With Kokai, you now have even more ways to activate your own first-party data and insights to help you control exactly how the AI within our platform works for your campaigns. Get to know our three most important AI enhancements.
The Trade Desk
Technology, Information and Internet
Ventura, CA 197,407 followers
We’re committed to making digital advertising better, because the future of the open internet depends on it.
About us
A media buying platform built for what matters. Trusted journalism. Premium streaming TV. One-click commerce. All these amazing online experiences thrive on an open internet. And they’re all fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage — from planning to pricing to performance. At its best, the internet is an open marketplace of ideas, content, and commerce. And we intend on keeping it that way. Because the open internet matters.
- Website
-
http://www.thetradedesk.com
External link for The Trade Desk
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Ventura, CA
- Type
- Public Company
- Founded
- 2009
- Specialties
- Online Advertising, Real Time Bidding, Demand Side Platforms, Behavioral Targeting, and Data Management Platforms
Locations
Employees at The Trade Desk
Updates
-
The Trade Desk reposted this
FAST platforms like Tubi, Pluto TV and The Roku Channel have made a fast rise in the streaming world. How can they make their next jump to grab a viewer's attention? Live sports have big potential. Listen to this episode of The Current Report for the details: https://bit.ly/468et3O #streaming #connectedTV #livesports
-
In digital advertising, innovation is what separates your brand from the rest. That’s why we innovate — so you can grow. Stay in front of your audience — and out front of your competition: https://bit.ly/4cYDTmu
-
While your campaigns may be focused on upper- or lower-funnel outcomes, the ultimate goal for most brands is to drive sales. We've partnered with many of the world’s leading retailers to help you measure how your open-internet campaigns drive online and in-store sales. Here are a few best practices to help you get more out of your campaigns.
Best practices to boost your retail measurement | The Trade Desk
thetradedesk.com
-
Inside this edition of The Current: - Marketers and media professionals discuss identity, the evolving role of CTV and retail media’s future at MAD//FEST in London. - Why free ad-supported streaming TV (FAST) services like Tubi and Pluto TV are gaining popularity and what the future of FAST may hold. - In our latest For Context video, we break down identity and authenticated data, as the digital advertising industry goes from cookies to consent. - Rajeev Goel, CEO of PubMatic, explores emerging innovations that will shift the balance of power from walled gardens to the open internet.
Inside this year’s MAD//Fest
The Trade Desk on LinkedIn
-
Frequency management plays a crucial role in striking the delicate balance between capturing audience attention and avoiding overexposure in your advertising. We're sharing three tips that can help you find success when evaluating the frequency of your campaign.
Ideal frequency: How to evaluate effectiveness | The Trade Desk
thetradedesk.com
-
All eyes are on the 2024 Paris games. Audiences that aren't in the stands will be on Peacock, the most comprehensive destination for streaming the action. For advertisers, it's not too late to reach these highly engaged live sports audiences on our platform: https://bit.ly/4cW1PqI
-
-
An abundance of inventory is only as good as a marketer’s ability to reach consumers spending more time with high-quality media in more places than ever. Kokai helps you take the guesswork out of reaching consumers across the media they consume and equips you with the tools you need to make more informed inventory decisions.
3 ways Kokai helps elevate your inventory strategy | The Trade Desk
thetradedesk.com
-
The open internet will be replumbed. Advertisers increasingly value certainty in reaching the right audience, and are willing to pay meaningfully more when they have confidence that their ads are reaching the right audience. Learn more in The Sellers and Publishers Report: https://bit.ly/3yJBm0A
-
What if artificial intelligence could make your advertising more intelligent? Our AI analyzes up to 15 million ad impressions each second to help you pinpoint the ones that are most valuable to your brand and discover your next crop of loyal customers. Learn how you can get the most impact out of every dollar: https://bit.ly/3VToTPP
Affiliated pages
Similar pages
Browse jobs
Stock
TTD
NASDAQ
20 minutes delay
$100.41
0.318 (0.318%)
- Open
- 100.9
- Low
- 99.38
- High
- 101.589
Data from Refinitiv
See more info on