Близо 1 милиард лева е добавена стойност от икономическото въздействие на Системата на Кока-Кола в България за 2023 г. по цялата верига на стойността. Всеки 1 лев, похарчен за Кока-Кола напитки, води до 0,75 лева приходи в България. Общият принос се равнява се на 0,5% от брутния вътрешен продукт на страната. 📢 Това са само част от акцентите от анализа на икономическото въздействие на Системата на Кока-Кола в България за 2023 г., които представихме на специално събитие, пред представители на бизнеса, неправителствения сектор и медиите. Bosko Popeskov #TCCC #SocialImpact #Bulgaria Прочетете повече тук: https://lnkd.in/e9M9ydFX
About us
The Coca‑Cola Company is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram (@thecocacolaco) and Facebook (@thecocacolaco).
- Website
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http://www.coca-colacompany.com
External link for The Coca-Cola Company
- Industry
- Food and Beverage Services
- Company size
- 10,001+ employees
- Headquarters
- Atlanta, GA
- Type
- Public Company
- Specialties
- Beverages
Locations
Employees at The Coca-Cola Company
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Guy Smith
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Nectaria Metrakos
Vice President, Global Human Rights at The Coca-Cola Company
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David Jacobson
Senior Strategy & Marketing Executive | Connecting data with creativity and storytelling to unlock a business' growth and create value.
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Jerry Thornton
SUPPLY CHAIN & LOGISTICS GURU | PROBLEM SOLVER
Updates
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The Coca-Cola Company has been innovating since 1887, when we created a new consumer experience with the first coupon. Nearly 140 years later, our "Create Real Magic" campaign merged AI technology and creativity, putting our brand iconography in your hands. Learn more about how we’re #AlwaysInnovating. cokeurl.com/B3EEA2
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We’re proud to announce the extension of our long-standing global partnership with Special Olympics. As a founding partner and big fans of all Special Olympics athletes, we look forward to continuing to support the organization’s mission to showcase the limitless potential of individuals with intellectual disabilities and celebrate the power of sports to bring people together. Read more here: https://cokeurl.com/ADBF73
When we think about our legacy, partnerships like Special Olympics stand out. Today The Coca-Cola Company and Special Olympics are excited to announce our eight-year partnership extension, which is the longest renewal in our 56 years with this incredible organization. We recently met with the Special Olympics team to celebrate our partnership’s history. As we’ve done for decades, we look to our shared values of championing inclusion and celebrating the transformative power of sports in how we shape the future of our partnership. https://lnkd.in/e5X3Crp6 Cheers to the athletes, fans and volunteers as we continue our journey with the 2025 Winter Games in Turin, Italy, 2027 Summer Games in Santiago, Chile and many other exciting events ahead! We are excited about what's to come. Leaving the last word to Eva, as she sums it up best: https://lnkd.in/e3Wc_DkY Tim Dignard Rachel Hobbs Amber Steele Mary Davis Shira Mitchell Dan Orzechowski, M.B.A.Kymberly Jordan - PMP Zehra Sayin Carla Deegan Brittney Young Alba Castillo Baylin Bea Perez Katherina Jawaharlal Ángela Maria Zuluaga Rachel Hobbs Manuel "Manolo" Arroyo Vijay Parasuraman Francesca Aguilar Mussapp Cheri DeQuattro Ryan Becker Melissa Altman Katelyn Andrews Livingstone Johnson Alison Glenn Lee Coker Joanna Richards Pablo Kennedy Daniel Dao Valéria Herzer Marisa Cerbán Joshua Burke Matrona Filippou Arnab Roy Selman Careaga Islam ElDessouky Elif K. Constanza Flores Gui Glezer #realmagic #meaningfulpartnership
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We are proud to share that Cannes Lions International Festival of Creativity has named Coca-Cola as Creative Brand of the Year – a distinguished honor, unprecedented in our history. The Lions awards are announced annually and are the global benchmark for creative excellence. Overall, our company’s brands received 18 Cannes Lions. This included our first Grand Prix in more than a decade and five Gold Lions for campaigns such as Recycle Me and Thanks for Coke-Creating. We congratulate colleagues across the company who have been part of this work, and we thank our marketing partner WPP Open X for their incredible collaboration. #CannesLions #AlwaysInnovating
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Our iconic contour bottle represents our ongoing commitment to innovation. A marketing breakthrough, the contour bottle is instantly recognizable, even by touch. We continue this legacy of pioneering packaging that evolves alongside technological advancements and new materials. This is also key to our sustainability journey. Lightweight bottles help cut emissions, bottles from recycled materials aim to reduce waste and label-less bottles are easier to recycle. Learn more about how we’re #AlwaysInnovating: cokeurl.com/7027F8
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Our drive to innovate ensures you can always enjoy delicious flavor options that keep up with your changing tastes. Since 1886, The Coca-Cola Company has been known for coming up with iconic flavors, and we’re always innovating to create the drinks you love, for any occasion. Our flavor experts even joined forces with AI to create Coca-Cola Y3000, a drink that imagines the future of flavor. Learn more about how we’re #AlwaysInnovating. cokeurl.com/2FA59B
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Around the world, we’re building deeper connections through digital in shopper experiences in stores, online and at home. New in Q1: -Across Latin America, digital connections unlocked opportunities for suggested orders to drive sales growth, benefiting more than 3 million outlets. -In India, Coke Buddy allowed retailers to use AI-powered suggested order recommendations using the app. -In Japan's vending channel, the Coke On app has reached over 50 million downloads and accounts for more than 1 million transactions per day. Learn more and view safe harbor: cokeurl.com/F48D30
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Innovation is woven into the fabric of our culture, and we have a strong innovation pipeline for 2024 that focuses on consumer needs and bigger, bolder bets across our total beverage portfolio. New in Q1: -Launched the latest Coca-Cola Creation, K-Wave, which celebrates K-Pop fans with an AI-based fan experience to reach younger consumers. -Our best-in-class total beverage portfolio was showcased in the “New Guy” campaign in the U.S. -Continued improvements in taste across our portfolio, including Fanta and Sprite, to meet consumer preferences. Learn more and view safe harbor: cokeurl.com/3502E7
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The Coca-Cola Company reposted this
Today The Coca-Cola Company reported Q1 financial results. We’re executing for growth and creating value for stakeholders, setting us up to deliver on our guidance for the year. Thank you to the 700k+ system team members who work hard every day to refresh the world with our total beverage portfolio while also making a difference in the communities we serve. Full earnings press release, including more information about Q1 financial results, non-GAAP financial measures reconciliation and safe harbor, can be found here: https://cokeurl.com/52A6B8
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