element was the ability to take their time and understand their options before committing...expert content such as new vehicle reviews and test drive scores can help them gain a baseline understanding of the features they should be asking about while shopping.." -Jim Johnson, Lead of Industry Solutions - Automotive, VDX.tv Learn more on Digital Dealer Conference & Expo #AutomotiveMarketing #GenZ
Take the Wheel, Gen Z: What Drives the Newest Generation to Engage with Auto Brands | Digital Dealer
https://digitaldealer.com
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VDX.tv reposted this
The 2024 election season is upon us, and political campaigns are gearing up for the intense competition ahead to win votes. With this upcoming 2024 election cycle projected to be the most expensive one in history, political campaign marketers cannot afford to miss the mark with their #campaign messaging and outreach to #voters. Check out our latest #blogpost about trends in #politicaladvertising this election cycle. Hear VDX.tv’s Jessica Ellis and Seedtag’s Dave Otis’s predictions on the core tenets that will get the most attention in the #2024election season. https://lnkd.in/e85wyjSX
Attention Equals Votes: Winning In The 2024 Election Season | Evergreen & Oak
evergreenandoak.com
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🌍 Sustainability Spotlight: Our video-driven ad campaign with Switzerland Tourism not only captivated travel audiences but also minimized carbon emissions. Check out the case study to learn how the campaign emitted 81% less carbon (compared to the average digital campaign) while delivering exceptional results - including increased engagement and consideration for the Swiss destinations. #TravelMarketing #Tourism #Destinations #DigitalAdvertising #Sustainability
Sustainability Spotlight: Switzerland Tourism Ad Campaign Minimizes Carbon Emissions
vdx.tv
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We're proud to be sponsors of the 2024 SBC Summit North America conference and Global Gaming Women's Breakfast. Join us along with 5,000 gaming and betting professionals this May 7-9 for the Leading Sports Betting and iGaming Event in North America. Register and learn more here: https://lnkd.in/eU67maQS Learn about the Global Gaming Women’s Breakfast at SBC Summit NA: https://lnkd.in/etj7Tz8C #SBCEvents #SBCSummitNorthAmerica